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Development of mathematical models to support electronic marketing business processes using factor analysis and regression analysis methods

AIP Conference Proceedings, 2024, Vol.2987 (1)

2024

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Integrated tourism village system (IToViS) development for tourism village

AIP Conference Proceedings, 2024, Vol.3077 (1)

2024

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Marketing strategy development for food home industry using blue ocean strategy

AIP Conference Proceedings, 2024, Vol.2891 (1)

2024

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Role of AI in enhancing brand equity

AIP Conference Proceedings, 2023, Vol.2821 (1)

2023

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A comparative framework for Churn analysis in banking and telecom sector

AIP Conference Proceedings, 2024, Vol.3075 (1)

2024

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Analysis of user satisfaction level on college library social media using customer satisfaction index method

AIP Conference Proceedings, 2023, Vol.2482 (1)

2023

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Implementation of customer segmentation using machine learning

AIP Conference Proceedings, 2024, Vol.3164 (1)

2024

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Choosing a salesman in service business organizations on the basis of balancing femininity and masculinity specifications

AIP Conference Proceedings, 2024, Vol.3092 (1)

2024

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Factors influencing online purchasing behaviour: A case study on Malaysian university students

AIP Conference Proceedings, 2022, Vol.2617 (1)

2022

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Analysis of service provider marketing strategy in achieving customer loyalty using game theory for senior high school students in Samarinda city

AIP Conference Proceedings, 2022, Vol.2668 (1)

2022

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Building customer loyalty through social media marketing strategy for internet service providers in Malaysia

AIP Conference Proceedings, 2023, Vol.2827 (1)

2023

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Designing Long-Lasting Interior Products: Emotional Attachment, Product Positioning and Uniqueness

Proceedings of the Design Society, 2022, Vol.2, p.961-970

2022

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Intelligent international marketing system and marketing method based on big data

2022 International Conference on Artificial Intelligence in Everything (AIE), 2022, p.419-424

2022

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Understanding Co-Creation: Re-examining Value and Experience in Consumer Research

Advances in Consumer Research, 2019, Vol.47, p.297-303

2019

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Non-Participants and Brands' Communication of Co-Creational Efforts: A Matter of Trust

Advances in Consumer Research, 2017, Vol.45, p.551-552

2017

Volltextzugriff (PDF)

Form, Function, and Fluency: Surprising Effects of Product Presentation (Dis)fluency on Attribute Evaluations

Advances in Consumer Research, 2017, Vol.45, p.777-777

2017

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Service level improvement of an automotive company to the APAC markets in terms of availability of parts, shipment cost reduction and lead time reduction of supplying parts to the markets

AIP Conference Proceedings, 2019, Vol.2128 (1)

2019

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Artificial Intelligence for Digital Business Performance

2022 Joint International Conference on Digital Arts, Media and Technology with ECTI Northern Section Conference on Electrical, Electronics, Computer and Telecommunications Engineering (ECTI DAMT & NCON), 2022, p.242-246

2022

Volltextzugriff (PDF)

Using Data Mining Techniques to Discover Customer Behavioural Patterns for Direct Marketing

2022 7th International Conference on Big Data Analytics (ICBDA), 2022, p.361-365

Qu, Yixin

2022

Volltextzugriff (PDF)

A Survey on the Impact of Chatbots on Marketing Activities

2022 13th International Conference on Computing Communication and Networking Technologies (ICCCNT), 2022, p.1-7

2022

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[Poster] classifications of augmented reality uses in marketing

2014 IEEE International Symposium on Mixed and Augmented Reality - Media, Art, Social Science, Humanities and Design (ISMAR-MASH'D), 2014, p.67-68

Javornik, Ana

2014

Volltextzugriff (PDF)

Exploring the Relationship Among Experience Marketing, Customer Loyalty on Purchase Intention - A Case Study of Banking Sector

2022 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM), 2022, p.1149-1153

2022

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Individual Antecedents of Employee’s Customer Orientation in Public Services

Marketing From Information to Decision, 2014 (7), p.137-148

Iacob, Andrada

2014

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Architecture and Key Model of SGCC ONLINE Based on Middle-platform Technology

2021 IEEE 4th International Conference on Automation, Electronics and Electrical Engineering (AUTEEE), 2021, p.453-457

2021

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Analysis of China's Automobile Marketing System and Automobile Sales Market Structure Model Based on Cloud Computing

2021 IEEE International Conference on Advances in Electrical Engineering and Computer Applications (AEECA), 2021, p.927-930

Yang, Fan

2021

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Development of mathematical models to support electronic marketing business processes using factor analysis and regression analysis methods

Integrated tourism village system (IToViS) development for tourism village

Marketing strategy development for food home industry using blue ocean strategy

Role of AI in enhancing brand equity

A comparative framework for Churn analysis in banking and telecom sector

Analysis of user satisfaction level on college library social media using customer satisfaction index method

Implementation of customer segmentation using machine learning

Choosing a salesman in service business organizations on the basis of balancing femininity and masculinity specifications

Factors influencing online purchasing behaviour: A case study on Malaysian university students

Analysis of service provider marketing strategy in achieving customer loyalty using game theory for senior high school students in Samarinda city

Building customer loyalty through social media marketing strategy for internet service providers in Malaysia

Designing Long-Lasting Interior Products: Emotional Attachment, Product Positioning and Uniqueness

Intelligent international marketing system and marketing method based on big data

Understanding Co-Creation: Re-examining Value and Experience in Consumer Research

Non-Participants and Brands' Communication of Co-Creational Efforts: A Matter of Trust

Form, Function, and Fluency: Surprising Effects of Product Presentation (Dis)fluency on Attribute Evaluations

Service level improvement of an automotive company to the APAC markets in terms of availability of parts, shipment cost reduction and lead time reduction of supplying parts to the markets

Artificial Intelligence for Digital Business Performance

Using Data Mining Techniques to Discover Customer Behavioural Patterns for Direct Marketing

A Survey on the Impact of Chatbots on Marketing Activities

[Poster] classifications of augmented reality uses in marketing

Exploring the Relationship Among Experience Marketing, Customer Loyalty on Purchase Intention - A Case Study of Banking Sector

Individual Antecedents of Employee’s Customer Orientation in Public Services

Architecture and Key Model of SGCC ONLINE Based on Middle-platform Technology

Analysis of China's Automobile Marketing System and Automobile Sales Market Structure Model Based on Cloud Computing

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