UB Paderborn / Katalog / Suche / in CDI

1 – 25 von 663

Sortiert nach

Combining virtual reality and mobile eye tracking to provide a naturalistic experimental environment for shopper research

Journal of business research, 2019-07, Vol.100, p.445-458

2019

Volltextzugriff (PDF)

The Promise of Eye-Tracking Methodology in Organizational Research: A Taxonomy, Review, and Future Avenues

Organizational research methods, 2019-04, Vol.22 (2), p.590-617

2019

Volltextzugriff (PDF)

Shopping in Virtual Reality Stores: The Influence of Immersion on System Adoption

Journal of management information systems, 2019-07, Vol.36 (3), p.755-788

2019

Volltextzugriff (PDF)

How virtual reality affects consumer choice

Journal of business research, 2020-09, Vol.117, p.219-231

2020

Volltextzugriff (PDF)

Presentation of celebrities’ private life through visual social media

Journal of business research, 2023-02, Vol.156, p.113524, Article 113524

2023

Volltextzugriff (PDF)

Show me that you are advertising: Visual salience of products attenuates detrimental effects of persuasion knowledge activation in influencer advertising

Computers in human behavior, 2023-11, Vol.148, p.107891, Article 107891

2023

Volltextzugriff (PDF)

Eye-Tracking-Based Classification of Information Search Behavior Using Machine Learning: Evidence from Experiments in Physical Shops and Virtual Reality Shopping Environments

Information systems research, 2020-09, Vol.31 (3), p.675-691

2020

Volltextzugriff (PDF)

Beyond the gimmick: How affective responses drive brand attitudes and intentions in augmented reality marketing

Psychology & marketing, 2022-07, Vol.39 (7), p.1285-1301

2022

Volltextzugriff (PDF)

Eye Tracking Reveals Processes That Enable Conjoint Choices to Become Increasingly Efficient with Practice

Journal of marketing research, 2016-02, Vol.53 (1), p.1-17

2016

Volltextzugriff (PDF)

Surprising adaptivity to set size changes in multi-attribute repeated choice tasks

Journal of business research, 2020-04, Vol.111, p.163-175

2020

Volltextzugriff (PDF)

Do you create your content yourself? Using generative artificial intelligence for social media content creation diminishes perceived brand authenticity

Journal of retailing and consumer services, 2024-07, Vol.79, p.103790, Article 103790

2024

Volltextzugriff (PDF)

Components of attentional effort for repeated tasks

Journal of behavioral decision making, 2021-01, Vol.34 (1), p.99-115

2021

Volltextzugriff (PDF)

A mechanism for aggregating association network data: An application to brand concept maps

Journal of business research, 2017-10, Vol.79, p.90-106

2017

Volltextzugriff (PDF)

Measuring Consumer Preferences for Complex Products: A Compositional Approach Based on Paired Comparisons

Journal of marketing research, 2010-08, Vol.47 (4), p.685-698

2010

Volltextzugriff (PDF)

Eye-Tracking Information Processing in Choice-Based Conjoint Analysis

International journal of market research, 2010-09, Vol.52 (5), p.593-612

2010

Volltextzugriff (PDF)

Time to pay attention to attention: using attention-based process traces to better understand consumer decision-making

Marketing letters, 2020-12, Vol.31 (4), p.381-392

2020

Volltextzugriff (PDF)

WITH A LITTLE HELP FROM MY CUSTOMERS: THE INFLUENCE OF CUSTOMER EMPOWERMENT ON CONSUMERS’ PERCEPTIONS OF WELL-ESTABLISHED BRANDS

International journal of innovation management, 2017-08, Vol.21 (6), p.1750048

2017

Volltextzugriff (PDF)

Beyond livestreaming: The rise of social media gifting and paid memberships − A systematic literature review and future research agenda

Journal of business research, 2024-12, Vol.185, Article 114915

2024

Volltextzugriff (PDF)

Adapting Human-Computer-Interaction of Attentive Smart Glasses to the Trade-Off Conflict in Purchase Decisions: An Experiment in a Virtual Supermarket

Augmented Cognition. Neurocognition and Machine Learning, p.219-235

Volltextzugriff (PDF)

Not worth the extra cost? Diluting the differentiation ability of highly rated products by altering the meaning of rating scale levels

Journal of consumer behaviour, 2013-05, Vol.12 (3), p.223-231

2013

Volltextzugriff (PDF)

A User's Guide to the Galaxy of Conjoint Analysis and Compositional Preference Measurement

Marketing (Munich), 2018-05, Vol.40 (2), p.3-25

2018

Volltextzugriff (PDF)

On the Influence of Context-Based Complexity on Information Search Patterns: An Individual Perspective

Journal of neuroscience, psychology, and economics, 2014-06, Vol.7 (2), p.103-124

2014

Volltextzugriff (PDF)

A User’s Guide to the Galaxy of Conjoint Analysis and Compositional Preference Measurement

Marketing (Munich), 2018-01, Vol.40 (2), p.3-25

2018

Volltextzugriff (PDF)

The Benefits of Computer-Based Brand Concept Mapping

Schmalenbach business review, 2015-10, Vol.67 (4), p.430-453

2015

Volltextzugriff (PDF)

Normal metal tunnel junction-based superconducting quantum interference proximity transistor

Applied physics letters, 2015-09, Vol.107 (11)

2015

Volltextzugriff (PDF)

1 – 25 von 663

Suche als RSS-Feed

Aktive Filter

Zeitschrift / SerieNeuro-Oncology

ThemaExperiment

Suchergebnisse filtern

Filter anzeigen

Nur zeigen

Geprüft (Peer-Review)
(486)
Mit Volltextzugriff
(589)

Publikationsform

4 weitere anzeigen...

Weniger anzeigen...

Sprache

Erscheinungsjahr

n.n

Thema

15 weitere anzeigen...

Weniger anzeigen...

Zeitschrift / Serie

Blood
(23)
Physical Review Letters
(10)
Journal Der Deutschen Dermatologischen Gesellschaft
(9)
Circulation
(6)
Clinical Chemistry
(6)
Journal Of Business Research
(6)
Marketing
(6)
Physics Letters. B
(5)
Haematologica
(4)
Hemasphere
(4)

5 weitere anzeigen...

Weniger anzeigen...

Neu hinzugefügt

Menü

Weitere Dienste

Einstellungen

Combining virtual reality and mobile eye tracking to provide a naturalistic experimental environment for shopper research

The Promise of Eye-Tracking Methodology in Organizational Research: A Taxonomy, Review, and Future Avenues

Shopping in Virtual Reality Stores: The Influence of Immersion on System Adoption

How virtual reality affects consumer choice

Presentation of celebrities’ private life through visual social media

Show me that you are advertising: Visual salience of products attenuates detrimental effects of persuasion knowledge activation in influencer advertising

Eye-Tracking-Based Classification of Information Search Behavior Using Machine Learning: Evidence from Experiments in Physical Shops and Virtual Reality Shopping Environments

Beyond the gimmick: How affective responses drive brand attitudes and intentions in augmented reality marketing

Eye Tracking Reveals Processes That Enable Conjoint Choices to Become Increasingly Efficient with Practice

Surprising adaptivity to set size changes in multi-attribute repeated choice tasks

Do you create your content yourself? Using generative artificial intelligence for social media content creation diminishes perceived brand authenticity

Components of attentional effort for repeated tasks

A mechanism for aggregating association network data: An application to brand concept maps

Measuring Consumer Preferences for Complex Products: A Compositional Approach Based on Paired Comparisons

Eye-Tracking Information Processing in Choice-Based Conjoint Analysis

Time to pay attention to attention: using attention-based process traces to better understand consumer decision-making

WITH A LITTLE HELP FROM MY CUSTOMERS: THE INFLUENCE OF CUSTOMER EMPOWERMENT ON CONSUMERS’ PERCEPTIONS OF WELL-ESTABLISHED BRANDS

Beyond livestreaming: The rise of social media gifting and paid memberships − A systematic literature review and future research agenda

Adapting Human-Computer-Interaction of Attentive Smart Glasses to the Trade-Off Conflict in Purchase Decisions: An Experiment in a Virtual Supermarket

Not worth the extra cost? Diluting the differentiation ability of highly rated products by altering the meaning of rating scale levels

A User's Guide to the Galaxy of Conjoint Analysis and Compositional Preference Measurement

On the Influence of Context-Based Complexity on Information Search Patterns: An Individual Perspective

A User’s Guide to the Galaxy of Conjoint Analysis and Compositional Preference Measurement

The Benefits of Computer-Based Brand Concept Mapping

Normal metal tunnel junction-based superconducting quantum interference proximity transistor

Aktive Filter

Suchergebnisse filtern