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The role of digital channels in industrial marketing communications

The Journal of business & industrial marketing, 2015-07, Vol.30 (6), p.703-710

2015

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A Research Paper on Digital Marketing Communication and Consumer Buying Decision Process: An Empirical Study in the Indian Passenger Car Market

Journal of global marketing, 2018-03, Vol.31 (2), p.73-95

Dahiya, Rekha

2018

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The Role of Digital Marketing Interventions in E-Advocacy Leverage Capacity: A Culinary Business Breakthrough to Counter the COVID-19 Pandemic

Journal of Indonesian economy and business, 2022-05, Vol.37 (2), p.201-216

2022

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A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry

Journal of marketing, 2016-11, Vol.80 (6), p.146-172

2016

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Digital marketing for B2B organizations: structured literature review and future research directions

The Journal of business & industrial marketing, 2020-06, Vol.35 (7), p.1191-1204

2020

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Exposure to digital marketing enhances young adults' interest in energy drinks: An exploratory investigation

PloS one, 2017-02, Vol.12 (2), p.e0171226-e0171226

2017

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Factors stimulating value micro-businesses attribute to digital marketing technology (DMT) adoption

PloS one, 2021-12, Vol.16 (12), p.e0260145-e0260145

2021

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The acceleration of digital communications in the durable goods industry. A study on white goods firms after COVID-19

The Journal of business & industrial marketing, 2023-05, Vol.38 (7), p.1465-1478

2023

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Consumer response to podcast advertising: the interactive role of persuasion knowledge and parasocial relationships

The Journal of consumer marketing, 2023-11, Vol.40 (7), p.971-982

2023

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Exploring the extent of digital food and beverage related content associated with a family-friendly event: a case study

BMC public health, 2021-03, Vol.21 (1), p.621-621, Article 621

2021

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A Scoping Review of Observational Studies on Food and Beverage Advertising on Social Media: A Public Health Perspective

International journal of environmental research and public health, 2023-02, Vol.20 (4), p.3615

2023

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The Devil Is in the Detail: Challenging the UK Government’s 2019 Impact Assessment of the Extent of Online Marketing of Unhealthy Foods to Children

International journal of environmental research and public health, 2020-10, Vol.17 (19), p.7231

2020

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Young consumer-brand relationship building potential using digital marketing

European journal of marketing, 2016-01, Vol.50 (11), p.1993-2017

2016

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Longitudinal study of digital marketing strategies targeting Millennials

The Journal of consumer marketing, 2012-03, Vol.29 (2), p.86-92

2012

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Methodologies for Monitoring the Digital Marketing of Foods and Beverages Aimed at Infants, Children, and Adolescents (ICA): A Scoping Review

International journal of environmental research and public health, 2022-07, Vol.19 (15), p.8951

2022

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The Impact of Social Media Influencers Raffi Ahmad and Nagita Slavina on Tourism Visit Intentions across Millennials and Zoomers Using a Hierarchical Likelihood Structural Equation Model

Sustainability, 2022-01, Vol.14 (1), p.524

2022

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Differential effects of omni-channel touchpoints and digital behaviors on digital natives’ social cause engagement

Journal of research in interactive marketing, 2018-10, Vol.12 (3), p.258-273

2018

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DO DIGITAL INFLUENCERS SUCCESSFULLY CONTRIBUTE TO REDUCING THE GAP BETWEEN CUSTOMERS AND COMPANIES?

BBR Brazilian business review (Portuguese ed.), 2021-11, Vol.18 (6), p.662-678

English ed., 2021

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The study on digital marketing influences on sales for B2B start-ups in South Asia

Journal of open innovation, 2022-03, Vol.8 (1), p.1-15, Article 23

2022

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The Value of Cluster Association for Digital Marketing in Tourism Regional Development

Sustainability, 2020-12, Vol.12 (23), p.9887

2020

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A thematic content analysis of how marketers promote energy drinks on digital platforms to young Australians

Australian and New Zealand journal of public health, 2018-12, Vol.42 (6), p.530-531

2018

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Luxury fashion start-up brands' digital strategies with female Gen Y in the Middle East

Journal of fashion marketing and management, 2022-02, Vol.26 (2), p.247-265

2022

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Exposure, Power and Impact of Food Marketing on Children: Evidence Supports Strong Restrictions

European journal of risk regulation, 2017-06, Vol.8 (2), p.224-236

2017

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A new opportunity for a fairer, more equitable approach to alcohol supply - minus the marketing

New Zealand medical journal, 2022-07, Vol.135 (1558), p.7-9

Casswell, Sally

2022

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Mapping the factors that determine engagement in podcasting: design from the users and podcasters’experience

Communication & Society, 2020-04, Vol.33 (2), p.49-63

García-Marín, David

2020

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The role of digital channels in industrial marketing communications

A Research Paper on Digital Marketing Communication and Consumer Buying Decision Process: An Empirical Study in the Indian Passenger Car Market

The Role of Digital Marketing Interventions in E-Advocacy Leverage Capacity: A Culinary Business Breakthrough to Counter the COVID-19 Pandemic

A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry

Digital marketing for B2B organizations: structured literature review and future research directions

Exposure to digital marketing enhances young adults' interest in energy drinks: An exploratory investigation

Factors stimulating value micro-businesses attribute to digital marketing technology (DMT) adoption

The acceleration of digital communications in the durable goods industry. A study on white goods firms after COVID-19

Consumer response to podcast advertising: the interactive role of persuasion knowledge and parasocial relationships

Exploring the extent of digital food and beverage related content associated with a family-friendly event: a case study

A Scoping Review of Observational Studies on Food and Beverage Advertising on Social Media: A Public Health Perspective

The Devil Is in the Detail: Challenging the UK Government’s 2019 Impact Assessment of the Extent of Online Marketing of Unhealthy Foods to Children

Young consumer-brand relationship building potential using digital marketing

Longitudinal study of digital marketing strategies targeting Millennials

Methodologies for Monitoring the Digital Marketing of Foods and Beverages Aimed at Infants, Children, and Adolescents (ICA): A Scoping Review

The Impact of Social Media Influencers Raffi Ahmad and Nagita Slavina on Tourism Visit Intentions across Millennials and Zoomers Using a Hierarchical Likelihood Structural Equation Model

Differential effects of omni-channel touchpoints and digital behaviors on digital natives’ social cause engagement

DO DIGITAL INFLUENCERS SUCCESSFULLY CONTRIBUTE TO REDUCING THE GAP BETWEEN CUSTOMERS AND COMPANIES?

The study on digital marketing influences on sales for B2B start-ups in South Asia

The Value of Cluster Association for Digital Marketing in Tourism Regional Development

A thematic content analysis of how marketers promote energy drinks on digital platforms to young Australians

Luxury fashion start-up brands' digital strategies with female Gen Y in the Middle East

Exposure, Power and Impact of Food Marketing on Children: Evidence Supports Strong Restrictions

A new opportunity for a fairer, more equitable approach to alcohol supply - minus the marketing

Mapping the factors that determine engagement in podcasting: design from the users and podcasters’experience

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