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Integrating Marketing Communications: New Findings, New Lessons, and New Ideas

Journal of marketing, 2016-11, Vol.80 (6), p.122-145

2016

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Integrating online communities within business-to-business marketing communications: an exploratory study

Journal of marketing communications, 2018-07, Vol.24 (5), p.450-468

2018

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Navigating the New Era of Influencer Marketing: How to be Successful on Instagram, TikTok, & Co

California management review, 2020-11, Vol.63 (1), p.5-25

2020

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Social Media Engagement of Berlin and Prague Museums

The Journal of arts management, law, and society, 2016-03, Vol.46 (2), p.73-87

2016

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Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing

Journal of interactive marketing, 2012-05, Vol.26 (2), p.83-91

2012

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Antecedent factors that affect restaurant brand trust and brand loyalty: focusing on US and Korean consumers

The journal of product & brand management, 2021-09, Vol.30 (7), p.990-1015

2021

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We’re all connected: The power of the social media ecosystem

Business horizons, 2011-05, Vol.54 (3), p.265-273

2011

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“Celebrity 2.0 and beyond!” Effects of Facebook profile sources on social networking advertising

Computers in human behavior, 2018-02, Vol.79, p.154-168

Jin, Seunga Venus

2018

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Planning a goal-oriented B2B content marketing strategy

Marketing intelligence & planning, 2020-10, Vol.38 (7), p.1007-1020

2020

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The utilization of Internet marketing communication tools by higher education institutions (on the example of Poland and Ukraine)

International journal of educational management, 2021-05, Vol.35 (4), p.754-767

2021

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A marketing communications approach for the digital era: Managerial guidelines for social media integration

Business horizons, 2015-09, Vol.58 (5), p.539-549

2015

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Strategic social media: from marketing to social change

1, 2016

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Marketing Communication Barriers and How to Overcome Them

Tehnika i tehnologiâ piŝevyh proizvodstv (Online), 2023-06, p.294-308

2023

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Evaluating social media’s communication effectiveness on travel product promotion: Facebook for college students in Hong Kong

Information discovery and delivery, 2023-01, Vol.51 (1), p.66-73

2023

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How Twitter advertising influences the purchase intentions and purchase attitudes of Indian millennial consumers

International journal of internet marketing and advertising, 2022, Vol.16 (1/2), p.142

2022

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Online marketingová komunikace cílící na děti školního věku

2023

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Marketing Communication and Reputation Building of Leading European Oil and Gas Companies on Instagram

Energies (Basel), 2022-11, Vol.15 (22), p.8683

2022

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The Effect of Using Social Media in the Modern Marketing Communication on the Shaping an External Employer’s Image

Energies (Basel), 2021-07, Vol.14 (14), p.4177

2021

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Fake news and brand management: a Delphi study of impact, vulnerability and mitigation

The journal of product & brand management, 2020-03, Vol.29 (2), p.246-254

2020

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Ecotourism social media initiatives in China

Journal of sustainable tourism, 2017-03, Vol.25 (3), p.416-432

2017

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Enhancing Students’ Understanding of Social Media Marketing and the Use of Advertising and Public Relations Terminology Within IMC: A Participatory Action Research Project

Journal of marketing education, 2024-04, Vol.46 (1), p.45-56

2024

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Social media brand posts and customer engagement

The journal of brand management, 2021-11, Vol.28 (6), p.685-699

Wang, Zhan

2021

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Thematic analysis of marketing messages in UK universities’ prospectuses

International journal of educational management, 2019-11, Vol.33 (7), p.1561-1581

2019

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Efficient Communication through Influencer Marketing

Styles of communication, 2019-10, Vol.11 (1), p.72-83

Nikola Vangelov

2019

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Developments in Online, Social Media Marketing in China and the West: An Overview of Different Approaches

Journal of entrepreneurship and innovation in emerging economies, 2020-07, Vol.6 (2), p.383-403

O’Farrell, Henry

2020

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Integrating Marketing Communications: New Findings, New Lessons, and New Ideas

Integrating online communities within business-to-business marketing communications: an exploratory study

Navigating the New Era of Influencer Marketing: How to be Successful on Instagram, TikTok, & Co

Social Media Engagement of Berlin and Prague Museums

Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing

Antecedent factors that affect restaurant brand trust and brand loyalty: focusing on US and Korean consumers

We’re all connected: The power of the social media ecosystem

“Celebrity 2.0 and beyond!” Effects of Facebook profile sources on social networking advertising

Planning a goal-oriented B2B content marketing strategy

The utilization of Internet marketing communication tools by higher education institutions (on the example of Poland and Ukraine)

A marketing communications approach for the digital era: Managerial guidelines for social media integration

Strategic social media: from marketing to social change

Marketing Communication Barriers and How to Overcome Them

Evaluating social media’s communication effectiveness on travel product promotion: Facebook for college students in Hong Kong

How Twitter advertising influences the purchase intentions and purchase attitudes of Indian millennial consumers

Online marketingová komunikace cílící na děti školního věku

Marketing Communication and Reputation Building of Leading European Oil and Gas Companies on Instagram

The Effect of Using Social Media in the Modern Marketing Communication on the Shaping an External Employer’s Image

Fake news and brand management: a Delphi study of impact, vulnerability and mitigation

Ecotourism social media initiatives in China

Enhancing Students’ Understanding of Social Media Marketing and the Use of Advertising and Public Relations Terminology Within IMC: A Participatory Action Research Project

Social media brand posts and customer engagement

Thematic analysis of marketing messages in UK universities’ prospectuses

Efficient Communication through Influencer Marketing

Developments in Online, Social Media Marketing in China and the West: An Overview of Different Approaches

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