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Building strong brands in a modern marketing communications environment

Journal of marketing communications, 2009-07, Vol.15 (2-3), p.139-155

Keller, Kevin Lane

2009

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Integrating online communities within business-to-business marketing communications: an exploratory study

Journal of marketing communications, 2018-07, Vol.24 (5), p.450-468

2018

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Strategic integrated communication: An alternative perspective of integrated marketing communication?

Communicatio, 2013-03, Vol.39 (1), p.102-121

Barker, Rachel

2013

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The model of marketing communications effectiveness: empirical evidence from Slovenian business-to-business practice

Journal of business economics and management, 2012-09, Vol.13 (4), p.705-723

2012

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Social Media Engagement of Berlin and Prague Museums

The Journal of arts management, law, and society, 2016-03, Vol.46 (2), p.73-87

2016

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Marketing communication for organic wine: Semiotic guidelines for wine bottle front labels

Communicatio, 2015-01, Vol.41 (1), p.131-151

2015

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Corporate allies or adversaries: An exploration of the relationship between public relations and marketing among Ghanaian practitioners

Journal of marketing communications, 2024-04, Vol.30 (3), p.283-300

2024

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Online integrated marketing communication strategies of international brands: standardization vs. adaptation approaches

Journal of marketing communications, 2023-02, Vol.ahead-of-print (ahead-of-print), p.1-24

2023

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Marketing communication in luxury research: a framework-based literature review and research agenda

Journal of marketing communications, 2022-07, Vol.28 (5), p.560-589

2022

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Contemporary Marketing Communications Framework for Football Clubs

Journal of promotion management, 2012-07, Vol.18 (3), p.278-305

2012

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Influencer marketing: a scoping review and a look ahead

Journal of marketing management, 2023-07, Vol.39 (11-12), p.933-964

2023

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Competitive advantage for life: an industry view of marketing communication education

Journal of marketing communications, 2024-02, Vol.30 (2), p.265-281

2024

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A step change in marketing communication education - the next urgent steps for research

Journal of marketing communications, 2024-02, Vol.30 (2), p.152-165

2024

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Integrated marketing communication in hospitality SMEs: analyzing the antecedent role of innovation orientation and the effect on market performance

Journal of marketing communications, 2021-10, Vol.27 (7), p.742-761

2021

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Integrating environmental values and emotion in green marketing communications inducing sustainable consumer behaviour

Journal of marketing communications, 2022-04, Vol.28 (3), p.272-290

Taufique, Khan Md Raziuddin

2022

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Exploring Youtube Marketing Communication Among 200 Leading National Advertisers

Journal of promotion management, 2021-01, Vol.27 (4), p.487-502

2021

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IMC - an integrative review

International journal of advertising, 2017-01, Vol.36 (2), p.210-226

2017

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Sportswashing: exploiting sports to clean the dirty laundry

International journal of advertising, 2024-08, Vol.43 (6), p.1091-1109

2024

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A new model of how celebrity endorsements work: attitude toward the endorsement as a mediator of celebrity source and endorsement effects

International journal of advertising, 2016-03, Vol.35 (2), p.171-184

2016

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Dual routes or a one-way to persuasion? The elaboration likelihood model versus the unimodel

Journal of marketing communications, 2023-07, Vol.29 (5), p.433-454

2023

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Drivers of Globally Integrated Marketing Communications: A Review of Literature and Research Propositions

Journal of promotion management, 2011-01, Vol.17 (1), p.1-20

2011

Volltextzugriff (PDF)

Fighting whom? A critical approach to marketing communication of skin whitening product in Taiwan

Social semiotics, 2023-11, p.1-22

Lee, Yi-Jing

2023

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Factors affecting family firms' communication behaviour: a cross-cultural study

International journal of advertising, 2019-02, Vol.38 (2), p.276-295

2019

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Revisiting integrated marketing communication (IMC): a scale to assess IMC in higher education (HE)

Journal of marketing for higher education, 2021, Vol.31 (1), p.58-90

2021

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Exploring crisis communications during a pandemic from a cruise marketing managers perspective: an application of construal level theory

Current issues in tourism, 2023-10, Vol.26 (19), p.3175-3190

2023

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