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Intercultural Marketing: Theory and Practice

Beveridge, Ivana

1st edition, 2021

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Digital marketing methods: Iraqi architectural firms as a case study

AIP Conference Proceedings, 2023, Vol.2977 (1)

2023

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The increasing level of significance of social issues, CSR, and customer perceived value in marketing strategies

AIP Conference Proceedings, 2023, Vol.2587 (1)

2023

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The impact of social media influencers on travel decisions: the role of trust in consumer decision journey

Current issues in tourism, 2022-03, Vol.25 (5), p.823-843

2022

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Does digital content marketing affect tourism consumer behavior? An extension of technology acceptance model

Journal of consumer behaviour, 2021-01, Vol.20 (1), p.61-75

2021

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Direct marketing campaigns in retail banking with the use of deep learning and random forests

Expert systems with applications, 2019-11, Vol.134, p.28-35

2019

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Whatever the customer wants, the customer gets? Exploring the gap between consumer preferences and default electricity products in Germany

Energy policy, 2013-02, Vol.53, p.311-322

2013

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A method to detect influencers in social networks based on the combination of amplification factors and content creation

PloS one, 2022-10, Vol.17 (10), p.e0274596-e0274596

2022

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Creating a Measurable Social Media Marketing Strategy: Increasing the Value and ROI of Intangibles and Tangibles for Hokey Pokey

Marketing science (Providence, R.I.), 2013-03, Vol.32 (2), p.194-212

2013

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Marketing mix Framework as a Tool to Enhance Women’s Business Viability in Limpopo-South Africa

International review of management and marketing, 2024, Vol.14 (1), p.11-19

2024

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Assessing the impact of digital inbound marketing on 2-wheeler buying behaviour in digitally enabled India after the COVID-19 pandemic

AIP Conference Proceedings, 2023, Vol.2954 (1)

2023

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Marketing and Consumption in Modern Japan

Usui, Kazuo

1, 2014

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Information technology and marketing: an important partnership for decades

Industrial management + data systems, 2021-02, Vol.121 (1), p.123-157

2021

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The need for marketing automation: A review

AIP Conference Proceedings, 2023, Vol.2914 (1)

2023

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Investigating the impact of social media advertising features on customer purchase intention

International journal of information management, 2018-10, Vol.42, p.65-77

Alalwan, Ali Abdallah

2018

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Green Marketing Approaches and Their Impact on Green Purchase Intentions: Mediating Role of Green Brand Image and Consumer Beliefs towards the Environment

Sustainability, 2022-09, Vol.14 (18), p.11703

2022

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Contribution of digital marketing channels on B2B electronic commerce market

AIP Conference Proceedings, 2023, Vol.2700 (1)

2023

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Factors stimulating value micro-businesses attribute to digital marketing technology (DMT) adoption

PloS one, 2021-12, Vol.16 (12), p.e0260145-e0260145

2021

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Islam, Marketing and Consumption: Critical perspectives on the intersections

1, 2016

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Mediating Role of Perceived Switching Costs between Relationship Marketing Practices and Customer Loyalty: Evidence from Banks

Journal of relationship marketing (Binghamton, N.Y.), 2024-07, Vol.23 (3), p.189-219

2024

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Identification of influencers — Measuring influence in customer networks

Decision Support Systems, 2008-12, Vol.46 (1), p.233-253

2008

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How gamification marketing activities motivate desirable consumer behaviors: Focusing on the role of brand love

Computers in human behavior, 2018-11, Vol.88, p.121-133

2018

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Network-Based Marketing: Identifying Likely Adopters via Consumer Networks

Statistical science, 2006-05, Vol.21 (2), p.256-276

2006

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Online engagement factors on Facebook brand pages

Social network analysis and mining, 2013-12, Vol.3 (4), p.843-861

2013

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Influence of customer engagement with company social networks on stickiness: Mediating effect of customer value creation

International journal of information management, 2017-06, Vol.37 (3), p.229-240

2017

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