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Ambidexterity as a Key Factor in Banks' Performance: A Marketing Approach

Journal of marketing theory and practice, 2019-04, Vol.27 (2), p.227-250

2019

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Attitudes Towards Ads and Age. A Study in Seniors

Revista brasileira de marketing, 2014-08, Vol.13 (3), p.1-16

2014

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Co-creating customer experiences in service ecosystems: a study in a tourist destination

The Journal of services marketing, 2024-01, Vol.38 (10), p.1-16

2024

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Competitiveness through strategic orientation

Tržište, 2012-12, Vol.24 (2), p.163-185

2012

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Consequences of customer engagement and customer self-brand connection

The Journal of services marketing, 2018-07, Vol.32 (4), p.387-399

2018

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CSR marketing outcomes and branch managers’ perceptions of CSR

International journal of bank marketing, 2020-01, Vol.38 (1), p.63-85

2020

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Customer engagement, non-transactional behaviors and experience in services: A study in the bank sector

International journal of bank marketing, 2019-05, Vol.37 (3), p.730-754

2019

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The effect of early international commitment on international positional advantages in Spanish and Belgian international new ventures

Journal of international entrepreneurship, 2008-12, Vol.6 (4), p.168-187

2008

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Effects of network market orientation on new ventures' international performance

International journal of business environment, 2013-01, Vol.5 (3), p.268

2013

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Entity crisis, halo effect and loyalty

Cuadernos de gestión, 2020-01, Vol.20 (1), p.155-180

2020

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Factors enhancing the choice of higher resource commitment entry modes in international new ventures

International business review, 2012-08, Vol.21 (4), p.648-666

2012

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Guest editorial: Consumer vulnerability in the banking context

International journal of bank marketing, 2024-08, Vol.42 (6), p.1145-1147

2024

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Memorable customer experiences and autobiographical memories: From service experience to word of mouth

Journal of retailing and consumer services, 2023-05, Vol.72, p.103290, Article 103290

2023

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Network market and entrepreneurial orientations as facilitators of international performance in born globals. The mediating role of ambidextrous dynamic capabilities

Journal of business research, 2021-12, Vol.137, p.430-443

2021

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Network market orientation as a relational governance mechanism to public-private partnerships

Journal of business research, 2020-12, Vol.121, p.268-282

2020

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The new ventures’ international result. A relational view associated to network market orientation

Cuadernos de gestión, 2016-01, Vol.16 (2), p.93-118

2016

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Service quality in a post-crisis context: emotional effects and behaviours

International journal of bank marketing, 2020-01, Vol.38 (1), p.175-198

2020

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Service quality in bank during an economic crisis

International journal of bank marketing, 2016-04, Vol.34 (2), p.235-259

2016

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Study Of The Final Customer Loyalty Process

Revista brasileira de marketing, 2013-10, Vol.12 (4), p.108

2013

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Sustainable service ecosystems from the transformative value perspective: A study in tourism destinations

Corporate social-responsibility and environmental management, 2023-01, Vol.30 (1), p.342-357

2023

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Vulnerable customers' perception of corporate social responsibility in the banking sector in a post-crisis context

International journal of bank marketing, 2024-08, Vol.42 (6), p.1148-1177

2024

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Younger and older trust in a crisis situation

International journal of bank marketing, 2018-05, Vol.36 (3), p.456-481

2018

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Ambidexterity as a Key Factor in Banks' Performance: A Marketing Approach

Attitudes Towards Ads and Age. A Study in Seniors

Co-creating customer experiences in service ecosystems: a study in a tourist destination

Competitiveness through strategic orientation

Consequences of customer engagement and customer self-brand connection

CSR marketing outcomes and branch managers’ perceptions of CSR

Customer engagement, non-transactional behaviors and experience in services: A study in the bank sector

The effect of early international commitment on international positional advantages in Spanish and Belgian international new ventures

Effects of network market orientation on new ventures' international performance

Entity crisis, halo effect and loyalty

Factors enhancing the choice of higher resource commitment entry modes in international new ventures

Guest editorial: Consumer vulnerability in the banking context

Memorable customer experiences and autobiographical memories: From service experience to word of mouth

Network market and entrepreneurial orientations as facilitators of international performance in born globals. The mediating role of ambidextrous dynamic capabilities

Network market orientation as a relational governance mechanism to public-private partnerships

The new ventures’ international result. A relational view associated to network market orientation

Service quality in a post-crisis context: emotional effects and behaviours

Service quality in bank during an economic crisis

Study Of The Final Customer Loyalty Process

Sustainable service ecosystems from the transformative value perspective: A study in tourism destinations

Vulnerable customers' perception of corporate social responsibility in the banking sector in a post-crisis context

Younger and older trust in a crisis situation

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