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Contemporary Issues in Digital Marketing

Niininen, Outi

1st, 2021

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Digital Channels and Social Media Management in Luxury Markets

1, 2017

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Artificial Intelligence in Customer Service: The Next Frontier for Personalized Engagement

1, 2023

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Services Marketing: Integrating Customer Focus Across the Firm

8, 2023

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Customer Service Marketing: Managing the Customer Experience

1, 2023

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The case of Amazon.com: towards a conceptual framework of online customer service experience (OCSE) using the emerging consensus technique (ECT)

The Journal of services marketing, 2013-09, Vol.27 (6), p.443-457

Klaus, Philipp

2013

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UNDERSTANDING SERVICE MARKETING IN PERFORMING ARTS ORGANIZATIONS

Cross-Cultural management journal, 2021-01, Vol.XXIII (2), p.181-189

2021

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Factors stimulating value micro-businesses attribute to digital marketing technology (DMT) adoption

PloS one, 2021-12, Vol.16 (12), p.e0260145-e0260145

2021

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The impact of omnichannel integrated marketing communications (IMC) on product and retail service satisfaction

Journal of Economics, Finance and Administrative Science, 2023-12, Vol.28 (56), p.319-334

2023

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Myanmar’s tourism: Sustainability of ICT to support hotel sector for online booking and digital marketing

Benchmarking : an international journal, 2023-08, Vol.30 (7), p.2486-2508

2023

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The Reign of the Customer: Customer-Centric Approaches to Improving Satisfaction

Claes Fornell, Forrest V. Morgeson III, G. Tomas M. Hult, David VanAmburg

1st ed. 2020., 2020

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Exploring and evaluating success factors of social media marketing strategy: a multi-dimensional-multi-criteria framework

Foresight (Cambridge), 2021-10, Vol.23 (6), p.655-678

2021

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Social networks: the future of marketing for small business

The Journal of business strategy, 2009-09, Vol.30 (5), p.24-31

2009

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Digital disciplines: attaining market leadership via the cloud, big data, social, mobile, and the internet of things

1, 2015

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Foundational elements of communication in health and medicine: avenues for strengthening the marketing communications mix

BMC health services research, 2020-09, Vol.20 (Suppl 1), p.823-823, Article 823

2020

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The Routledge Handbook of Service Research Insights and Ideas

1st edition., 2020

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Grundlagen der Künstlichen Intelligenz und Einsatzfelder in Marketing und Vertrieb

WiSt - Wirtschaftswissenschaftliches Studium, 2019-01, Vol.48 (12), p.4-12

2019

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Assessing Digital Transformation Acceptance in Public Organizations’ Marketing

Sustainability, 2023-01, Vol.15 (1), p.265

Vărzaru, Anca Antoaneta

2023

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Does Islamic Marketing Mix Affect Consumer Satisfaction?: An Analysis of Consumer Perception in the Service Industry

International journal of service science, management, engineering and technology, 2022-04, Vol.13 (1), p.1-13

Mathew, Viju

2022

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The Relationships among Experiential Marketing, Service Innovation, and Customer Satisfaction—A Case Study of Tourism Factories in Taiwan

Sustainability, 2019-02, Vol.11 (4), p.1041

2019

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The Application of the Inbound Marketing Strategy on Costa del Sol Planning & Tourism Board. Lessons for Post-COVID-19 Revival

Sustainability, 2020-12, Vol.12 (23), p.9926

2020

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Interactive Marketing E-Commerce Recommendation System Driven by Big Data Technology

Scientific programming, 2021-10, Vol.2021, p.1-11

2021

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Customers’ Prior Knowledge in the Servitization of Traditional Handicrafts

Businesses, 2024-02, Vol.4 (1), p.53-63

Ho, Bach Q

2024

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Guerrilla marketing tools in financial service organizations

Independent Journal of Management & Production, 2022-04, Vol.13 (2), p.627-647

2022

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Customer perceived value: a substitute for satisfaction in business markets?

The Journal of business & industrial marketing, 2002-04, Vol.17 (2/3), p.107-118

2002

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Contemporary Issues in Digital Marketing

Digital Channels and Social Media Management in Luxury Markets

Artificial Intelligence in Customer Service: The Next Frontier for Personalized Engagement

Services Marketing: Integrating Customer Focus Across the Firm

Customer Service Marketing: Managing the Customer Experience

The case of Amazon.com: towards a conceptual framework of online customer service experience (OCSE) using the emerging consensus technique (ECT)

UNDERSTANDING SERVICE MARKETING IN PERFORMING ARTS ORGANIZATIONS

Factors stimulating value micro-businesses attribute to digital marketing technology (DMT) adoption

The impact of omnichannel integrated marketing communications (IMC) on product and retail service satisfaction

Myanmar’s tourism: Sustainability of ICT to support hotel sector for online booking and digital marketing

The Reign of the Customer: Customer-Centric Approaches to Improving Satisfaction

Exploring and evaluating success factors of social media marketing strategy: a multi-dimensional-multi-criteria framework

Social networks: the future of marketing for small business

Digital disciplines: attaining market leadership via the cloud, big data, social, mobile, and the internet of things

Foundational elements of communication in health and medicine: avenues for strengthening the marketing communications mix

The Routledge Handbook of Service Research Insights and Ideas

Grundlagen der Künstlichen Intelligenz und Einsatzfelder in Marketing und Vertrieb

Assessing Digital Transformation Acceptance in Public Organizations’ Marketing

Does Islamic Marketing Mix Affect Consumer Satisfaction?: An Analysis of Consumer Perception in the Service Industry

The Relationships among Experiential Marketing, Service Innovation, and Customer Satisfaction—A Case Study of Tourism Factories in Taiwan

The Application of the Inbound Marketing Strategy on Costa del Sol Planning & Tourism Board. Lessons for Post-COVID-19 Revival

Interactive Marketing E-Commerce Recommendation System Driven by Big Data Technology

Customers’ Prior Knowledge in the Servitization of Traditional Handicrafts

Guerrilla marketing tools in financial service organizations

Customer perceived value: a substitute for satisfaction in business markets?

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