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More Voices Persuade: The Attentional Benefits of Voice Numerosity

Journal of marketing research, 2023-08, Vol.60 (4), p.687-706

2023

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The Political Participation Puzzle and Marketing

Journal of marketing research, 2009-12, Vol.46 (6), p.798-815

Shachar, Ron

2009

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Investigating How Word-of-Mouth Conversations About Brands Influence Purchase and Retransmission Intentions

Journal of marketing research, 2016-04, Vol.53 (2), p.225-239

2016

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What Are Likes Worth? A Facebook Page Field Experiment

Journal of marketing research, 2017-04, Vol.54 (2), p.306-317

2017

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Valuable Virality

Journal of marketing research, 2017-04, Vol.54 (2), p.318-330

2017

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The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors

Journal of marketing research, 2016-06, Vol.53 (3), p.297-318

2016

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On Braggarts and Gossips: A Self-Enhancement Account of Word-of-Mouth Generation and Transmission

Journal of marketing research, 2012-08, Vol.49 (4), p.551-563

2012

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Online Social Interactions: A Natural Experiment on Word of Mouth Versus Observational Learning

Journal of marketing research, 2011-04, Vol.48 (2), p.238-254

2011

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The Positive Effect of Not Following Others on Social Media

Journal of marketing research, 2020-12, Vol.57 (6), p.1152-1168

2020

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Sharing with Friends Versus Strangers: How Interpersonal Closeness Influences Word-of-Mouth Valence

Journal of marketing research, 2016-10, Vol.53 (5), p.712-727

2016

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Selectively Emotional: How Smartphone Use Changes User-Generated Content

Journal of marketing research, 2019-04, Vol.56 (2), p.259-275

2019

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Feeling Love and Doing More for Distant Others: Specific Positive Emotions Differentially Affect Prosocial Consumption

Journal of marketing research, 2015-10, Vol.52 (5), p.657-673

2015

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The Effect of Slow Motion Video on Consumer Inference

Journal of marketing research, 2021-10, Vol.58 (5), p.1007-1024

2021

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Temporal Contiguity and Negativity Bias in the Impact of Online Word of Mouth

Journal of marketing research, 2013-08, Vol.50 (4), p.463-476

2013

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The Power of Profanity: The Meaning and Impact of Swear Words in Word of Mouth

Journal of marketing research, 2022-10, Vol.59 (5), p.908-925

2022

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The Enhancing Versus Backfiring Effects of Positive Emotion in Consumer Reviews

Journal of marketing research, 2020-04, Vol.57 (2), p.332-352

2020

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Mobility of Top Marketing and Sales Executives in Business-to-Business Markets: A Social Network Perspective

Journal of marketing research, 2017-08, Vol.54 (4), p.650-670

2017

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Risk, Information, and Incentives in Online Affiliate Marketing

Journal of marketing research, 2015-02, Vol.52 (1), p.1-12

2015

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Advertising in a Competitive Market: The Role of Product Standards, Customer Learning, and Switching Costs

Journal of marketing research, 2013-08, Vol.50 (4), p.489-504

2013

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Paralanguage Classifier (PARA): An Algorithm for Automatic Coding of Paralinguistic Nonverbal Parts of Speech in Text

Journal of marketing research, 2023-04, Vol.60 (2), p.388-408

2023

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Expected Socioeconomic-Status-Based Discrimination Reduces Price Sensitivity Among the Poor

Journal of marketing research, 2022-12, Vol.59 (6), p.1083-1100

2022

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Uncovering the Importance of Relationship Characteristics in Social Networks: Implications for Seeding Strategies

Journal of marketing research, 2017-04, Vol.54 (2), p.187-201

2017

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Inspired to Create: Awe Enhances Openness to Learning and the Desire for Experiential Creation

Journal of marketing research, 2018-10, Vol.55 (5), p.766-781

2018

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A Poisson Factorization Topic Model for the Study of Creative Documents (and Their Summaries)

Journal of marketing research, 2021-12, Vol.58 (6), p.1142-1158

Toubia, Olivier

2021

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Retention Futility: Targeting High-Risk Customers Might Be Ineffective

Journal of marketing research, 2018-02, Vol.55 (1), p.80-98

ASCARZA, EVA

2018

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More Voices Persuade: The Attentional Benefits of Voice Numerosity

The Political Participation Puzzle and Marketing

Investigating How Word-of-Mouth Conversations About Brands Influence Purchase and Retransmission Intentions

What Are Likes Worth? A Facebook Page Field Experiment

Valuable Virality

The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors

On Braggarts and Gossips: A Self-Enhancement Account of Word-of-Mouth Generation and Transmission

Online Social Interactions: A Natural Experiment on Word of Mouth Versus Observational Learning

The Positive Effect of Not Following Others on Social Media

Sharing with Friends Versus Strangers: How Interpersonal Closeness Influences Word-of-Mouth Valence

Selectively Emotional: How Smartphone Use Changes User-Generated Content

Feeling Love and Doing More for Distant Others: Specific Positive Emotions Differentially Affect Prosocial Consumption

The Effect of Slow Motion Video on Consumer Inference

Temporal Contiguity and Negativity Bias in the Impact of Online Word of Mouth

The Power of Profanity: The Meaning and Impact of Swear Words in Word of Mouth

The Enhancing Versus Backfiring Effects of Positive Emotion in Consumer Reviews

Mobility of Top Marketing and Sales Executives in Business-to-Business Markets: A Social Network Perspective

Risk, Information, and Incentives in Online Affiliate Marketing

Advertising in a Competitive Market: The Role of Product Standards, Customer Learning, and Switching Costs

Paralanguage Classifier (PARA): An Algorithm for Automatic Coding of Paralinguistic Nonverbal Parts of Speech in Text

Expected Socioeconomic-Status-Based Discrimination Reduces Price Sensitivity Among the Poor

Uncovering the Importance of Relationship Characteristics in Social Networks: Implications for Seeding Strategies

Inspired to Create: Awe Enhances Openness to Learning and the Desire for Experiential Creation

A Poisson Factorization Topic Model for the Study of Creative Documents (and Their Summaries)

Retention Futility: Targeting High-Risk Customers Might Be Ineffective

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