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Country branding research: a decade’s systematic review

Cogent business & management, 2024-12, Vol.11 (1)

2024

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Communicating concrete and abstract product attributes: the role of evaluation mode and inter-attribute trade-offs

Cogent business & management, 2024-12, Vol.11 (1)

2024

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Strategic integrated communication: An alternative perspective of integrated marketing communication?

Communicatio, 2013-03, Vol.39 (1), p.102-121

Barker, Rachel

2013

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The model of marketing communications effectiveness: empirical evidence from Slovenian business-to-business practice

Journal of business economics and management, 2012-09, Vol.13 (4), p.705-723

2012

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Why people use social media: An investigation of engagement on an all-service platform

Cogent business & management, 2024-12, Vol.11 (1)

2024

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Importance of relationship marketing in higher education management: the perspective of university teachers

Cogent education, 2024-12, Vol.11 (1)

2024

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Fast fashion consumer engagement on Instagram: a case study

Cogent business & management, 2024-12, Vol.11 (1)

2024

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Marketing research trends using technology acceptance model (TAM): a comprehensive review of researches (2002–2022)

Cogent business & management, 2024-12, Vol.11 (1)

2024

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‘Sexy yes, obesity no’: the role of vloggers in influencing diet food purchase with self-openness moderation

Cogent business & management, 2024-12, Vol.11 (1)

2024

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Revolutionizing the runway: how technological and marketing innovation fuse market sensing on marketing performance in fashion industry

Cogent business & management, 2024-12, Vol.11 (1)

2024

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From outreach to outcome: exploring the impact of integrated marketing communication on the performance of small and medium-sized enterprises

Cogent business & management, 2024-12, Vol.11 (1)

2024

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Imagine it happening to my classmates: using video testimonials as a social marketing intervention in adolescent smoking cessation programs

Cogent business & management, 2024-12, Vol.11 (1)

2024

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The impact of eWOM information in social media on the online purchase intention of Generation Z

Cogent business & management, 2024-12, Vol.11 (1)

2024

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The important role of customer bonding capability to increase marketing performance in small and medium enterprises

Cogent business & management, 2021, Vol.8 (1), p.1-20

2021

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Web 2 adoption and performance of telecommunication firms in Ghana: a study of MTN Ghana

Cogent business & management, 2024-12, Vol.11 (1)

2024

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The changing roles of mass media amidst the growth of the digital media

Cogent social sciences, 2024-12, Vol.10 (1)

Hongcharu, Boonchai

2024

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The mediation effect of the urge to buy impulsively on grocery online impulse buying decisions

Cogent business & management, 2024-12, Vol.11 (1)

2024

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Demographic determinants of wildlife attraction selection among international return tourists in Tanzania: implications for strategic marketing

Cogent business & management, 2024-12, Vol.11 (1)

2024

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Market orientation, corporate social responsibility, and firm performance: The moderating role of relationship marketing orientation

Cogent business & management, 2021, Vol.8 (1), p.1-19

2021

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On the hierarchy of choice: An applied neuroscience perspective on the AIDA model

Cogent psychology, 2017-12, Vol.4 (1), p.1363343

2017

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Brand Spokes-Characters as Twitter Marketing Tools

Journal of interactive advertising, 2015-07, Vol.15 (2), p.135-150

2015

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Embracing public relations (PR) as survival panacea to private colleges' corporate image & corporate identity erosion

Cogent social sciences, 2021-01, Vol.7 (1)

2021

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The twin foci of organisational identification and their relevance for commitment: a study of marketing communications industry

Journal of business economics and management, 2015-01, Vol.16 (1), p.214-227

2015

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Suggesting new communication tactics using digital media to optimise postmodern traits in marketing

Communicatio, 2013-03, Vol.39 (1), p.122-143

2013

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To App or Not to App: Engaging Consumers via Branded Mobile Apps

Journal of interactive advertising, 2013-01, Vol.13 (1), p.53-65

2013

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Country branding research: a decade’s systematic review

Communicating concrete and abstract product attributes: the role of evaluation mode and inter-attribute trade-offs

Strategic integrated communication: An alternative perspective of integrated marketing communication?

The model of marketing communications effectiveness: empirical evidence from Slovenian business-to-business practice

Why people use social media: An investigation of engagement on an all-service platform

Importance of relationship marketing in higher education management: the perspective of university teachers

Fast fashion consumer engagement on Instagram: a case study

Marketing research trends using technology acceptance model (TAM): a comprehensive review of researches (2002–2022)

‘Sexy yes, obesity no’: the role of vloggers in influencing diet food purchase with self-openness moderation

Revolutionizing the runway: how technological and marketing innovation fuse market sensing on marketing performance in fashion industry

From outreach to outcome: exploring the impact of integrated marketing communication on the performance of small and medium-sized enterprises

Imagine it happening to my classmates: using video testimonials as a social marketing intervention in adolescent smoking cessation programs

The impact of eWOM information in social media on the online purchase intention of Generation Z

The important role of customer bonding capability to increase marketing performance in small and medium enterprises

Web 2 adoption and performance of telecommunication firms in Ghana: a study of MTN Ghana

The changing roles of mass media amidst the growth of the digital media

The mediation effect of the urge to buy impulsively on grocery online impulse buying decisions

Demographic determinants of wildlife attraction selection among international return tourists in Tanzania: implications for strategic marketing

Market orientation, corporate social responsibility, and firm performance: The moderating role of relationship marketing orientation

On the hierarchy of choice: An applied neuroscience perspective on the AIDA model

Brand Spokes-Characters as Twitter Marketing Tools

Embracing public relations (PR) as survival panacea to private colleges' corporate image & corporate identity erosion

The twin foci of organisational identification and their relevance for commitment: a study of marketing communications industry

Suggesting new communication tactics using digital media to optimise postmodern traits in marketing

To App or Not to App: Engaging Consumers via Branded Mobile Apps

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