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GREEN MARKETING COMMUNICATION STRATEGIES: AN INTEGRATIVE LITERATURE REVIEW

Analele Universităţii din Oradea. Ştiinţe economice, 2021-07, Vol.30 (30 (1)), p.388-396

Stoica, Mihai

2021

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Building strong brands in a modern marketing communications environment

Journal of marketing communications, 2009-07, Vol.15 (2-3), p.139-155

Keller, Kevin Lane

2009

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Integrating online communities within business-to-business marketing communications: an exploratory study

Journal of marketing communications, 2018-07, Vol.24 (5), p.450-468

2018

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Innovative Communication Instruments of Marketing Activity of Enterprises in the Tourism and Hotel Business

Bìznes ìnform (Multilingual ed.), 2022-06, Vol.6 (533), p.137-142

2022

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Repeat Research and Comparison of Czech, Slovak and Swiss Product Innovation Oriented Firms' Communication in Social Media

Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2019, Vol.67 (2), p.485-492

Chlebovský, Vít

2019

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An Impact of Reverse Logistics Activities on Marketing Communication

Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2017, Vol.65 (2), p.669-678

Milichovský, František

2017

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Omnichannel Communication Systems for Car Dealers

Bìznes ìnform (Multilingual ed.), 2019-05, Vol.5 (496), p.233-238

Hryhorieva, Y. А.

2019

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Reception of the Marketing Communication Function in the Light of Enterprise Research

Marketing Instytucji Naukowych i Badawczych, 2022-12, Vol.46 (4), p.75-92

Wiktor, Jan W.

2022

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Comparison of Czech, Slovak and Swiss Product Innovation Oriented Firms' Communication in Social Media

Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2015, Vol.63 (5), p.1653-1659

Chlebovský, Vít

2015

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Social Media Engagement of Berlin and Prague Museums

The Journal of arts management, law, and society, 2016-03, Vol.46 (2), p.73-87

2016

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The influence of selected demographic factors on the choice of marketing communication tools : comparison of foreign and local spaza shop owners in South Africa

Acta commercii, 2019, Vol.19 (1), p.1-14

2019

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The Principles of Formation of the Complex of Marketing Communications of Enterprise in the International В2B Market

Bìznes ìnform (Multilingual ed.), 2018-10, Vol.10 (489), p.448-453

2018

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Acquiring Marketing Communication Competences of the Future - Expectations of Polish Students

Social communication, 2022-01, Vol.8 (1), p.29-40

2022

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AN EMPIRICAL STUDY OF MARKETING COMMUNICATIONS EFFECTIVENESS IN SLOVENIAN MARKET

Innovative issues and approaches in social sciences, 2014-01, Vol.7 (1), p.99-113

2014

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MARKETING RESEARCH FOR CHOOSING THE PROMOTIONAL MESSAGE CONTENT FOR DOMESTIC ORGANIC PRODUCTS

Ekonomika poljoprivrede (1979), 2014-06, Vol.61 (2), p.501-515

928, 2014

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Research on Czech firms' marketing communication based on social media networks

Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2012, Vol.60 (7), p.111-118

2012

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Mengukur Efektivitas Social Media Bagi Perusahaan

Binus business review, 2013-05, Vol.4 (1), p.551-564

Catur Bagus Wicaksono, Kuspuji

2013

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Online integrated marketing communication strategies of international brands: standardization vs. adaptation approaches

Journal of marketing communications, 2023-02, Vol.ahead-of-print (ahead-of-print), p.1-24

2023

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Switching off TV, turning on touchpoints: New ways to communicate in a new world

Journal of brand strategy, 2016-12, Vol.5 (3), p.266-274

Bird, Jon

2016

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Marketing communications of higher education institutions in the Republic of Serbia

Marketing (Beograd), 2015, Vol.46 (3), p.166-178

Popovic, Ana

2015

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The Modern Methods of Promoting Restaurant Services

Bìznes ìnform (Multilingual ed.), 2022-11, Vol.11 (538), p.292-297

2022

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Contemporary Marketing Communications Framework for Football Clubs

Journal of promotion management, 2012-07, Vol.18 (3), p.278-305

2012

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The impact of globalization on selected aspects of marketing communication in the circular economy

SHS Web of Conferences, 2021, Vol.92, p.2024

2021

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Pengaruh Strategi Pemasaran dan Marketing Communication terhadap Brand Awareness dan Dampaknya pada Minat Menonton RCTI (Rajawali Citra Televisi Indonesia)

Binus business review, 2015-05, Vol.6 (1), p.67

2015

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Digital marketing communication in the age of globalization

SHS web of conferences, 2021, Vol.129, p.6002

2021

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GREEN MARKETING COMMUNICATION STRATEGIES: AN INTEGRATIVE LITERATURE REVIEW

Building strong brands in a modern marketing communications environment

Integrating online communities within business-to-business marketing communications: an exploratory study

Innovative Communication Instruments of Marketing Activity of Enterprises in the Tourism and Hotel Business

Repeat Research and Comparison of Czech, Slovak and Swiss Product Innovation Oriented Firms' Communication in Social Media

An Impact of Reverse Logistics Activities on Marketing Communication

Omnichannel Communication Systems for Car Dealers

Reception of the Marketing Communication Function in the Light of Enterprise Research

Comparison of Czech, Slovak and Swiss Product Innovation Oriented Firms' Communication in Social Media

Social Media Engagement of Berlin and Prague Museums

The influence of selected demographic factors on the choice of marketing communication tools : comparison of foreign and local spaza shop owners in South Africa

The Principles of Formation of the Complex of Marketing Communications of Enterprise in the International В2B Market

Acquiring Marketing Communication Competences of the Future - Expectations of Polish Students

AN EMPIRICAL STUDY OF MARKETING COMMUNICATIONS EFFECTIVENESS IN SLOVENIAN MARKET

MARKETING RESEARCH FOR CHOOSING THE PROMOTIONAL MESSAGE CONTENT FOR DOMESTIC ORGANIC PRODUCTS

Research on Czech firms' marketing communication based on social media networks

Mengukur Efektivitas Social Media Bagi Perusahaan

Online integrated marketing communication strategies of international brands: standardization vs. adaptation approaches

Switching off TV, turning on touchpoints: New ways to communicate in a new world

Marketing communications of higher education institutions in the Republic of Serbia

The Modern Methods of Promoting Restaurant Services

Contemporary Marketing Communications Framework for Football Clubs

The impact of globalization on selected aspects of marketing communication in the circular economy

Pengaruh Strategi Pemasaran dan Marketing Communication terhadap Brand Awareness dan Dampaknya pada Minat Menonton RCTI (Rajawali Citra Televisi Indonesia)

Digital marketing communication in the age of globalization

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