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ADVERTISING STRATEGY ACCORDING TO THE CONCEPT OF THE FCB MODEL IN THE CONDITIONS OF THE VARIOUS GENERATIONS

E+M ekonomie a management, 2021-10, Vol.24 (4), p.189-205

2021

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Commercial Communication in the Digital Age : Information or Disinformation?

1 Edition., 2017

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Food Advertising and Childhood Obesity: Examining Food Type, Brand Mascot Physique, Health Message, and Media

1st edition., 2020

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Handbook of Media Branding

1, 2015

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How to achieve true integration: the impact of integrated marketing communication on the client/agency relationship

Journal of marketing management, 2019-02, Vol.35 (3-4), p.231-252

2019

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A Social Media Primer for Professionals: Digital Dos and Don'ts

Health promotion practice, 2014-03, Vol.15 (2), p.168-172

2014

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Branded Entertainment in Korea

Yoon, Hyunsun

1, 2021

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The paradox of challenging and reinforcing stereotypes in women's sport sponsor communication

Journal of marketing management, 2024-01, Vol.40 (1-2), p.72-101

2024

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Is traditional media communication less effective than social media and personal selling for brand building? Empirical evidence from a cosmetics brand in Indonesia

Cogent social sciences, 2023-12, Vol.9 (2)

2023

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Content Production for Digital Media: An Introduction

1, 2022

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Advertising in health and medicine: using mass media to communicate with patients

BMC health services research, 2020-09, Vol.20 (Suppl 1), p.818-818, Article 818

2020

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Exploring and explaining older consumers' behaviour in the boom of social media

International journal of consumer studies, 2022-03, Vol.46 (2), p.601-620

Bui, Hien Thu

2022

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Integrating social media within an integrated marketing communication decision-making framework

Journal of marketing management, 2017-11, Vol.33 (17-18), p.1522-1558

2017

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Public relations in health and medicine: using publicity and other unpaid promotional methods to engage audiences

BMC health services research, 2020-09, Vol.20 (Suppl 1), p.821-821, Article 821

2020

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Development of a Responsible Policy Index to Improve Statutory and Self-Regulatory Policies that Protect Children's Diet and Health in the America's Region

International journal of environmental research and public health, 2020-01, Vol.17 (2), p.495

2020

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Patanjali Ayurved Limited’s Skin Ailment Advertisement: What Have We Learnt?

FIIB business review, 2021-12, Vol.10 (4), p.352-356

2021

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The changing roles of mass media amidst the growth of the digital media

Cogent social sciences, 2024-12, Vol.10 (1)

Hongcharu, Boonchai

2024

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Show Sold Separately: Promos, Spoilers, and Other Media Paratexts

Gray, Jonathan

1, 2010

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Sex Education on TikTok: A Content Analysis of Themes

Health promotion practice, 2022-09, Vol.23 (5), p.739-742

2022

Volltextzugriff (PDF)

Mapping methods of research on consumer engagement with brands on social media: A literature review

Methodological innovations, 2021, Vol.14 (1), p.205979912098538

Audy Martínek, Petra

2021

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Corporate Books: Unternehmensliteratur als Markenbotschafter

2011., 2011

Volltextzugriff (PDF)

The Streaming Media Guide: How to Successfully Integrate Streaming Media Into Your Communications Strategy

D'Oliveiro, Michael

1st, 2019

Volltextzugriff (PDF)

Hormonal Contraceptive Side Effects and Nonhormonal Alternatives on TikTok: A Content Analysis

Health promotion practice, 2024-01, p.15248399231221163-15248399231221163

2024

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Health promotion and knowledge translation: two roads to the same destination?

Global health promotion, 2018-09, Vol.25 (3), p.65-69

2018

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Enhancing the Adoption of Evidence-Based Health Marketing and Promotion Strategies in Local Communities: Building a Communication Dissemination and Support System for the National Diabetes Prevention Program

Health promotion practice, 2022-11, Vol.23 (6), p.920-923

2022

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ADVERTISING STRATEGY ACCORDING TO THE CONCEPT OF THE FCB MODEL IN THE CONDITIONS OF THE VARIOUS GENERATIONS

Commercial Communication in the Digital Age : Information or Disinformation?

Food Advertising and Childhood Obesity: Examining Food Type, Brand Mascot Physique, Health Message, and Media

Handbook of Media Branding

How to achieve true integration: the impact of integrated marketing communication on the client/agency relationship

A Social Media Primer for Professionals: Digital Dos and Don'ts

Branded Entertainment in Korea

The paradox of challenging and reinforcing stereotypes in women's sport sponsor communication

Is traditional media communication less effective than social media and personal selling for brand building? Empirical evidence from a cosmetics brand in Indonesia

Content Production for Digital Media: An Introduction

Advertising in health and medicine: using mass media to communicate with patients

Exploring and explaining older consumers' behaviour in the boom of social media

Integrating social media within an integrated marketing communication decision-making framework

Public relations in health and medicine: using publicity and other unpaid promotional methods to engage audiences

Development of a Responsible Policy Index to Improve Statutory and Self-Regulatory Policies that Protect Children's Diet and Health in the America's Region

Patanjali Ayurved Limited’s Skin Ailment Advertisement: What Have We Learnt?

The changing roles of mass media amidst the growth of the digital media

Show Sold Separately: Promos, Spoilers, and Other Media Paratexts

Sex Education on TikTok: A Content Analysis of Themes

Mapping methods of research on consumer engagement with brands on social media: A literature review

Corporate Books: Unternehmensliteratur als Markenbotschafter

The Streaming Media Guide: How to Successfully Integrate Streaming Media Into Your Communications Strategy

Hormonal Contraceptive Side Effects and Nonhormonal Alternatives on TikTok: A Content Analysis

Health promotion and knowledge translation: two roads to the same destination?

Enhancing the Adoption of Evidence-Based Health Marketing and Promotion Strategies in Local Communities: Building a Communication Dissemination and Support System for the National Diabetes Prevention Program

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