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Factors affecting YouTube influencer marketing credibility: a heuristic-systematic model

Journal of media business studies, 2018-07, Vol.15 (3), p.188-213

2018

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A Review of Artificial Intelligence Adoptions in the Media Industry

International journal on media management (Saint Gall, Switzerland), 2019-10, Vol.21 (3-4), p.193-215

Chan-Olmsted, Sylvia M.

2019

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Decoding influencer marketing from a community perspective: typologies and marketing management implications

Asia Pacific journal of marketing and logistics, 2023-11, Vol.35 (8), p.1839-1856

2023

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Misinformation on Instagram: The Impact of Trusted Endorsements on Message Credibility

Social media + society, 2020-04, Vol.6 (2), p.205630512093510

2020

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Predictors of Social Television Viewing: How Perceived Program, Media, and Audience Characteristics Affect Social Engagement With Television Programming

Journal of broadcasting & electronic media, 2015-04, Vol.59 (2), p.240-258

2015

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Exploring the dimensions of media brand trust: a contemporary integrative approach

Journal of media business studies, 2023-01, Vol.20 (1), p.109-135

2023

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Factors affecting e-book reader awareness, interest, and intention to use

New media & society, 2012-03, Vol.14 (2), p.204-224

2012

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The New Digital Media Value Network: Proposing an Interactive Model of Digital Media Value Activities

La Revista Icono 14, 2016-01, Vol.14 (2)

2016

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The Emerging Mobile Media Market: Exploring the Potential of Tablets for Media Content Consumption

Palabra-Clave, 2014-12, Vol.17 (4), p.1213-1240

2014

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Perceptions and practices of media engagement: A global perspective

International journal on media management (Saint Gall, Switzerland), 2018-01, Vol.20 (1), p.1-24

2018

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Media Branding in a Changing World: Challenges and Opportunities 2.0

International journal on media management (Saint Gall, Switzerland), 2011-01, Vol.13 (1), p.3-19

Chan-Olmsted, Sylvia

2011

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Toward an integrated model of software piracy determinants: A cross-national longitudinal study

Telematics and informatics, 2017-11, Vol.34 (7), p.1113-1124

2017

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Diversification Strategy of Global Media Conglomerates: Examining Its Patterns and Determinants

Journal of media economics, 2003-01, Vol.16 (4), p.213-233

2003

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Branded product information search on the Web: The role of brand trust and credibility of online information sources

Journal of marketing communications, 2011-12, Vol.17 (5), p.355-374

2011

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An Examination of the Host Country Factors Affecting the Export of U.S. Video Media Goods

Journal of media economics, 2008-07, Vol.21 (3), p.191-216

2008

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Understanding podcast users: Consumption motives and behaviors

New media & society, 2022-03, Vol.24 (3), p.684-704

2022

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Repeat Consumption of Media Goods: Examining Factors Affecting Repeat Theatrical Viewing of Movies

Journal of media economics, 2016-10, Vol.29 (4), p.167-180

2016

Volltextzugriff (PDF)

Audience knowledge, perceptions and factors affecting the adoption intent of terrestrial digital television

New media & society, 2006-10, Vol.8 (5), p.773-800

2006

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Impacts of Media Conglomerates' Dual Diversification on Financial Performance

Journal of media economics, 2005-07, Vol.18 (3), p.183-202

2005

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Success Factors of Cable Network Brand Extension: Focusing on the Parent Network, Composition, Fit, Consumer Characteristics, and Viewing Habits

Journal of broadcasting & electronic media, 2010-11, Vol.54 (4), p.641-656

2010

Volltextzugriff (PDF)

Response to "Diversification Strategy of Global Media Conglomerates: A Comment"

Journal of media economics, 2005-04, Vol.18 (2), p.105-107

Chan-Olmsted, Sylvia M.

2005

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Competitive advantage of broadband Internet: a comparative study between South Korea and the United States

Telecommunications policy, 2004-10, Vol.28 (9), p.649-677

2004

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Mergers, Acquisitions, and Convergence: The Strategic Alliances of Broadcasting, Cable Television, and Telephone Services

Journal of media economics, 1998-01, Vol.11 (3), p.33-46

Chan-Olmsted, Sylvia M.

1998

Volltextzugriff (PDF)

Theorizing the Strategic Architecture of a Broadband Television Industry

Journal of media economics, 2003-01, Vol.16 (1), p.3-21

2003

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Self-Dealing or Market Transaction?: An Exploratory Study of Vertical Integration in the U.S. Television Syndication Market

Journal of media economics, 2006-01, Vol.19 (2), p.99-118

2006

Volltextzugriff (PDF)

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Factors affecting YouTube influencer marketing credibility: a heuristic-systematic model

A Review of Artificial Intelligence Adoptions in the Media Industry

Decoding influencer marketing from a community perspective: typologies and marketing management implications

Misinformation on Instagram: The Impact of Trusted Endorsements on Message Credibility

Predictors of Social Television Viewing: How Perceived Program, Media, and Audience Characteristics Affect Social Engagement With Television Programming

Exploring the dimensions of media brand trust: a contemporary integrative approach

Factors affecting e-book reader awareness, interest, and intention to use

The New Digital Media Value Network: Proposing an Interactive Model of Digital Media Value Activities

The Emerging Mobile Media Market: Exploring the Potential of Tablets for Media Content Consumption

Perceptions and practices of media engagement: A global perspective

Media Branding in a Changing World: Challenges and Opportunities 2.0

Toward an integrated model of software piracy determinants: A cross-national longitudinal study

Diversification Strategy of Global Media Conglomerates: Examining Its Patterns and Determinants

Branded product information search on the Web: The role of brand trust and credibility of online information sources

An Examination of the Host Country Factors Affecting the Export of U.S. Video Media Goods

Understanding podcast users: Consumption motives and behaviors

Repeat Consumption of Media Goods: Examining Factors Affecting Repeat Theatrical Viewing of Movies

Audience knowledge, perceptions and factors affecting the adoption intent of terrestrial digital television

Impacts of Media Conglomerates' Dual Diversification on Financial Performance

Success Factors of Cable Network Brand Extension: Focusing on the Parent Network, Composition, Fit, Consumer Characteristics, and Viewing Habits

Response to "Diversification Strategy of Global Media Conglomerates: A Comment"

Competitive advantage of broadband Internet: a comparative study between South Korea and the United States

Mergers, Acquisitions, and Convergence: The Strategic Alliances of Broadcasting, Cable Television, and Telephone Services

Theorizing the Strategic Architecture of a Broadband Television Industry

Self-Dealing or Market Transaction?: An Exploratory Study of Vertical Integration in the U.S. Television Syndication Market

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