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Contemporary Marketing Communications Framework for Football Clubs

Journal of promotion management, 2012-07, Vol.18 (3), p.278-305

2012

Volltextzugriff (PDF)

A new model of how celebrity endorsements work: attitude toward the endorsement as a mediator of celebrity source and endorsement effects

International journal of advertising, 2016-03, Vol.35 (2), p.171-184

2016

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Dual routes or a one-way to persuasion? The elaboration likelihood model versus the unimodel

Journal of marketing communications, 2023-07, Vol.29 (5), p.433-454

2023

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Artificial intelligence and ChatGPT: Exploring Current and potential future roles in marketing education

Journal of Marketing Communications, 2024-02, Vol.30 (2), p.166-187

2024

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State of Art and Science in Sponsorship-Linked Marketing

Journal of advertising, 2008-09, Vol.37 (3), p.41-55

Cornwell, T. Bettina

2008

Volltextzugriff (PDF)

A Qualitative Study on Local Individual- or Family-Owned Casual Chinese Restaurants Marketing Communication Strategies

Journal of international food & agribusiness marketing, 2021-05, Vol.33 (3), p.243-264

2021

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‘Sexy yes, obesity no’: the role of vloggers in influencing diet food purchase with self-openness moderation

Cogent business & management, 2024-12, Vol.11 (1)

2024

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Advertising self-regulation (ASR) in Spain. An analysis of complaints and resolutions

Journal of marketing communications, 2019-07, Vol.25 (5), p.553-569

2019

Volltextzugriff (PDF)

Partner or supplier: An examination of client/agency relationships in an IMC context

Journal of marketing communications, 2019-01, Vol.25 (1), p.28-40

2019

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(The lack of) fluency and perceptions of decision making

Journal of marketing communications, 2021-08, Vol.27 (6), p.670-684

2021

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THE RELATIONSHIP BETWEEN INTEGRATED MARKETING COMMUNICATION, MARKET ORIENTATION, AND BRAND ORIENTATION

Journal of advertising, 2005-12, Vol.34 (4), p.11-23

2005

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Investors' response to advertising: the role of media

Journal of marketing management, 2020-10, Vol.36 (15-16), p.1505-1526

2020

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Animals, archetypes, and advertising (A3): The theory and the practice of customer brand symbolism

Journal of marketing management, 2013-01, Vol.29 (1-2), p.5-25

2013

Volltextzugriff (PDF)

Financial markets and online advertising: reevaluating the dotcom investment bubble

Information, communication & society, 2014-03, Vol.17 (3), p.371-384

Crain, Matthew

2014

Volltextzugriff (PDF)

Economic Crisis and its Impact on Promotion and Media in Cyprus

Journal of promotion management, 2016-09, Vol.22 (5), p.719-734

2016

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Gender differences in marketer and non-marketer-dominated sources of sustainable health and wellness information

Journal of global scholars of marketing science, 2019-01, Vol.29 (1), p.42-50

2019

Volltextzugriff (PDF)

The 2012 London Olympics: Commercial Partners, Environmental Sustainability, Corporate Social Responsibility and Outlining the Implications

International journal of the history of sport, 2013-12, Vol.30 (18), p.2197-2208

Kim, Hyun-Duck

2013

Volltextzugriff (PDF)

The effects of marketing communication on the tourist's hotel reservation process

Anatolia : an international journal of tourism and hospitality research, 2012-08, Vol.23 (2), p.234-250

2012

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Types of Word-of-Mouth Messages: Information Search and Credence-Based Services

Journal of promotion management, 2009-10, Vol.15 (3), p.357-381

2009

Volltextzugriff (PDF)

BRAND STRATEGY AND INTEGRATED MARKETING COMMUNICATION (IMC): A Case Study of Player's Cigarette Brand Marketing

Journal of advertising, 2005-12, Vol.34 (4), p.81-92

2005

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The Implications of Third-Party Customer Complaining for Advertising Efforts

Journal of advertising, 2010-07, Vol.39 (2), p.21-34

2010

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Salient Effects of Publicity in Advertised Brand Recall and Recognition: The List-Strength Paradigm

Journal of advertising, 2008-04, Vol.37 (1), p.45-57

2008

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Character Portrayal: Examining Gender Roles in Television Commercials Targeted at Children in India and the United States

Journal of global marketing, 2013-04, Vol.26 (2), p.57-67

Bakir, Aysen

2013

Volltextzugriff (PDF)

THE BRAND CAPABILITY VALUE OF INTEGRATED MARKETING COMMUNICATION (IMC)

Journal of advertising, 2005-12, Vol.34 (4), p.25-40

2005

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Multiple Dimensions of Mobilization: The Effect of Direct Contact and Political Ads on Latino Turnout in the 2000 Presidential Election

Journal of political marketing, 2011-10, Vol.10 (4), p.303-327

2011

Volltextzugriff (PDF)

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Contemporary Marketing Communications Framework for Football Clubs

A new model of how celebrity endorsements work: attitude toward the endorsement as a mediator of celebrity source and endorsement effects

Dual routes or a one-way to persuasion? The elaboration likelihood model versus the unimodel

Artificial intelligence and ChatGPT: Exploring Current and potential future roles in marketing education

State of Art and Science in Sponsorship-Linked Marketing

A Qualitative Study on Local Individual- or Family-Owned Casual Chinese Restaurants Marketing Communication Strategies

‘Sexy yes, obesity no’: the role of vloggers in influencing diet food purchase with self-openness moderation

Advertising self-regulation (ASR) in Spain. An analysis of complaints and resolutions

Partner or supplier: An examination of client/agency relationships in an IMC context

(The lack of) fluency and perceptions of decision making

THE RELATIONSHIP BETWEEN INTEGRATED MARKETING COMMUNICATION, MARKET ORIENTATION, AND BRAND ORIENTATION

Investors' response to advertising: the role of media

Animals, archetypes, and advertising (A3): The theory and the practice of customer brand symbolism

Financial markets and online advertising: reevaluating the dotcom investment bubble

Economic Crisis and its Impact on Promotion and Media in Cyprus

Gender differences in marketer and non-marketer-dominated sources of sustainable health and wellness information

The 2012 London Olympics: Commercial Partners, Environmental Sustainability, Corporate Social Responsibility and Outlining the Implications

The effects of marketing communication on the tourist's hotel reservation process

Types of Word-of-Mouth Messages: Information Search and Credence-Based Services

BRAND STRATEGY AND INTEGRATED MARKETING COMMUNICATION (IMC): A Case Study of Player's Cigarette Brand Marketing

The Implications of Third-Party Customer Complaining for Advertising Efforts

Salient Effects of Publicity in Advertised Brand Recall and Recognition: The List-Strength Paradigm

Character Portrayal: Examining Gender Roles in Television Commercials Targeted at Children in India and the United States

THE BRAND CAPABILITY VALUE OF INTEGRATED MARKETING COMMUNICATION (IMC)

Multiple Dimensions of Mobilization: The Effect of Direct Contact and Political Ads on Latino Turnout in the 2000 Presidential Election

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