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The Application of the Inbound Marketing Strategy on Costa del Sol Planning & Tourism Board. Lessons for Post-COVID-19 Revival

Sustainability, 2020-12, Vol.12 (23), p.9926

2020

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Service Excellence in Marketing for Firms: Strategies and Initiatives

International journal of service science, management, engineering and technology, 2022, Vol.13 (1), p.1-22

Mandal, Pratap Chandra

2022

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Customer Behavior as an Outcome of Social Media Marketing: The Role of Social Media Marketing Activity and Customer Experience

Sustainability, 2021-01, Vol.13 (1), p.189

2021

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An Empirical Study of How Both Environmental Awareness and Interest in Artwork Can Be Incorporated into the Interior Design of Urban Hotels

Sustainability, 2022-01, Vol.14 (2), p.1005

2022

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Marketing strategy development for food home industry using blue ocean strategy

AIP Conference Proceedings, 2024, Vol.2891 (1)

2024

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Marketing Strategies 4.0: Recent Trends and Technologies in Marketing

Sustainability, 2022-12, Vol.14 (24), p.16356

2022

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How Does Service Quality Improve Consumer Loyalty in Sports Fitness Centers? The Moderating Role of Sport Involvement

Sustainability, 2023-09, Vol.15 (17), p.12840

2023

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A Review of Antecedents and Effects of Loyalty on Food Retailers toward Sustainability

Sustainability, 2021-12, Vol.13 (23), p.13419

2021

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Marketing Digital e a Proteção de Dados Pessoais: O Caso das Agências de Publicidade em Portugal

RISTI : Revista Ibérica de Sistemas e Tecnologias de Informação, 2020-09 (E35), p.141-151

2020

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Power of eWOM and Its Antecedents in Driving Customers’ Intention to Revisit: An Empirical Investigation on Five-Star Eco-Friendly Hotels in Saudi Arabia

Sustainability, 2023-06, Vol.15 (12), p.9270

2023

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Exploring the Role of Data Mining in Customer Relationship Management

NeuroQuantology, 2023-05, Vol.17 (3), p.152

Chauhan, Rahul

2023

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Understanding the role of mobile applications in brand loyalty in the coffee chains industry

Social behavior and personality, 2022-10, Vol.50 (10), p.1-11

2022

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Using a data-driven marketing strategy on customer relationship management: an empirical case of urban coffee shops in Taiwan

British food journal (1966), 2021-02, Vol.123 (4), p.1610-1625

Chiang, Wen-Yu

2021

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An Empirical Study on Customer Segmentation by Purchase Behaviors Using a RFM Model and K-Means Algorithm

Mathematical problems in engineering, 2020, Vol.2020, p.1-7

2020

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Determinants of experienced tourists’ satisfaction and actual spending behavior: a PLS path modelling approach

International journal of culture, tourism and hospitality research, 2017-06, Vol.11 (2), p.157-181

2017

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Relational Marketing and Customer Satisfaction: A Systematic Literature Review

Estudios gerenciales, 2023-10, Vol.39 (169), p.516-532

2023

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THE INFLUENCE ON IMPLEMENTING EXPERIENTIAL MARKETING STRATEGY- A CASE STUDY OF VILLAGE THEME PARK IN MIDDLE TAIWAN

International journal of organizational innovation, 2023-07, Vol.16 (1), p.215-230

2023

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Implementing the RECONAC Marketing Strategy for the Interaction and Brand Adoption of Peruvian University Students

Applied sciences, 2021-03, Vol.11 (5), p.2131

2021

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Building customer loyalty through social media marketing strategy for internet service providers in Malaysia

AIP Conference Proceedings, 2023, Vol.2827 (1)

2023

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Framework for improving usage of library services and resources in the private higher education in South Africa

Digital library perspectives, 2022-01, Vol.38 (1), p.104-130

2022

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The notion of internal market orientation and employee job satisfaction: some preliminary evidence

The Journal of services marketing, 2008-02, Vol.22 (1), p.68-90

Gounaris, Spiros

2008

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The effects of travel experience dimensions on tourist satisfaction and destination loyalty: the case of an island destination

International journal of culture, tourism and hospitality research, 2018-01, Vol.12 (1), p.106-123

Sangpikul, Aswin

2018

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Brand trust and image: effects on customer satisfaction

International journal of health care quality assurance, 2017-08, Vol.30 (7), p.580-590

2017

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Trust, ethics and relationship satisfaction

International journal of bank marketing, 1998-07, Vol.16 (4), p.170-175

1998

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Effects of Brand Experience on Brand Loyalty in Indonesian Casual Dining Restaurant: Roles of Customer Satisfaction and Brand of Origin

Tourism and hospitality management, 2018-05, Vol.24 (1), p.119-132

Hussein, Ananda Sabil

2018

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The Application of the Inbound Marketing Strategy on Costa del Sol Planning & Tourism Board. Lessons for Post-COVID-19 Revival

Service Excellence in Marketing for Firms: Strategies and Initiatives

Customer Behavior as an Outcome of Social Media Marketing: The Role of Social Media Marketing Activity and Customer Experience

An Empirical Study of How Both Environmental Awareness and Interest in Artwork Can Be Incorporated into the Interior Design of Urban Hotels

Marketing strategy development for food home industry using blue ocean strategy

Marketing Strategies 4.0: Recent Trends and Technologies in Marketing

How Does Service Quality Improve Consumer Loyalty in Sports Fitness Centers? The Moderating Role of Sport Involvement

A Review of Antecedents and Effects of Loyalty on Food Retailers toward Sustainability

Marketing Digital e a Proteção de Dados Pessoais: O Caso das Agências de Publicidade em Portugal

Power of eWOM and Its Antecedents in Driving Customers’ Intention to Revisit: An Empirical Investigation on Five-Star Eco-Friendly Hotels in Saudi Arabia

Exploring the Role of Data Mining in Customer Relationship Management

Understanding the role of mobile applications in brand loyalty in the coffee chains industry

Using a data-driven marketing strategy on customer relationship management: an empirical case of urban coffee shops in Taiwan

An Empirical Study on Customer Segmentation by Purchase Behaviors Using a RFM Model and K-Means Algorithm

Determinants of experienced tourists’ satisfaction and actual spending behavior: a PLS path modelling approach

Relational Marketing and Customer Satisfaction: A Systematic Literature Review

THE INFLUENCE ON IMPLEMENTING EXPERIENTIAL MARKETING STRATEGY- A CASE STUDY OF VILLAGE THEME PARK IN MIDDLE TAIWAN

Implementing the RECONAC Marketing Strategy for the Interaction and Brand Adoption of Peruvian University Students

Building customer loyalty through social media marketing strategy for internet service providers in Malaysia

Framework for improving usage of library services and resources in the private higher education in South Africa

The notion of internal market orientation and employee job satisfaction: some preliminary evidence

The effects of travel experience dimensions on tourist satisfaction and destination loyalty: the case of an island destination

Brand trust and image: effects on customer satisfaction

Trust, ethics and relationship satisfaction

Effects of Brand Experience on Brand Loyalty in Indonesian Casual Dining Restaurant: Roles of Customer Satisfaction and Brand of Origin

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