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Combining virtual reality and mobile eye tracking to provide a naturalistic experimental environment for shopper research

Journal of business research, 2019-07, Vol.100, p.445-458

2019

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The Promise of Eye-Tracking Methodology in Organizational Research: A Taxonomy, Review, and Future Avenues

Organizational research methods, 2019-04, Vol.22 (2), p.590-617

2019

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Shopping in Virtual Reality Stores: The Influence of Immersion on System Adoption

Journal of management information systems, 2019-07, Vol.36 (3), p.755-788

2019

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How virtual reality affects consumer choice

Journal of business research, 2020-09, Vol.117, p.219-231

2020

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Presentation of celebrities’ private life through visual social media

Journal of business research, 2023-02, Vol.156, p.113524, Article 113524

2023

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Eye-Tracking-Based Classification of Information Search Behavior Using Machine Learning: Evidence from Experiments in Physical Shops and Virtual Reality Shopping Environments

Information systems research, 2020-09, Vol.31 (3), p.675-691

2020

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Beyond livestreaming: The rise of social media gifting and paid memberships − A systematic literature review and future research agenda

Journal of business research, 2024-12, Vol.185, p.114915, Article 114915

2024

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Show me that you are advertising: Visual salience of products attenuates detrimental effects of persuasion knowledge activation in influencer advertising

Computers in human behavior, 2023-11, Vol.148, p.107891, Article 107891

2023

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Beyond the gimmick: How affective responses drive brand attitudes and intentions in augmented reality marketing

Psychology & marketing, 2022-07, Vol.39 (7), p.1285-1301

2022

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Eye Tracking Reveals Processes That Enable Conjoint Choices to Become Increasingly Efficient with Practice

Journal of marketing research, 2016-02, Vol.53 (1), p.1-17

2016

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Do you create your content yourself? Using generative artificial intelligence for social media content creation diminishes perceived brand authenticity

Journal of retailing and consumer services, 2024-07, Vol.79, p.103790, Article 103790

2024

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Surprising adaptivity to set size changes in multi-attribute repeated choice tasks

Journal of business research, 2020-04, Vol.111, p.163-175

2020

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Components of attentional effort for repeated tasks

Journal of behavioral decision making, 2021-01, Vol.34 (1), p.99-115

2021

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A mechanism for aggregating association network data: An application to brand concept maps

Journal of business research, 2017-10, Vol.79, p.90-106

2017

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Measuring Consumer Preferences for Complex Products: A Compositional Approach Based on Paired Comparisons

Journal of marketing research, 2010-08, Vol.47 (4), p.685-698

2010

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Eye-Tracking Information Processing in Choice-Based Conjoint Analysis

International journal of market research, 2010-09, Vol.52 (5), p.593-612

2010

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Time to pay attention to attention: using attention-based process traces to better understand consumer decision-making

Marketing letters, 2020-12, Vol.31 (4), p.381-392

2020

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WITH A LITTLE HELP FROM MY CUSTOMERS: THE INFLUENCE OF CUSTOMER EMPOWERMENT ON CONSUMERS’ PERCEPTIONS OF WELL-ESTABLISHED BRANDS

International journal of innovation management, 2017-08, Vol.21 (6), p.1750048

2017

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Not worth the extra cost? Diluting the differentiation ability of highly rated products by altering the meaning of rating scale levels

Journal of consumer behaviour, 2013-05, Vol.12 (3), p.223-231

2013

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On the Influence of Context-Based Complexity on Information Search Patterns: An Individual Perspective

Journal of neuroscience, psychology, and economics, 2014-06, Vol.7 (2), p.103-124

2014

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An Adaptive Algorithm for Pairwise Comparison-based Preference Measurement

Journal of multi-criteria decision analysis, 2010-09, Vol.17 (5-6), p.167-177

2010

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The Long Arm of the Job: A Study of Work and Leisure

Industrial relations (Berkeley), 1971-10, Vol.10 (3), p.239-260

MEISSNER, MARTIN

1971

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AHP versus ACA - An Empirical Comparison

Data Analysis, Machine Learning and Applications, 2008, p.447-454

2008

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Mainstreaming youth policy in Zimbabwe - what role for rural youth?

Cogent social sciences, 2021-01, Vol.7 (1)

2021

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Implementation of free-draft text messaging to enhance care retention and satisfaction for persons living with HIV infection

AIDS care, 2024-04, Vol.36 (4), p.452-462

2024

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Combining virtual reality and mobile eye tracking to provide a naturalistic experimental environment for shopper research

The Promise of Eye-Tracking Methodology in Organizational Research: A Taxonomy, Review, and Future Avenues

Shopping in Virtual Reality Stores: The Influence of Immersion on System Adoption

How virtual reality affects consumer choice

Presentation of celebrities’ private life through visual social media

Eye-Tracking-Based Classification of Information Search Behavior Using Machine Learning: Evidence from Experiments in Physical Shops and Virtual Reality Shopping Environments

Beyond livestreaming: The rise of social media gifting and paid memberships − A systematic literature review and future research agenda

Show me that you are advertising: Visual salience of products attenuates detrimental effects of persuasion knowledge activation in influencer advertising

Beyond the gimmick: How affective responses drive brand attitudes and intentions in augmented reality marketing

Eye Tracking Reveals Processes That Enable Conjoint Choices to Become Increasingly Efficient with Practice

Do you create your content yourself? Using generative artificial intelligence for social media content creation diminishes perceived brand authenticity

Surprising adaptivity to set size changes in multi-attribute repeated choice tasks

Components of attentional effort for repeated tasks

A mechanism for aggregating association network data: An application to brand concept maps

Measuring Consumer Preferences for Complex Products: A Compositional Approach Based on Paired Comparisons

Eye-Tracking Information Processing in Choice-Based Conjoint Analysis

Time to pay attention to attention: using attention-based process traces to better understand consumer decision-making

WITH A LITTLE HELP FROM MY CUSTOMERS: THE INFLUENCE OF CUSTOMER EMPOWERMENT ON CONSUMERS’ PERCEPTIONS OF WELL-ESTABLISHED BRANDS

Not worth the extra cost? Diluting the differentiation ability of highly rated products by altering the meaning of rating scale levels

On the Influence of Context-Based Complexity on Information Search Patterns: An Individual Perspective

An Adaptive Algorithm for Pairwise Comparison-based Preference Measurement

The Long Arm of the Job: A Study of Work and Leisure

AHP versus ACA - An Empirical Comparison

Mainstreaming youth policy in Zimbabwe - what role for rural youth?

Implementation of free-draft text messaging to enhance care retention and satisfaction for persons living with HIV infection

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