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How perceived communication source and food value stimulate purchase intention of organic food: An examination of the stimulus-organism-response (SOR) model

Journal of cleaner production, 2021-08, Vol.312, p.127807, Article 127807

2021

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Creativity in marketing communication to overcome barriers to organic produce purchases: The case of a developing nation

Journal of cleaner production, 2020-01, Vol.242, p.118415, Article 118415

2020

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Gaining customer satisfaction through sustainable supplier development: The role of firm reputation and marketing communication

Transportation research. Part E, Logistics and transportation review, 2021-10, Vol.154, p.102453, Article 102453

2021

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Online Promotional Communication Attributes and Company Competitiveness of a Malaysian Fast Fashion Clothing Company

International Journal of Technology, 2022-11, Vol.13 (6), p.1344

2022

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Branding of wood-plastic composites under generic name “Biobased-Plastic” or specifically as “Wood-Plastic Composite”? A consumer study under compolytics approach

Journal of cleaner production, 2024-09, Vol.470, p.143276, Article 143276

Friedrich, Daniel

2024

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Strategic new product media planning under emergent channel substitution and synergy

Production and operations management, 2022-05, Vol.31 (5), p.2143-2166

2022

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The Competitive Function of Online Advertising. An Empirical Evaluation of Companies’ Communication Strategies in a Digital World

Procedia computer science, 2021, Vol.192, p.4158-4168

2021

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The City as a Product of Digital Communication Design

Design, User Experience, and Usability: Design Thinking and Practice in Contemporary and Emerging Technologies, p.57-68

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Big Data as a tool helpful in communication management

Procedia computer science, 2021, Vol.192, p.5156-5165

Smalec, Agnieszka

2021

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Typology of virtual brand communities’ members

Procedia computer science, 2021, Vol.192, p.2190-2198

Siuda, Dagna

2021

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The Influence of Marketing Communication on Financial Situation of the Company – A Case from Automobile Industry

Procedia engineering, 2017, Vol.192, p.148-153

2017

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Manufacturing Company and Its Communication

Procedia engineering, 2016, Vol.149, p.384-388

2016

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Marketing Dynamic Simulation Modelling in High Tech Laboratories

Key engineering materials, 2012, Vol.495, p.23-27

2012

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Integrated marketing communications in markets with uncertainty and competition

Automatica (Oxford), 2009-03, Vol.45 (3), p.601-610

2009

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Some Aspects of Integrated Marketing Communication in Building Brand Equity

Jurnal teknologi. A, Pembuatan, bahan termaju, tenaga dan pengangkutan, 2013-01, Vol.64 (2)

2013

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Innovative Model of the Organization of a Marketing System at Engineering Enterprises

2019 Amity International Conference on Artificial Intelligence (AICAI), 2019, p.992-997

2019

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Beyond the firm’s initial declaration: are preannouncements of new product introductions and withdrawals alike?

The Journal of product innovation management, 2001-03, Vol.18 (2), p.82-95

2001

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A genre analysis of high-tech marketing white papers: A report of research-in-progress

2014 IEEE International Professional Communication Conference (IPCC), 2014, p.1-7

2014

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The fuzzy DEMATEL based impact derivations for integrated marketing communications on the high-technology brands

2012 International conference on Fuzzy Theory and Its Applications (iFUZZY2012), 2012, p.131-136

2012

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Repetitive message effect in green marketing communication

2011 International Conference on Electronics, Communications and Control (ICECC), 2011, p.4444-4447

2011

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The Role of Word of Mouth in the Diffusion of Innovation

Strategies and Communications for Innovations, p.117-131

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Marketing Signals in Industrial Markets

Industrial management + data systems, 1994-11, Vol.94 (9), p.16-21

1994

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A systems-based media effectiveness framework for e-marketing communications

2009 3rd Annual IEEE Systems Conference, 2009, p.150-155

2009

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OR-Tree Based Fuzzy Associative Classification Approach and Its Application

2009 International Forum on Information Technology and Applications, 2009, Vol.2, p.125-128

2009

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A Review on Terahertz Communications Research

Journal of infrared, millimeter and terahertz waves, 2011-02, Vol.32 (2), p.143-171

2011

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How perceived communication source and food value stimulate purchase intention of organic food: An examination of the stimulus-organism-response (SOR) model

Creativity in marketing communication to overcome barriers to organic produce purchases: The case of a developing nation

Gaining customer satisfaction through sustainable supplier development: The role of firm reputation and marketing communication

Online Promotional Communication Attributes and Company Competitiveness of a Malaysian Fast Fashion Clothing Company

Branding of wood-plastic composites under generic name “Biobased-Plastic” or specifically as “Wood-Plastic Composite”? A consumer study under compolytics approach

Strategic new product media planning under emergent channel substitution and synergy

The Competitive Function of Online Advertising. An Empirical Evaluation of Companies’ Communication Strategies in a Digital World

The City as a Product of Digital Communication Design

Big Data as a tool helpful in communication management

Typology of virtual brand communities’ members

The Influence of Marketing Communication on Financial Situation of the Company – A Case from Automobile Industry

Manufacturing Company and Its Communication

Marketing Dynamic Simulation Modelling in High Tech Laboratories

Integrated marketing communications in markets with uncertainty and competition

Some Aspects of Integrated Marketing Communication in Building Brand Equity

Innovative Model of the Organization of a Marketing System at Engineering Enterprises

Beyond the firm’s initial declaration: are preannouncements of new product introductions and withdrawals alike?

A genre analysis of high-tech marketing white papers: A report of research-in-progress

The fuzzy DEMATEL based impact derivations for integrated marketing communications on the high-technology brands

Repetitive message effect in green marketing communication

The Role of Word of Mouth in the Diffusion of Innovation

Marketing Signals in Industrial Markets

A systems-based media effectiveness framework for e-marketing communications

OR-Tree Based Fuzzy Associative Classification Approach and Its Application

A Review on Terahertz Communications Research

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