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Doing Well by Doing Good: The Benevolent Halo of Corporate Social Responsibility

The Journal of consumer research, 2015-04, Vol.41 (6), p.1412-1425

2015

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Supply chain disruption propagation: A study of South African fast-moving consumer goods food and beverage manufacturers

Acta commercii, 2022, Vol.22 (1), p.1-12

2022

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Reinventing Marketing to Manage the Environmental Imperative

Journal of marketing, 2011-07, Vol.75 (4), p.132-135

Kotler, Philip

2011

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Willingness to Pay for Cause-Related Marketing: The Impact of Donation Amount and Moderating Effects

Journal of marketing research, 2012-12, Vol.49 (6), p.910-927

2012

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Choice of Cause in Cause-Related Marketing

Journal of marketing, 2012-07, Vol.76 (4), p.126-139

2012

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Impact of Emerging Markets on Marketing: Rethinking Existing Perspectives and Practices

Journal of marketing, 2011-07, Vol.75 (4), p.166-182

Sheth, Jagdish N.

2011

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When Going Green Backfires: How Firm Intentions Shape the Evaluation of Socially Beneficial Product Enhancements

The Journal of consumer research, 2014-10, Vol.41 (3), p.823-839

2014

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Hybrid Offerings: How Manufacturing Firms Combine Goods and Services Successfully

Journal of marketing, 2011-11, Vol.75 (6), p.5-23

2011

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Untangling Dynamic and Operational Capabilities: Strategy for the (N)ever-Changing World

Strategic management journal, 2011-11, Vol.32 (11), p.1243-1250

2011

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What drives corporate social performance? The role of nation-level institutions

Journal of international business studies, 2012-12, Vol.43 (9), p.834-864

2012

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The Psychological Effects of Empowerment Strategies on Consumers' Product Demand

Journal of marketing, 2010-01, Vol.74 (1), p.65-79

2010

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The Innovation Effect of User Design: Exploring Consumers' Innovation Perceptions of Firms Selling Products Designed by Users

Journal of marketing, 2012-09, Vol.76 (5), p.18-32

2012

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The Underdog Effect: The Marketing of Disadvantage and Determination through Brand Biography

The Journal of consumer research, 2011-02, Vol.37 (5), p.775-790

2011

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Customer Engagement: Exploring Customer Relationships Beyond Purchase

Journal of marketing theory and practice, 2012-04, Vol.20 (2), p.122-146

2012

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Ethnographic Stories for Market Learning

Journal of marketing, 2013-07, Vol.77 (4), p.1-16

2013

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Trying to become a different type of company: dynamic capability at Smith Corona

Strategic management journal, 2011-01, Vol.32 (1), p.1-31

Danneels, Erwin

2011

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CHOICE, CHANCE, AND UNINTENDED CONSEQUENCES IN STRATEGIC CHANGE: A PROCESS UNDERSTANDING OF THE RISE AND FALL OF NORTHCO AUTOMOTIVE

Academy of Management journal, 2013-02, Vol.56 (1), p.208-230

2013

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Corporate Social Responsibility, Customer Satisfaction, and Market Value

Journal of marketing, 2006-10, Vol.70 (4), p.1-18

2006

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Brands and Branding: Research Findings and Future Priorities

Marketing science (Providence, R.I.), 2006-11, Vol.25 (6), p.740-759

2006

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Firm performance: the interactions of corporate social performance with innovation and industry differentiation

Strategic management journal, 2008-07, Vol.29 (7), p.781-789

2008

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What Drives a Firm's Choice of Product Recall Remedy? The Impact of Remedy Cost, Product Hazard, and the CEO

Journal of marketing, 2016-05, Vol.80 (3), p.79-95

2016

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Is doing good good for you? how corporate charitable contributions enhance revenue growth

Strategic management journal, 2010-02, Vol.31 (2), p.182-200

2010

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Demonstrating the Value of Marketing

Journal of marketing, 2016-11, Vol.80 (6), p.173-190

2016

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Does it pay to be different? An analysis of the relationship between corporate social and financial performance

Strategic management journal, 2008-12, Vol.29 (12), p.1325-1343

2008

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Corporate Associations and Consumer Product Responses: The Moderating Role of Corporate Brand Dominance

Journal of marketing, 2005-07, Vol.69 (3), p.35-48

2005

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Doing Well by Doing Good: The Benevolent Halo of Corporate Social Responsibility

Supply chain disruption propagation: A study of South African fast-moving consumer goods food and beverage manufacturers

Reinventing Marketing to Manage the Environmental Imperative

Willingness to Pay for Cause-Related Marketing: The Impact of Donation Amount and Moderating Effects

Choice of Cause in Cause-Related Marketing

Impact of Emerging Markets on Marketing: Rethinking Existing Perspectives and Practices

When Going Green Backfires: How Firm Intentions Shape the Evaluation of Socially Beneficial Product Enhancements

Hybrid Offerings: How Manufacturing Firms Combine Goods and Services Successfully

Untangling Dynamic and Operational Capabilities: Strategy for the (N)ever-Changing World

What drives corporate social performance? The role of nation-level institutions

The Psychological Effects of Empowerment Strategies on Consumers' Product Demand

The Innovation Effect of User Design: Exploring Consumers' Innovation Perceptions of Firms Selling Products Designed by Users

The Underdog Effect: The Marketing of Disadvantage and Determination through Brand Biography

Customer Engagement: Exploring Customer Relationships Beyond Purchase

Ethnographic Stories for Market Learning

Trying to become a different type of company: dynamic capability at Smith Corona

CHOICE, CHANCE, AND UNINTENDED CONSEQUENCES IN STRATEGIC CHANGE: A PROCESS UNDERSTANDING OF THE RISE AND FALL OF NORTHCO AUTOMOTIVE

Corporate Social Responsibility, Customer Satisfaction, and Market Value

Brands and Branding: Research Findings and Future Priorities

Firm performance: the interactions of corporate social performance with innovation and industry differentiation

What Drives a Firm's Choice of Product Recall Remedy? The Impact of Remedy Cost, Product Hazard, and the CEO

Is doing good good for you? how corporate charitable contributions enhance revenue growth

Demonstrating the Value of Marketing

Does it pay to be different? An analysis of the relationship between corporate social and financial performance

Corporate Associations and Consumer Product Responses: The Moderating Role of Corporate Brand Dominance

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