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Greenwashing in food labelling: Consumer deception by claims of climate neutrality and the importance of an interpretative labelling approach

Food quality and preference, 2025-01, Vol.122, p.105294, Article 105294

2025

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From outreach to outcome: exploring the impact of integrated marketing communication on the performance of small and medium-sized enterprises

Cogent business & management, 2024-12, Vol.11 (1)

2024

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The role of cognitive factors in consumers’ perceived value and subscription intention of video streaming platforms: a systematic literature review

Cogent business & management, 2024-12, Vol.11 (1)

2024

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Web 2 adoption and performance of telecommunication firms in Ghana: a study of MTN Ghana

Cogent business & management, 2024-12, Vol.11 (1)

2024

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Demographic determinants of wildlife attraction selection among international return tourists in Tanzania: implications for strategic marketing

Cogent business & management, 2024-12, Vol.11 (1)

2024

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Marketing research trends using technology acceptance model (TAM): a comprehensive review of researches (2002–2022)

Cogent business & management, 2024-12, Vol.11 (1)

2024

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The mediation effect of the urge to buy impulsively on grocery online impulse buying decisions

Cogent business & management, 2024-12, Vol.11 (1)

2024

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Marketing capability and firm performance: the mediating role of resource orchestration capability

Cogent social sciences, 2024-12, Vol.10 (1)

2024

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Why people use social media: An investigation of engagement on an all-service platform

Cogent business & management, 2024-12, Vol.11 (1)

2024

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Imagine it happening to my classmates: using video testimonials as a social marketing intervention in adolescent smoking cessation programs

Cogent business & management, 2024-12, Vol.11 (1)

2024

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Importance of relationship marketing in higher education management: the perspective of university teachers

Cogent education, 2024-12, Vol.11 (1)

2024

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Country branding research: a decade’s systematic review

Cogent business & management, 2024-12, Vol.11 (1)

2024

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‘Sexy yes, obesity no’: the role of vloggers in influencing diet food purchase with self-openness moderation

Cogent business & management, 2024-12, Vol.11 (1)

2024

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Revolutionizing the runway: how technological and marketing innovation fuse market sensing on marketing performance in fashion industry

Cogent business & management, 2024-12, Vol.11 (1)

2024

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Communicating concrete and abstract product attributes: the role of evaluation mode and inter-attribute trade-offs

Cogent business & management, 2024-12, Vol.11 (1)

2024

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Examining the interplay of internet banking service quality, e-satisfaction, e-word of mouth and e-retention: a post pandemic customer perspective

Cogent social sciences, 2024-12, Vol.10 (1)

2024

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The impact of eWOM information in social media on the online purchase intention of Generation Z

Cogent business & management, 2024-12, Vol.11 (1)

2024

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Fast fashion consumer engagement on Instagram: a case study

Cogent business & management, 2024-12, Vol.11 (1)

2024

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Between artificial intelligence and customer experience: a literature review on the intersection

Discover Artificial Intelligence, 2024-12, Vol.4 (1), p.4-10, Article 4

2024

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Assessing the impact of corporate social responsibility communication on nonprofit organisations in South Africa

International journal of corporate social responsibility, 2024-12, Vol.9 (1), p.5-10, Article 5

2024

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Electricity user behavior analysis and marketing strategy based on internet of things and big data

Energy Informatics, 2024-12, Vol.7 (1), p.100

2024

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Recognizing online video genres using ensemble deep convolutional learning for digital media service management

Journal of cloud computing : advances, systems and applications, 2024-12, Vol.13 (1), p.102-17, Article 102

2024

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New custom rating for improving recommendation system performance

Journal of big data, 2024-12, Vol.11 (1), p.91-17, Article 91

2024

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Mobile immobility: an exploratory study of rural women’s engagement with e-commerce livestreaming in China

The journal of Chinese sociology, 2024-12, Vol.11 (1), p.5-18, Article 5

2024

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Comparison and positioning of NGOs aimed at children from the perspective of social marketing on Twitter

Humanities & social sciences communications, 2024-12, Vol.11 (1), p.214-16, Article 214

2024

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1 – 25 von 64.156

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Greenwashing in food labelling: Consumer deception by claims of climate neutrality and the importance of an interpretative labelling approach

From outreach to outcome: exploring the impact of integrated marketing communication on the performance of small and medium-sized enterprises

The role of cognitive factors in consumers’ perceived value and subscription intention of video streaming platforms: a systematic literature review

Web 2 adoption and performance of telecommunication firms in Ghana: a study of MTN Ghana

Demographic determinants of wildlife attraction selection among international return tourists in Tanzania: implications for strategic marketing

Marketing research trends using technology acceptance model (TAM): a comprehensive review of researches (2002–2022)

The mediation effect of the urge to buy impulsively on grocery online impulse buying decisions

Marketing capability and firm performance: the mediating role of resource orchestration capability

Why people use social media: An investigation of engagement on an all-service platform

Imagine it happening to my classmates: using video testimonials as a social marketing intervention in adolescent smoking cessation programs

Importance of relationship marketing in higher education management: the perspective of university teachers

Country branding research: a decade’s systematic review

‘Sexy yes, obesity no’: the role of vloggers in influencing diet food purchase with self-openness moderation

Revolutionizing the runway: how technological and marketing innovation fuse market sensing on marketing performance in fashion industry

Communicating concrete and abstract product attributes: the role of evaluation mode and inter-attribute trade-offs

Examining the interplay of internet banking service quality, e-satisfaction, e-word of mouth and e-retention: a post pandemic customer perspective

The impact of eWOM information in social media on the online purchase intention of Generation Z

Fast fashion consumer engagement on Instagram: a case study

Between artificial intelligence and customer experience: a literature review on the intersection

Assessing the impact of corporate social responsibility communication on nonprofit organisations in South Africa

Electricity user behavior analysis and marketing strategy based on internet of things and big data

Recognizing online video genres using ensemble deep convolutional learning for digital media service management

New custom rating for improving recommendation system performance

Mobile immobility: an exploratory study of rural women’s engagement with e-commerce livestreaming in China

Comparison and positioning of NGOs aimed at children from the perspective of social marketing on Twitter

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