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Cause-related marketing and its impact on brand image and loyalty: Evidence from international fast-food chains

Journal of foodservice business research, 2024-07, Vol.27 (4), p.383-408

2024

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How do offline and online environments matter in the relational marketing approach?

Economic research - Ekonomska istraživanja, 2017-12, Vol.30 (1), p.368-380

2017

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Marketing Mix Elements and Customer Service Satisfaction: Empirical Evidence in the Malaysia Edutainment Theme Park Industry

Services marketing quarterly, 2021, Vol.42 (1-2), p.93-107

2021

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Artificial intelligence's impact on hospitality and tourism marketing: exploring key themes and addressing challenges

Current issues in tourism, 2024-07, Vol.27 (14), p.2345-2362

2024

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Value Co-Creation in Business-to-Business and Business-to-Consumer Service Relationships

Journal of relationship marketing (Binghamton, N.Y.), 2020-07, Vol.19 (3), p.203-228

Watanabe, Yoshiaki

2020

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How relationship marketing, switching costs, and service quality impact customer satisfaction and loyalty in Taiwan's airfreight forwarding industry?

Transportmetrica (Abingdon, Oxfordshire, UK), 2017-09, Vol.13 (8), p.679-707

2017

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Relationship of service quality dimensions, customer satisfaction and loyalty in e-commerce: a case study of the Shopee App

Applied economics, 2022-08, Vol.54 (40), p.4597-4607

2022

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Customer Satisfaction and Loyalty in E-Markets: A PLS Path Modeling Approach

Journal of marketing theory and practice, 2011-04, Vol.19 (2), p.221-234

2011

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The Dual Role of Trust in System Use

The Journal of computer information systems, 2013-09, Vol.54 (1), p.2-10

2013

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Optimal pricing for cloud service providers in a competitive setting

International journal of production research, 2019-10, Vol.57 (20), p.6278-6291

2019

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Finding service quality improvement opportunities across different typologies of public transit customers

Transportmetrica (Abingdon, Oxfordshire, UK), 2018-10, Vol.14 (9), p.761-783

2018

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I just work here! Employees as co-creators of the employer brand

Scandinavian journal of hospitality and tourism, 2023-01, Vol.23 (1), p.73-93

2023

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Internet Marketing Communication Of Tourist Destinations: Review Of Dmo Websites In Europe

Ekonomska istraživanja, 2012, Vol.25 (sup2), p.173-186

2012

Volltextzugriff (PDF)

Sustainable tourism branding: A bibliographic analysis

Cogent social sciences, 2023-12, Vol.9 (2)

2023

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Examining the Signaling Effect of E-tailers' Return Policies

The Journal of computer information systems, 2017-07, Vol.57 (3), p.191-200

2017

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An approach to rule extraction for product service system configuration that considers customer perception

International journal of production research, 2016-09, Vol.54 (18), p.5337-5360

2016

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Customer benefits and value co-creation activities in corporate social networking services

Behaviour & information technology, 2018-07, Vol.37 (7), p.675-692

2018

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The Website as an Integrated Marketing Tool: An Exploratory Study of French Wine Producers

Journal of small business and entrepreneurship, 2011-01, Vol.24 (1), p.17-28

2011

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How Customer Experience Affects the Customer-Based Brand Equity for Tourism Destinations

Journal of travel & tourism marketing, 2015-12, Vol.32 (sup1), p.S97-S113

2015

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Customer Loyalty to the Salesperson and the Store: Examining Relationship Customers in an Upscale Retail Context

The Journal of personal selling & sales management, 2000-04, Vol.20 (2), p.89-98

2000

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Consumer Reactions to Electronic Shopping on the World Wide Web

International journal of electronic commerce, 1996-12, Vol.1 (2), p.59-88

1996

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Toward an Integrated Decision-Making Model for Consumer Electronic

The Journal of computer information systems, 2018-07, Vol.58 (3), p.264-273

2018

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Marketing Services Globally: A Fourfold Typology

Services marketing quarterly, 2014-07, Vol.35 (3), p.187-205

2014

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Disruptive Marketing Communication for Customer Engagement. The New Frontiers of Mobile Instant Messaging

International journal on media management (Saint Gall, Switzerland), 2019-01, Vol.21 (1), p.3-23

2019

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The Underlying Dimensions of Relationship Marketing in the Malaysian Mobile Service Sector

Journal of relationship marketing (Binghamton, N.Y.), 2014-07, Vol.13 (3), p.169-190

2014

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Cause-related marketing and its impact on brand image and loyalty: Evidence from international fast-food chains

How do offline and online environments matter in the relational marketing approach?

Marketing Mix Elements and Customer Service Satisfaction: Empirical Evidence in the Malaysia Edutainment Theme Park Industry

Artificial intelligence's impact on hospitality and tourism marketing: exploring key themes and addressing challenges

Value Co-Creation in Business-to-Business and Business-to-Consumer Service Relationships

How relationship marketing, switching costs, and service quality impact customer satisfaction and loyalty in Taiwan's airfreight forwarding industry?

Relationship of service quality dimensions, customer satisfaction and loyalty in e-commerce: a case study of the Shopee App

Customer Satisfaction and Loyalty in E-Markets: A PLS Path Modeling Approach

The Dual Role of Trust in System Use

Optimal pricing for cloud service providers in a competitive setting

Finding service quality improvement opportunities across different typologies of public transit customers

I just work here! Employees as co-creators of the employer brand

Internet Marketing Communication Of Tourist Destinations: Review Of Dmo Websites In Europe

Sustainable tourism branding: A bibliographic analysis

Examining the Signaling Effect of E-tailers' Return Policies

An approach to rule extraction for product service system configuration that considers customer perception

Customer benefits and value co-creation activities in corporate social networking services

The Website as an Integrated Marketing Tool: An Exploratory Study of French Wine Producers

How Customer Experience Affects the Customer-Based Brand Equity for Tourism Destinations

Customer Loyalty to the Salesperson and the Store: Examining Relationship Customers in an Upscale Retail Context

Consumer Reactions to Electronic Shopping on the World Wide Web

Toward an Integrated Decision-Making Model for Consumer Electronic

Marketing Services Globally: A Fourfold Typology

Disruptive Marketing Communication for Customer Engagement. The New Frontiers of Mobile Instant Messaging

The Underlying Dimensions of Relationship Marketing in the Malaysian Mobile Service Sector

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