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Handbook of Media Branding

1st ed. 2015 edition., 2015

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The New Digital Media Value Network: Proposing an Interactive Model of Digital Media Value Activities

La Revista Icono 14, 2016-01, Vol.14 (2)

2016

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Emotional Engagement in a New Marketing Communication Environment

The Handbook of Communication Engagement, 2018, p.421-437

2018

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Branding: Media brands and brands as media

Management and Economics of Communication, 2020, Vol.30, p.311-332

2020

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Measuring usage concentration of smartphone applications: Selective repertoire in a marketplace of choices

Mobile media & communication, 2014-09, Vol.2 (3), p.352-368

2014

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Cultural-aware Machine Learning based Analysis of COVID-19 Vaccine Hesitancy

ICC 2023 - IEEE International Conference on Communications, 2023, p.2864-2869

2023

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Substitutability and complementarity of broadcast radio and music streaming services: The millennial perspective

Mobile media & communication, 2020-05, Vol.8 (2), p.209-228

2020

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The New Digital Media Value Network: Proposing an Interactive Model of Digital Media Value Activities

La Revista Icono 14, 2016-07, Vol.14 (2), p.46

2016

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Einblicke in den US-amerikanischen Medienmarkt

MedienWirtschaft, 2014, Vol.11 (4), p.8-11

Chan-Olmsted, Sylvia

2014

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What Is So Special About Media Branding? Peculiarities and Commonalities of a Growing Research Area

Handbook of Media Branding, 2015, p.1-8

2015

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Handbook of Media Management and Economics

Second edition., 2018

Volltextzugriff (PDF)

Management and Economics of Communication

1st edition., 2020

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The Development of Cable Television in East Asian Countries: A Comparative Analysis of Determinants

Gazette (Leiden, Netherlands), 2005-06, Vol.67 (3), p.211-237

2005

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Social Networks and Media Brands: Exploring the Effect of Media Brands’ Perceived Social Network Usage on Audience Relationship

Handbook of Social Media Management, p.737-749

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Relative Constancy of Advertising Spending: A Cross-National Examination of Advertising Expenditures and Their Determinants

Gazette (Leiden, Netherlands), 2005-08, Vol.67 (4), p.339-357

2005

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Making Media: Production, Practices, and Professions

1, 2019

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Radio Content on the World Wide Web: Comparing Streaming Radio Stations in the United States

Journal of radio studies, 2004-05, Vol.11 (1), p.6-25

2004

Volltextzugriff (PDF)

Native Advertising, or How to Stretch Editorial to Sponsored Content Within a Transmedia Branding Era

Handbook of Media Branding, p.169-185

Volltextzugriff (PDF)

Media Brand Cultures: Researching and Theorizing How Consumers Engage in the Social Construction of Media Brands

Handbook of Media Branding, p.217-229

Volltextzugriff (PDF)

Media Branding 3.0: From Media Brands to Branded Entertainment and Information

Handbook of Media Branding, p.11-32

Volltextzugriff (PDF)

Influencer marketing dynamics: The roles of social engagement, trust, and influence

The Dynamics of Influencer Marketing, 2023, Vol.1, p.99-122

1, 2023

Volltextzugriff (PDF)

The Impact of Cable Television on Political Campaigns in Taiwan

Gazette (Leiden, Netherlands), 1999-12, Vol.61 (6), p.491-509

1999

Volltextzugriff (PDF)

20 Years of Research on Media Brands and Media Branding

Handbook of Media Branding, p.33-49

Volltextzugriff (PDF)

Market Driven Media Brands: Supporting or Faking High Journalistic Quality?

Handbook of Media Branding, p.355-371

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Brands in International and Multi-Platform Expansion Strategies: Economic and Management Issues

Handbook of Media Branding, p.53-64

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Advertising
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Brand Equity
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Branding
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Management
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Handbook of Media Branding

The New Digital Media Value Network: Proposing an Interactive Model of Digital Media Value Activities

Emotional Engagement in a New Marketing Communication Environment

Branding: Media brands and brands as media

Measuring usage concentration of smartphone applications: Selective repertoire in a marketplace of choices

Cultural-aware Machine Learning based Analysis of COVID-19 Vaccine Hesitancy

Substitutability and complementarity of broadcast radio and music streaming services: The millennial perspective

The New Digital Media Value Network: Proposing an Interactive Model of Digital Media Value Activities

Einblicke in den US-amerikanischen Medienmarkt

What Is So Special About Media Branding? Peculiarities and Commonalities of a Growing Research Area

Handbook of Media Management and Economics

Management and Economics of Communication

The Development of Cable Television in East Asian Countries: A Comparative Analysis of Determinants

Social Networks and Media Brands: Exploring the Effect of Media Brands’ Perceived Social Network Usage on Audience Relationship

Relative Constancy of Advertising Spending: A Cross-National Examination of Advertising Expenditures and Their Determinants

Making Media: Production, Practices, and Professions

Radio Content on the World Wide Web: Comparing Streaming Radio Stations in the United States

Native Advertising, or How to Stretch Editorial to Sponsored Content Within a Transmedia Branding Era

Media Brand Cultures: Researching and Theorizing How Consumers Engage in the Social Construction of Media Brands

Media Branding 3.0: From Media Brands to Branded Entertainment and Information

Influencer marketing dynamics: The roles of social engagement, trust, and influence

The Impact of Cable Television on Political Campaigns in Taiwan

20 Years of Research on Media Brands and Media Branding

Market Driven Media Brands: Supporting or Faking High Journalistic Quality?

Brands in International and Multi-Platform Expansion Strategies: Economic and Management Issues

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