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Media Literacy and COVID-19 Communication: Work and Home Sphere Differences

Journal of Media Literacy Education, 2023, Vol.15 (2), p.84-98

2023

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The Use of Short, Supplemental Content Videos in the Ad/PR Classroom

Journal of advertising education, 2020-11, Vol.24 (2), p.103-111

2020

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The Effectiveness of Integrating Facebook in Marketing Communications Learning and Teaching

Journal of interactive learning research, 2020-07, Vol.31 (3), p.219

Chan, Fanny Fong Yee

2020

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Current Trends in Communication Graduate Degrees: Survey of Communications, Advertising, PR, and IMC Graduate Programs

Journalism & mass communication educator, 2015-12, Vol.70 (4), p.407-427

2015

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Knacktive: Answering a Call for More Interdisciplinary, Collaborative, Educational Experiences

College teaching, 2014-04, Vol.62 (2), p.55-61

2014

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The Internal Agency Approach to Managing and Developing Marketing Materials

Technical communication (Washington), 1995-05, Vol.42 (2), p.231-235

Kruell, Chrisopher

1995

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Integrated Marketing for Colleges, Universities, and Schools: A Step-by-Step Planning Guide

Sevier, Robert A

1998

Volltextzugriff (PDF)

A Maturity Model for Content Strategy Development and Technical Communicator Leadership

Journal of technical writing and communication, 2023-10, Vol.53 (4), p.286-309

2023

Volltextzugriff (PDF)

More Than a Message: Framing Public Health Advocacy to Change Corporate Practices

Health education & behavior, 2005-06, Vol.32 (3), p.320-336

2005

Volltextzugriff (PDF)

THE EFFECT OF MARKETING SIMULATIONS ON STUDENT ENGAGEMENT AND ACADEMIC OUTCOMES

Marketing education review, 2020-01, Vol.30 (1), p.43-56

2020

Volltextzugriff (PDF)

Focusing on Governance for a Real Client in a Content Strategy Course

Journal of technical writing and communication, 2023-10, Vol.53 (4), p.310-334

Howard, Tharon

2023

Volltextzugriff (PDF)

THE WEBSITE TRAFFIC PROJECT: FACILITATING ENGAGEMENT AND LEARNING IN AN INTRODUCTORY DIGITAL MARKETING CLASS

Marketing education review, 2022-04, Vol.32 (2), p.150-154

Miaskiewicz, Tomasz

2022

Volltextzugriff (PDF)

A CRITICAL ASSESSMENT OF SKILLS AND KNOWLEDGE FOR ENTRY-LEVEL MARKETING JOBS: A DELPHI STUDY

Marketing education review, 2019-10, Vol.29 (4), p.242-265

Yeoh, Poh-Lin

2019

Volltextzugriff (PDF)

3-IN-1 HYBRID LEARNING ENVIRONMENT

Marketing education review, 2021-04, Vol.31 (2), p.154-161

2021

Volltextzugriff (PDF)

TEACHING EYE-TRACKING AND FACIAL EXPRESSION ANALYSIS TECHNOLOGY IN AN ONLINE MARKETING RESEARCH CLASS

Marketing education review, 2023-04, Vol.33 (2), p.125-129

2023

Volltextzugriff (PDF)

INCREASING INTERCULTURAL COMPETENCY IN STUDY ABROAD MARKETING CLASSES: IMPLEMENTING THE INTERCULTURAL DEVELOPMENT INVENTORY

Marketing education review, 2023-01, Vol.33 (1), p.86-96

2023

Volltextzugriff (PDF)

Developing Competencies for Outreach Work in Academic Libraries

College & research libraries, 2022-07, Vol.83 (4), p.646

2022

Volltextzugriff (PDF)

ZOOMING THROUGH A PANDEMIC: A COVID-19 APPROACH TO TEACHING

Marketing education review, 2021-07, Vol.31 (3), p.256-261

Sutton-Brady, Catherine

2021

Volltextzugriff (PDF)

CHOOSE YOUR WORDS CAREFULLY: AN EXERCISE TO INTRODUCE ARTIFICIAL INTELLIGENCE TO THE MARKETING CLASSROOM USING TONE ANALYSIS

Marketing education review, 2021-04, Vol.31 (2), p.64-69

2021

Volltextzugriff (PDF)

Find, Pin, Discuss: Incorporating Pinterest to Foster Community and Collaboration in Online Advertising Classes

Journal of advertising education, 2022-05, Vol.26 (1), p.64-73

Huntington, Heidi E.

2022

Volltextzugriff (PDF)

Get Yourself Tested (GYT) Campaign: Investigating Campaign Awareness and Behaviors Among High School and College Students

Health education & behavior, 2019-02, Vol.46 (1), p.63-71

2019

Volltextzugriff (PDF)

Not in Love, or Not in the Know? Graduate Student and Faculty Use (and Non-Use) of E-Books

The Journal of academic librarianship, 2012-11, Vol.38 (6), p.326-332

2012

Volltextzugriff (PDF)

Ten Techniques to Increase Collaboration between Admissions and Marketing Offices

Strategic enrollment management quarterly, 2020-10, Vol.8 (3), p.29-37

Phillips, Carrie H

2020

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PERSONAL RELEVANCE MATTERS: REDUCING RACIAL PRIMING ON DISCUSSION BOARDS ABOUT RACIAL ISSUES IN MARKETING COURSES

Marketing education review, 2023-01, Vol.33 (1), p.38-55

2023

Volltextzugriff (PDF)

UNPLUGGED: DIGITAL DETOX ENHANCES STUDENT LEARNING

Marketing education review, 2021-01, Vol.31 (1), p.14-25

2021

Volltextzugriff (PDF)

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Media Literacy and COVID-19 Communication: Work and Home Sphere Differences

The Use of Short, Supplemental Content Videos in the Ad/PR Classroom

The Effectiveness of Integrating Facebook in Marketing Communications Learning and Teaching

Current Trends in Communication Graduate Degrees: Survey of Communications, Advertising, PR, and IMC Graduate Programs

Knacktive: Answering a Call for More Interdisciplinary, Collaborative, Educational Experiences

The Internal Agency Approach to Managing and Developing Marketing Materials

Integrated Marketing for Colleges, Universities, and Schools: A Step-by-Step Planning Guide

A Maturity Model for Content Strategy Development and Technical Communicator Leadership

More Than a Message: Framing Public Health Advocacy to Change Corporate Practices

THE EFFECT OF MARKETING SIMULATIONS ON STUDENT ENGAGEMENT AND ACADEMIC OUTCOMES

Focusing on Governance for a Real Client in a Content Strategy Course

THE WEBSITE TRAFFIC PROJECT: FACILITATING ENGAGEMENT AND LEARNING IN AN INTRODUCTORY DIGITAL MARKETING CLASS

A CRITICAL ASSESSMENT OF SKILLS AND KNOWLEDGE FOR ENTRY-LEVEL MARKETING JOBS: A DELPHI STUDY

3-IN-1 HYBRID LEARNING ENVIRONMENT

TEACHING EYE-TRACKING AND FACIAL EXPRESSION ANALYSIS TECHNOLOGY IN AN ONLINE MARKETING RESEARCH CLASS

INCREASING INTERCULTURAL COMPETENCY IN STUDY ABROAD MARKETING CLASSES: IMPLEMENTING THE INTERCULTURAL DEVELOPMENT INVENTORY

Developing Competencies for Outreach Work in Academic Libraries

ZOOMING THROUGH A PANDEMIC: A COVID-19 APPROACH TO TEACHING

CHOOSE YOUR WORDS CAREFULLY: AN EXERCISE TO INTRODUCE ARTIFICIAL INTELLIGENCE TO THE MARKETING CLASSROOM USING TONE ANALYSIS

Find, Pin, Discuss: Incorporating Pinterest to Foster Community and Collaboration in Online Advertising Classes

Get Yourself Tested (GYT) Campaign: Investigating Campaign Awareness and Behaviors Among High School and College Students

Not in Love, or Not in the Know? Graduate Student and Faculty Use (and Non-Use) of E-Books

Ten Techniques to Increase Collaboration between Admissions and Marketing Offices

PERSONAL RELEVANCE MATTERS: REDUCING RACIAL PRIMING ON DISCUSSION BOARDS ABOUT RACIAL ISSUES IN MARKETING COURSES

UNPLUGGED: DIGITAL DETOX ENHANCES STUDENT LEARNING

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