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Brand resurrection in an emerging economy

Journal of Marketing Communications, 2019, Vol.25 (7), p.783-798

2019

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Advertising self-regulation (ASR) in Spain. An analysis of complaints and resolutions

Journal of Marketing Communications, 2019, Vol.25 (5), p.553-569

2019

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Reinvigorating the "Switzerland of the Middle East": How the Lebanese Government Can Use Public Relations to Reposition the Country as a Premier Tourism Destination

Journal of hospitality & leisure marketing, 2005-06, Vol.12 (1-2), p.135-156

Kanso, Ali

2005

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A Communications Strategy for Kerbside Recycling

Journal of Marketing Communications, 2005, Vol.11 (4), p.297-308

Mee, Nicky

2005

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The Use of Stigmatizing Messaging in Anti-Obesity Communications Campaigns: Quantification of Obesity Stigmatization

Communication reports (Pullman, Wash.), 2020-09, Vol.33 (3), p.107-120

2020

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QADE: a novel trust and reputation model for handling false trust values in e–commerce environments with subjectivity consideration

Ūkio technologinis ir ekonominis vystymas, 2017, Vol.23 (1), p.81-110

2017

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Palm Oil and Health: A Case of Manipulated Perception and Misuse of Science

Journal of the American College of Nutrition, 2010-06, Vol.29 (3S), p.240S-244S

McNamara, Donald J

2010

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Less is More: An Exploratory Analysis of Optimal Visual Appeal and Linguistic Style Combinations in a Salesperson's Initial-Contact E-mail to Millennial Buyers Within Marketing Channels

Journal of marketing channels, 2014-10, Vol.21 (4), p.254-267

2014

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Insights on the Education Needs of Aspiring Advertising Professionals

Media Asia, 2006-01, Vol.33 (1-2), p.79-86

2006

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Resources-Anytime, Anywhere: Branding Library Services, A Case Study of Texas Tech's Document Delivery Department

Journal of interlibrary loan, document delivery & electronic reserve, 2013-01, Vol.23 (1), p.19-34

2013

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Personalizing Library Service to Improve Scholarly Communication

The Serials Librarian: Taking Stock and Taming New Frontiers, 2015, Vol.68 (1-4), p.274-281

2015

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A Woman With a Plan: Recognizing Competencies for Ascent to Administration in Higher Education

Journal about women in higher education, 2013-02, Vol.6 (1), p.22-47

2013

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Beyond Direct Mail: Evaluating Candidate E-Mail Messages in the 2002 Florida Gubernatorial Campaign

Journal of e-government, 2004, Vol.1 (1), p.105-122

2004

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Individualized Tourism Brochures as a Novel Approach to Mass Customization

Journal of hospitality & leisure marketing, 2008-08, Vol.17 (1-2), p.237-257

2008

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An Identification-Based Model of Supplier-Retailer Communication

Journal of marketing channels, 2008-09, Vol.15 (4), p.281-314

2008

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Sex in Advertising Research: A Review of Content, Effects, and Functions of Sexual Information in Consumer Advertising

Annual review of sex research, 2002, Vol.13 (1), p.241-273

Reichert, Tom

2002

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The Effects of Relationship Governance Mechanisms on Relationship Performance: How Do Relationship Learning Processes Matter?

Journal of marketing channels, 2007-08, Vol.14 (3), p.5-30

Ling-Yee, Li

2007

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Health Promotion or Community Development? Health Communication or DevCom?: Who's confused?

Media Asia, 1998-01, Vol.25 (2), p.102-108

1998

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An Exploratory Study of the Relationship Between Human Values and Information Sources Within a Tourism Framework

Journal of hospitality & leisure marketing, 2000-01, Vol.7 (1), p.3-28

Fall, Lisa T.

2000

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Gender, Mass Media and Social Change: A Case Study of TV Commercials

Media Asia, 1998-01, Vol.25 (1), p.33-36

1998

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Developing Innovative Public Relations Strategies: Using Grunig's Nested Segmentation Model and Yankelovich's Generational Influences Model to Distinguish Pleasure Traveler Publics

Journal of hospitality & leisure marketing, 2004-01, Vol.11 (1), p.5-29

Fall, Lisa T.

2004

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Health communication: What is it What can it do for you?

Journal of health education, 1995, Vol.26 (2), p.68-75

1995

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The construction of the credible: Epistolary transformations and the origins of the business letter

Accounting, business & financial history, 2006-03, Vol.16 (1), p.27-43

2006

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Is Hollywood America? The trans-nationalization of the American film industry

Critical studies in mass communication, 1995-12, Vol.12 (4), p.423-437

Wasser, Frederick

1995

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Political films and human rights bias

Chinese sociology and anthropology, 2000-01, Vol.32 (2), p.51-52

Zi, Ya

2000

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Brand resurrection in an emerging economy

Advertising self-regulation (ASR) in Spain. An analysis of complaints and resolutions

Reinvigorating the "Switzerland of the Middle East": How the Lebanese Government Can Use Public Relations to Reposition the Country as a Premier Tourism Destination

A Communications Strategy for Kerbside Recycling

The Use of Stigmatizing Messaging in Anti-Obesity Communications Campaigns: Quantification of Obesity Stigmatization

QADE: a novel trust and reputation model for handling false trust values in e–commerce environments with subjectivity consideration

Palm Oil and Health: A Case of Manipulated Perception and Misuse of Science

Less is More: An Exploratory Analysis of Optimal Visual Appeal and Linguistic Style Combinations in a Salesperson's Initial-Contact E-mail to Millennial Buyers Within Marketing Channels

Insights on the Education Needs of Aspiring Advertising Professionals

Resources-Anytime, Anywhere: Branding Library Services, A Case Study of Texas Tech's Document Delivery Department

Personalizing Library Service to Improve Scholarly Communication

A Woman With a Plan: Recognizing Competencies for Ascent to Administration in Higher Education

Beyond Direct Mail: Evaluating Candidate E-Mail Messages in the 2002 Florida Gubernatorial Campaign

Individualized Tourism Brochures as a Novel Approach to Mass Customization

An Identification-Based Model of Supplier-Retailer Communication

Sex in Advertising Research: A Review of Content, Effects, and Functions of Sexual Information in Consumer Advertising

The Effects of Relationship Governance Mechanisms on Relationship Performance: How Do Relationship Learning Processes Matter?

Health Promotion or Community Development? Health Communication or DevCom?: Who's confused?

An Exploratory Study of the Relationship Between Human Values and Information Sources Within a Tourism Framework

Gender, Mass Media and Social Change: A Case Study of TV Commercials

Developing Innovative Public Relations Strategies: Using Grunig's Nested Segmentation Model and Yankelovich's Generational Influences Model to Distinguish Pleasure Traveler Publics

Health communication: What is it What can it do for you?

The construction of the credible: Epistolary transformations and the origins of the business letter

Is Hollywood America? The trans-nationalization of the American film industry

Political films and human rights bias

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