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Factors affecting YouTube influencer marketing credibility: a heuristic-systematic model

Journal of media business studies, 2018-07, Vol.15 (3), p.188-213

2018

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Decoding influencer marketing from a community perspective: typologies and marketing management implications

Asia Pacific journal of marketing and logistics, 2023-11, Vol.35 (8), p.1839-1856

2023

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Exploring the dimensions of media brand trust: a contemporary integrative approach

Journal of media business studies, 2023-01, Vol.20 (1), p.109-135

2023

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Handbook of Media Branding

1st ed. 2015 edition., 2015

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Smart Sports Fans: Factors Influencing Sport Consumption on Smartphones

Sport marketing quarterly, 2019-12, Vol.28 (4), p.181-194

2019

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Fantasy Sport Usage and Multiplatform Sport Media Consumption Behaviors

Sport marketing quarterly, 2020-09, Vol.29 (3), p.204-214

2020

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Diversification Strategy of Global Media Conglomerates: Examining Its Patterns and Determinants

Journal of media economics, 2003-01, Vol.16 (4), p.213-233

2003

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An Examination of the Host Country Factors Affecting the Export of U.S. Video Media Goods

Journal of media economics, 2008-07, Vol.21 (3), p.191-216

2008

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Repeat Consumption of Media Goods: Examining Factors Affecting Repeat Theatrical Viewing of Movies

Journal of media economics, 2016-10, Vol.29 (4), p.167-180

2016

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Impacts of Media Conglomerates' Dual Diversification on Financial Performance

Journal of media economics, 2005-07, Vol.18 (3), p.183-202

2005

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Response to "Diversification Strategy of Global Media Conglomerates: A Comment"

Journal of media economics, 2005-04, Vol.18 (2), p.105-107

Chan-Olmsted, Sylvia M.

2005

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Mergers, Acquisitions, and Convergence: The Strategic Alliances of Broadcasting, Cable Television, and Telephone Services

Journal of media economics, 1998-01, Vol.11 (3), p.33-46

Chan-Olmsted, Sylvia M.

1998

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Theorizing the Strategic Architecture of a Broadband Television Industry

Journal of media economics, 2003-01, Vol.16 (1), p.3-21

2003

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Self-Dealing or Market Transaction?: An Exploratory Study of Vertical Integration in the U.S. Television Syndication Market

Journal of media economics, 2006-01, Vol.19 (2), p.99-118

2006

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Content marketing strategy of branded YouTube channels

Journal of media business studies, 2020-10, Vol.17 (3-4), p.294-316

2020

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The development of video streaming industry in Egypt: examining its market environment and business model

Journal of media business studies, 2021-10, Vol.18 (4), p.285-303

2021

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Strategic Competition in the Multichannel Video Programming Market: An Intraindustry Strategic Group Study of Cable Programming Networks

Journal of media economics, 2002-01, Vol.15 (3), p.153-174

2002

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In smartness we trust: consumer experience, smart device personalization and privacy balance

The Journal of consumer marketing, 2024-09, Vol.41 (6), p.597-609

2024

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Theorizing Multichannel Media Economics: An Exploration of a Group--Industry Strategic Competition Model

Journal of media economics, 1997-01, Vol.10 (1), p.39-49

Chan-Olmsted, Sylvia M.

1997

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Market Competition for Cable Television: Reexamining Its Horizontal Mergers and Industry Concentration

Journal of media economics, 1996-01, Vol.9 (2), p.25-41

Chan-Olmsted, Sylvia M.

1996

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Strategic Bundling of Telecommunications Services: Triple-Play Strategies in The Cable TV and Telephone Industries

Journal of media business studies, 2011-06, Vol.8 (2), p.63-81

2011

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Video Strategy of Transnational Media Corporations: A Resource-Based Examination of Global Alliances and Patterns

Journal of media business studies, 2007-06, Vol.4 (2), p.1-25

2007

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Perceived Effectiveness and Business Structure among Advertising Agencies: A Case Study of Mobile Advertising in South Korea

Journal of media business studies, 2010-06, Vol.7 (2), p.1-20

2010

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Multiplatform: A Consumption Perspective

Handbook of Media Management and Economics, 2018, p.317-332

2, 2018

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Factors affecting YouTube influencer marketing credibility: a heuristic-systematic model

Decoding influencer marketing from a community perspective: typologies and marketing management implications

Exploring the dimensions of media brand trust: a contemporary integrative approach

Handbook of Media Branding

Smart Sports Fans: Factors Influencing Sport Consumption on Smartphones

Fantasy Sport Usage and Multiplatform Sport Media Consumption Behaviors

Diversification Strategy of Global Media Conglomerates: Examining Its Patterns and Determinants

An Examination of the Host Country Factors Affecting the Export of U.S. Video Media Goods

Repeat Consumption of Media Goods: Examining Factors Affecting Repeat Theatrical Viewing of Movies

Impacts of Media Conglomerates' Dual Diversification on Financial Performance

Response to "Diversification Strategy of Global Media Conglomerates: A Comment"

Mergers, Acquisitions, and Convergence: The Strategic Alliances of Broadcasting, Cable Television, and Telephone Services

Theorizing the Strategic Architecture of a Broadband Television Industry

Self-Dealing or Market Transaction?: An Exploratory Study of Vertical Integration in the U.S. Television Syndication Market

Content marketing strategy of branded YouTube channels

The development of video streaming industry in Egypt: examining its market environment and business model

Strategic Competition in the Multichannel Video Programming Market: An Intraindustry Strategic Group Study of Cable Programming Networks

In smartness we trust: consumer experience, smart device personalization and privacy balance

Theorizing Multichannel Media Economics: An Exploration of a Group--Industry Strategic Competition Model

Market Competition for Cable Television: Reexamining Its Horizontal Mergers and Industry Concentration

Strategic Bundling of Telecommunications Services: Triple-Play Strategies in The Cable TV and Telephone Industries

Video Strategy of Transnational Media Corporations: A Resource-Based Examination of Global Alliances and Patterns

Perceived Effectiveness and Business Structure among Advertising Agencies: A Case Study of Mobile Advertising in South Korea

Multiplatform: A Consumption Perspective

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