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Next Steps for Frontiers in Marketing Science

Marketing science (Providence, R.I.), 2022-09, Vol.41 (5), p.443

2022

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2022 Marketing Science Service Awards

Marketing science (Providence, R.I.), 2023-03, Vol.42 (2), p.213-213

2023

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Personalization in Email Marketing: The Role of Noninformative Advertising Content

Marketing science (Providence, R.I.), 2018-03, Vol.37 (2), p.236-258

2018

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Offline Showrooms in Omnichannel Retail: Demand and Operational Benefits

Management science, 2018-04, Vol.64 (4), p.1629-1651

2018

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Morphing Banner Advertising

Marketing science (Providence, R.I.), 2014-01, Vol.33 (1), p.27-46

2014

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The Effect of Individual Online Reviews on Purchase Likelihood

Marketing science (Providence, R.I.), 2021-07, Vol.40 (4), p.708-730

2021

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Frontiers: Supporting Content Marketing with Natural Language Generation

Marketing science (Providence, R.I.), 2022-05, Vol.41 (3), p.441-452

2022

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A Viral Branching Model for Predicting the Spread of Electronic Word of Mouth

Marketing science (Providence, R.I.), 2010-03, Vol.29 (2), p.348-365

2010

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Firm-Created Word-of-Mouth Communication: Evidence from a Field Test

Marketing science (Providence, R.I.), 2009-07, Vol.28 (4), p.721-739

2009

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Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook

Management science, 2018-11, Vol.64 (11), p.5105-5131

2018

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Television Advertising and Online Search

Management science, 2014-01, Vol.60 (1), p.56-73

2014

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Learning About New Technologies Through Social Networks: Experimental Evidence on Nontraditional Stoves in Bangladesh

Marketing science (Providence, R.I.), 2015-07, Vol.34 (4), p.480-499

2015

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The Value of Different Customer Satisfaction and Loyalty Metrics in Predicting Business Performance

Marketing science (Providence, R.I.), 2006-09, Vol.25 (5), p.426-439

2006

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Bad Greenwashing, Good Greenwashing: Corporate Social Responsibility and Information Transparency

Management science, 2020-07, Vol.66 (7), p.3095-3112

2020

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Marketing Models of Service and Relationships

Marketing science (Providence, R.I.), 2006-11, Vol.25 (6), p.560-580

2006

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The Effects of Online User Reviews on Movie Box Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets

Marketing science (Providence, R.I.), 2010-09, Vol.29 (5), p.944-957

2010

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Manufacturer and Retailer Strategies to Impact Store Brand Share: Global Integration, Local Adaptation, and Worldwide Learning

Marketing science (Providence, R.I.), 2014-01, Vol.33 (1), p.6-26

2014

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A Framework for Analyzing Influencer Marketing in Social Networks: Selection and Scheduling of Influencers

Management science, 2022-01, Vol.68 (1), p.75-104

2022

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Quantifying the Long-Term Impact of Negative Word of Mouth on Cash Flows and Stock Prices

Marketing science (Providence, R.I.), 2009-01, Vol.28 (1), p.148-165

Luo, Xueming

2009

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Behavior-Based Advertising

Management science, 2018-05, Vol.64 (5), p.2047-2064

2018

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Creating a Measurable Social Media Marketing Strategy: Increasing the Value and ROI of Intangibles and Tangibles for Hokey Pokey

Marketing science (Providence, R.I.), 2013-03, Vol.32 (2), p.194-212

2013

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Following the Customers: Dynamic Competitive Repositioning

Management science, 2022-02, Vol.68 (2), p.1002-1018

2022

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Social Media Marketing, Quality Signaling, and the Goldilocks Principle

Information systems research, 2022-06, Vol.33 (2), p.540-556

2022

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Myopic Marketing Management: Evidence of the Phenomenon and Its Long-Term Performance Consequences in the SEO Context

Marketing science (Providence, R.I.), 2007-05, Vol.26 (3), p.361-379

2007

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Behavior-Based Pricing in Marketing Channels

Marketing science (Providence, R.I.), 2018-03, Vol.37 (2), p.310-326

Li, Krista J.

2018

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Next Steps for Frontiers in Marketing Science

2022 Marketing Science Service Awards

Personalization in Email Marketing: The Role of Noninformative Advertising Content

Offline Showrooms in Omnichannel Retail: Demand and Operational Benefits

Morphing Banner Advertising

The Effect of Individual Online Reviews on Purchase Likelihood

Frontiers: Supporting Content Marketing with Natural Language Generation

A Viral Branching Model for Predicting the Spread of Electronic Word of Mouth

Firm-Created Word-of-Mouth Communication: Evidence from a Field Test

Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook

Television Advertising and Online Search

Learning About New Technologies Through Social Networks: Experimental Evidence on Nontraditional Stoves in Bangladesh

The Value of Different Customer Satisfaction and Loyalty Metrics in Predicting Business Performance

Bad Greenwashing, Good Greenwashing: Corporate Social Responsibility and Information Transparency

Marketing Models of Service and Relationships

The Effects of Online User Reviews on Movie Box Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets

Manufacturer and Retailer Strategies to Impact Store Brand Share: Global Integration, Local Adaptation, and Worldwide Learning

A Framework for Analyzing Influencer Marketing in Social Networks: Selection and Scheduling of Influencers

Quantifying the Long-Term Impact of Negative Word of Mouth on Cash Flows and Stock Prices

Behavior-Based Advertising

Creating a Measurable Social Media Marketing Strategy: Increasing the Value and ROI of Intangibles and Tangibles for Hokey Pokey

Following the Customers: Dynamic Competitive Repositioning

Social Media Marketing, Quality Signaling, and the Goldilocks Principle

Myopic Marketing Management: Evidence of the Phenomenon and Its Long-Term Performance Consequences in the SEO Context

Behavior-Based Pricing in Marketing Channels

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