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GREEN MARKETING COMMUNICATION STRATEGIES: AN INTEGRATIVE LITERATURE REVIEW

Analele Universităţii din Oradea. Ştiinţe economice, 2021-07, Vol.30 (30 (1)), p.388-396

Stoica, Mihai

2021

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Building strong brands in a modern marketing communications environment

Journal of marketing communications, 2009-07, Vol.15 (2-3), p.139-155

Keller, Kevin Lane

2009

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Integrating online communities within business-to-business marketing communications: an exploratory study

Journal of marketing communications, 2018-07, Vol.24 (5), p.450-468

2018

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Integrated marketing communication as a business management tool in the context of sustainable development

Open economics (Walter de Gruyter & Co.), 2018-10, Vol.1 (1), p.115-123

2018

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EFFECTS OF BORROWED WORDS AND DIFFERENT WORDINGS ON THE EFFICIENCY OF MARKETING COMMUNICATION MESSAGES - THEORETICAL BACKGROUND OF FUTURE RESEARCH

Analele Universităţii din Oradea. Ştiinţe economice, 2020-07, Vol.29 (1), p.405-415

SZÉKELY Beatrix

2020

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The influence of selected demographic factors on the choice of marketing communication tools : comparison of foreign and local spaza shop owners in South Africa

Acta commercii, 2019, Vol.19 (1), p.1-14

2019

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MARKETING RESEARCH FOR CHOOSING THE PROMOTIONAL MESSAGE CONTENT FOR DOMESTIC ORGANIC PRODUCTS

Ekonomika poljoprivrede (1979), 2014-06, Vol.61 (2), p.501-515

928, 2014

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The Impact of Digital Marketing on Consumer Behaviour

Studies in business and economics (Romania), 2024-08, Vol.19 (2), p.96-109

Duralia, Oana

2024

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Online integrated marketing communication strategies of international brands: standardization vs. adaptation approaches

Journal of marketing communications, 2023-02, Vol.ahead-of-print (ahead-of-print), p.1-24

2023

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Switching off TV, turning on touchpoints: New ways to communicate in a new world

Journal of brand strategy, 2016-12, Vol.5 (3), p.266-274

Bird, Jon

2016

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Marketing communications of higher education institutions in the Republic of Serbia

Marketing (Beograd), 2015, Vol.46 (3), p.166-178

Popovic, Ana

2015

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Museum’s marketing communication tools – results of empirical research

Nauki o zarządzaniu (Wrocław ), 2018-06, Vol.23 (2), p.12-18

Macalik, Joanna

2018

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A united front towards consumer-focused sponsorship

Marketing review (Helensburgh, Scotland), 2020-08, Vol.20 (1), p.17-44

2020

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Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix

Management science, 2008-03, Vol.54 (3), p.477-491

2008

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Social Construction Fandom as Cultural Industry Marketing of JKT 48 Fan Group

International Research Journal of Business Studies, 2019-12, Vol.12 (3), p.257-266

2019

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Integrated marketing communications, brand equity, and business performance in micro-finance institutions: An emerging market perspective

Journal of marketing communications, 2020-04, Vol.26 (3), p.229-242

Anabila, Peter

2020

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Sponsorship leveraged packaging: An exploratory study in FMCG

Journal of marketing communications, 2011-04, Vol.17 (2), p.87-105

2011

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Factors Affecting Digital Visibility of Small and Medium Enterprises in India

Vision (New Delhi, India), 2021-12, p.97226292110605

2021

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Strategic Advertising Management

Sixth edition, 2021

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AESTHETIC INTERFERENCES IN ORGANIZATIONAL COMMUNICATION

Analele Universităţii din Oradea. Ştiinţe economice, 2020-12, Vol.29 (2), p.284-292

HAȚEGAN Vasile

2020

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The power of "Likes": the effects of "Liked By" and number of likes cues on perceived descriptive norms and behavioral intention to receive the flu vaccine

Journal of marketing communications, 2023-07, Vol.ahead-of-print (ahead-of-print), p.1-17

2023

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O potencial da autenticidade para diferenciação das marcas: uma perspectiva conceitual

Revista brasileira de marketing, 2017-03, Vol.16 (1), p.130-139

2017

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Anthropomorphism in advertising: the effect of media on audience attitude

Journal of marketing communications, 2021-11, Vol.27 (8), p.799-815

2021

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Cognitive biases in marketing communication: Influence of anchoring and message framing on consumers' perception and willingness to purchase

Marketing (Beograd), 2021, Vol.52 (2), p.103-117

2021

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Marketing Communication: Principles and Practice

Varey, Richard J.

1, 2002

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GREEN MARKETING COMMUNICATION STRATEGIES: AN INTEGRATIVE LITERATURE REVIEW

Building strong brands in a modern marketing communications environment

Integrating online communities within business-to-business marketing communications: an exploratory study

Integrated marketing communication as a business management tool in the context of sustainable development

EFFECTS OF BORROWED WORDS AND DIFFERENT WORDINGS ON THE EFFICIENCY OF MARKETING COMMUNICATION MESSAGES - THEORETICAL BACKGROUND OF FUTURE RESEARCH

The influence of selected demographic factors on the choice of marketing communication tools : comparison of foreign and local spaza shop owners in South Africa

MARKETING RESEARCH FOR CHOOSING THE PROMOTIONAL MESSAGE CONTENT FOR DOMESTIC ORGANIC PRODUCTS

The Impact of Digital Marketing on Consumer Behaviour

Online integrated marketing communication strategies of international brands: standardization vs. adaptation approaches

Switching off TV, turning on touchpoints: New ways to communicate in a new world

Marketing communications of higher education institutions in the Republic of Serbia

Museum’s marketing communication tools – results of empirical research

A united front towards consumer-focused sponsorship

Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix

Social Construction Fandom as Cultural Industry Marketing of JKT 48 Fan Group

Integrated marketing communications, brand equity, and business performance in micro-finance institutions: An emerging market perspective

Sponsorship leveraged packaging: An exploratory study in FMCG

Factors Affecting Digital Visibility of Small and Medium Enterprises in India

Strategic Advertising Management

AESTHETIC INTERFERENCES IN ORGANIZATIONAL COMMUNICATION

The power of "Likes": the effects of "Liked By" and number of likes cues on perceived descriptive norms and behavioral intention to receive the flu vaccine

O potencial da autenticidade para diferenciação das marcas: uma perspectiva conceitual

Anthropomorphism in advertising: the effect of media on audience attitude

Cognitive biases in marketing communication: Influence of anchoring and message framing on consumers' perception and willingness to purchase

Marketing Communication: Principles and Practice

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