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How to get PR and marketing on the same page; Break down the silos, organize for success and prepare to lose control
Advertising Age, 2019-10, Vol.90 (21), p.14
2019
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VW of America's marketing VP is out after nine months
Advertising Age, 2020-05, Vol.91 (11), p.1
2020
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HOW TO SUCCEED WITH INFLUENCERS; Influencer marketing is becoming a bigger piece of the toolbox. Here's how not to mess it up
Advertising Age, 2019-01, Vol.90 (2), p.19
2019
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ESSENTIALS FOR INTEGRATED MARKETING; As more power shifts to consumers, need grows for common metric and 'renaissance marketers'
Advertising age, 2008-06, Vol.79 (23), p.26
2008
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Want to restore marketers' faith? Embrace agnosticism
Advertising Age, 2007-09, Vol.78 (38), p.16
2007
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BEYOND SPREADSHEETS; Marketing success requires transforming data into actionable insights across all disciplines
Advertising age, 2007-02, Vol.78 (8), p.15
2007
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COMPETING WITH MULTICHANNEL MARKETING ANALYTICS; IT'S A FACT: The time to leverage analytics as a competitive advantage and a route to profitability is now
Advertising age, 2007-04, Vol.78 (14), p.16
2007
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The best brands harness the wisdom of crowds; London
Advertising age, 2007-06, Vol.78 (23), p.52
2007
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Lessons learned
Advertising age, 2007-04, Vol.78 (14), p.13
2007
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Lessons learned
Advertising age, 2007-04, Vol.78 (14), p.13
2007
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Lessons learned
Advertising age, 2007-04, Vol.78 (14), p.13
2007
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Lessons learned
Advertising age, 2007-04, Vol.78 (14), p.13
2007
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Lessons learned
Advertising age, 2007-04, Vol.78 (14), p.13
2007
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Ad buyers: `Show us the GRPs'; Integrated marketing oversold, big spenders rekindle love affair with TV
Advertising age, 2003-03, Vol.74 (9), p.S14
2003
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How the egg was poached
Advertising age, 2001-05, Vol.72, p.54
2001
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Soft boiled; Clients want integrated marketing at their disposal, but agencies are struggling to put the structure together
Advertising age, 2001-05, Vol.72, p.3
2001
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Agencies' narrow definition of 'creative' stunts integration
Advertising Age, 2001-06, Vol.72 (25), p.20
2001
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Playing defense—tips for retaining accounts as reviews rise: Agency insiders on when and how to fight for an account and when to let go
Advertising Age, 2024-07, Vol.95 (3), p.1
2024
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Verizon Media rolls out ad-targeting alternative; Telecom giant's identify-free Next-Gen Solutions offers alternative to its existing ConnectID one-to-one identifier
Advertising Age, 2021-04, Vol.92 (5), p.13
2021
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How AI can improve B2B data and marketing strategies; AI enhances first-party data capabilities and personalized creative messaging and targeting
Advertising Age, 2023-05, Vol.94 (7), p.4
2023
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SELF ASSURANCE; Still struggling to become more diverse, advertising is starting to make space for transgender and nonbinary people
Advertising Age, 2019-12, Vol.90 (23), p.28
2019
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No. 2 R/GA; The future is now for R/GA as it delivers on decades of promise
Advertising Age, 2022-03, Vol.93 (5), p.10
2022
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Legacy retailers struggle to ramp up mobile marketing
Advertising Age, 2015-11, Vol.86 (21), p.15
2015
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MARKETERS WORK TO TRANSLATE THE LANGUAGE OF EMOJIS
Advertising Age, 2015-10, Vol.86 (20), p.16
2015
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THE SECRET TO COLLABORATION VISUAL TECHNOLOGY IN-PERSON INTERACTIONS
Advertising Age, 2015-11, Vol.86 (22), p.22
2015
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