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Customer Service Marketing: Managing the Customer Experience

1, 2023

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The impact of omnichannel integrated marketing communications (IMC) on product and retail service satisfaction

Journal of Economics, Finance and Administrative Science, 2023-12, Vol.28 (56), p.319-334

2023

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Does Islamic Marketing Mix Affect Consumer Satisfaction?: An Analysis of Consumer Perception in the Service Industry

International journal of service science, management, engineering and technology, 2022-04, Vol.13 (1), p.1-13

Mathew, Viju

2022

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The Relationships among Experiential Marketing, Service Innovation, and Customer Satisfaction—A Case Study of Tourism Factories in Taiwan

Sustainability, 2019-02, Vol.11 (4), p.1041

2019

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The Application of the Inbound Marketing Strategy on Costa del Sol Planning & Tourism Board. Lessons for Post-COVID-19 Revival

Sustainability, 2020-12, Vol.12 (23), p.9926

2020

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Service Excellence in Marketing for Firms: Strategies and Initiatives

International journal of service science, management, engineering and technology, 2022, Vol.13 (1), p.1-22

Mandal, Pratap Chandra

2022

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Customers’ Prior Knowledge in the Servitization of Traditional Handicrafts

Businesses, 2024-02, Vol.4 (1), p.53-63

Ho, Bach Q

2024

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Customer perceived value: a substitute for satisfaction in business markets?

The Journal of business & industrial marketing, 2002-04, Vol.17 (2/3), p.107-118

2002

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Customer Behavior as an Outcome of Social Media Marketing: The Role of Social Media Marketing Activity and Customer Experience

Sustainability, 2021-01, Vol.13 (1), p.189

2021

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The importance of institutional image to student satisfaction and loyalty within higher education

Higher education, 2009-07, Vol.58 (1), p.81-95

2009

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Application of Cluster Analysis in Marketing Communications in Small and Medium-Sized Enterprises: An Empirical Study in the Slovak Republic

Sustainability, 2019, Vol.11 (8), p.2302

2019

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Effect of critical incidents on public transport satisfaction and loyalty: an Ordinal Probit SEM-MIMIC approach

Transportation (Dordrecht), 2020-04, Vol.47 (2), p.827-863

2020

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Determining factors in shaping the sustainable behavior of the generation Z consumer

Frontiers in environmental science, 2023-01, Vol.11

2023

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The Digital Transformation of the Marketing Mix in the Food and Beverage Service Supply Chain: A Grey DEMATEL Approach

Sustainability, 2022-11, Vol.14 (22), p.15228

2022

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Influence of Consumer Interaction and Community Relationships on Value Co-Creation Willingness: A Mediation Model of Chinese Sports Brands

Sustainability, 2023-01, Vol.15 (1), p.115

2023

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Digital Transformation of Marketing Strategies during a Pandemic: Evidence from an Emerging Economy during COVID-19

Sustainability, 2021-06, Vol.13 (12), p.6735

2021

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Advances in the internal marketing concept: definition, synthesis and extension

The Journal of services marketing, 2000-11, Vol.14 (6), p.449-462

2000

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Customer satisfaction with services: putting perceived value into the equation

The Journal of services marketing, 2000-09, Vol.14 (5), p.392-410

2000

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Quality factors and performance outcome of cloud-based marketing system

Kybernetes, 2022-01, Vol.51 (1), p.485-503

2022

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Examining the Mediating Effect of Customer Experience on the Emotions–Behavioral Intentions Relationship: Evidence from the Passenger Transport Sector

Behavioral sciences, 2022-10, Vol.12 (11), p.419

Gerou, Anastasia

2022

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Exploring Marketing Insights for Healthcare: Trends and Perspectives Based on Literature Investigation

Sustainability, 2022-09, Vol.14 (17), p.10499

2022

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Customer satisfaction should not be the only goal

The Journal of services marketing, 2004-12, Vol.18 (7), p.514-523

2004

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The Influential Roles of Marketing Stimuli on Customer Retention: A Moderating Role of Relationship Proneness

International journal of Asian business and information management, 2024, Vol.15 (1), p.1-18

2024

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An Empirical Study of How Both Environmental Awareness and Interest in Artwork Can Be Incorporated into the Interior Design of Urban Hotels

Sustainability, 2022-01, Vol.14 (2), p.1005

2022

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Does the relationship marketing orientation of an entrepreneur support agency improve performance? Evidence from small- and medium-size enterprises in Malaysia

PloS one, 2022-06, Vol.17 (6), p.e0269319-e0269319

2022

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Customer Service Marketing: Managing the Customer Experience

The impact of omnichannel integrated marketing communications (IMC) on product and retail service satisfaction

Does Islamic Marketing Mix Affect Consumer Satisfaction?: An Analysis of Consumer Perception in the Service Industry

The Relationships among Experiential Marketing, Service Innovation, and Customer Satisfaction—A Case Study of Tourism Factories in Taiwan

The Application of the Inbound Marketing Strategy on Costa del Sol Planning & Tourism Board. Lessons for Post-COVID-19 Revival

Service Excellence in Marketing for Firms: Strategies and Initiatives

Customers’ Prior Knowledge in the Servitization of Traditional Handicrafts

Customer perceived value: a substitute for satisfaction in business markets?

Customer Behavior as an Outcome of Social Media Marketing: The Role of Social Media Marketing Activity and Customer Experience

The importance of institutional image to student satisfaction and loyalty within higher education

Application of Cluster Analysis in Marketing Communications in Small and Medium-Sized Enterprises: An Empirical Study in the Slovak Republic

Effect of critical incidents on public transport satisfaction and loyalty: an Ordinal Probit SEM-MIMIC approach

Determining factors in shaping the sustainable behavior of the generation Z consumer

The Digital Transformation of the Marketing Mix in the Food and Beverage Service Supply Chain: A Grey DEMATEL Approach

Influence of Consumer Interaction and Community Relationships on Value Co-Creation Willingness: A Mediation Model of Chinese Sports Brands

Digital Transformation of Marketing Strategies during a Pandemic: Evidence from an Emerging Economy during COVID-19

Advances in the internal marketing concept: definition, synthesis and extension

Customer satisfaction with services: putting perceived value into the equation

Quality factors and performance outcome of cloud-based marketing system

Examining the Mediating Effect of Customer Experience on the Emotions–Behavioral Intentions Relationship: Evidence from the Passenger Transport Sector

Exploring Marketing Insights for Healthcare: Trends and Perspectives Based on Literature Investigation

Customer satisfaction should not be the only goal

The Influential Roles of Marketing Stimuli on Customer Retention: A Moderating Role of Relationship Proneness

An Empirical Study of How Both Environmental Awareness and Interest in Artwork Can Be Incorporated into the Interior Design of Urban Hotels

Does the relationship marketing orientation of an entrepreneur support agency improve performance? Evidence from small- and medium-size enterprises in Malaysia

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