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Consumer engagement behavior perspective in social media: Mediating role and impact on brand equity

Journal of Eastern European and Central Asian research, 2021-01, Vol.8 (2), p.160-170

2021

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ADVERTISING STRATEGY ACCORDING TO THE CONCEPT OF THE FCB MODEL IN THE CONDITIONS OF THE VARIOUS GENERATIONS

E+M ekonomie a management, 2021-10, Vol.24 (4), p.189-205

2021

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Commercial Communication in the Digital Age : Information or Disinformation?

1 Edition., 2017

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Food Advertising and Childhood Obesity: Examining Food Type, Brand Mascot Physique, Health Message, and Media

1st edition., 2020

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Handbook of Media Branding

1, 2015

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How to achieve true integration: the impact of integrated marketing communication on the client/agency relationship

Journal of marketing management, 2019-02, Vol.35 (3-4), p.231-252

2019

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A Social Media Primer for Professionals: Digital Dos and Don'ts

Health promotion practice, 2014-03, Vol.15 (2), p.168-172

2014

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Branded Entertainment in Korea

Yoon, Hyunsun

1, 2021

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The paradox of challenging and reinforcing stereotypes in women's sport sponsor communication

Journal of marketing management, 2024-01, Vol.40 (1-2), p.72-101

2024

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Is traditional media communication less effective than social media and personal selling for brand building? Empirical evidence from a cosmetics brand in Indonesia

Cogent social sciences, 2023-12, Vol.9 (2)

2023

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Content Production for Digital Media: An Introduction

1, 2022

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Advertising in health and medicine: using mass media to communicate with patients

BMC health services research, 2020-09, Vol.20 (Suppl 1), p.818-818, Article 818

2020

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Exploring and explaining older consumers' behaviour in the boom of social media

International journal of consumer studies, 2022-03, Vol.46 (2), p.601-620

Bui, Hien Thu

2022

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The adoption of new technology by listed companies: the case of Twitter

Technology analysis & strategic management, 2018-07, Vol.30 (7), p.852-865

2018

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Integrating social media within an integrated marketing communication decision-making framework

Journal of marketing management, 2017-11, Vol.33 (17-18), p.1522-1558

2017

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Public relations in health and medicine: using publicity and other unpaid promotional methods to engage audiences

BMC health services research, 2020-09, Vol.20 (Suppl 1), p.821-821, Article 821

2020

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Development of a Responsible Policy Index to Improve Statutory and Self-Regulatory Policies that Protect Children's Diet and Health in the America's Region

International journal of environmental research and public health, 2020-01, Vol.17 (2), p.495

2020

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Patanjali Ayurved Limited’s Skin Ailment Advertisement: What Have We Learnt?

FIIB business review, 2021-12, Vol.10 (4), p.352-356

2021

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Media, Consumer Culture, and the Multilectics of Glocalization in India

The international journal of interdisciplinary global studies, 2023-01, Vol.18 (2), p.77

2023

Volltextzugriff (PDF)

The changing roles of mass media amidst the growth of the digital media

Cogent social sciences, 2024-12, Vol.10 (1)

Hongcharu, Boonchai

2024

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Show Sold Separately: Promos, Spoilers, and Other Media Paratexts

Gray, Jonathan

1, 2010

Volltextzugriff (PDF)

Cultural Differences in a Restaurant’s Communication with Unsatisfied Customers – The Case of Tripadvisor

Folia oeconomica stetinensia, 2020-12, Vol.20 (2), p.485-493

Żbikowska, Agnieszka

2020

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Examining search as opposed to experience goods when investigating synergies of internet news articles and banner ads

Internet research, 2015-06, Vol.25 (3), p.378-398

2015

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Sex Education on TikTok: A Content Analysis of Themes

Health promotion practice, 2022-09, Vol.23 (5), p.739-742

2022

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Mapping methods of research on consumer engagement with brands on social media: A literature review

Methodological innovations, 2021, Vol.14 (1), p.205979912098538

Audy Martínek, Petra

2021

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Consumer engagement behavior perspective in social media: Mediating role and impact on brand equity

ADVERTISING STRATEGY ACCORDING TO THE CONCEPT OF THE FCB MODEL IN THE CONDITIONS OF THE VARIOUS GENERATIONS

Commercial Communication in the Digital Age : Information or Disinformation?

Food Advertising and Childhood Obesity: Examining Food Type, Brand Mascot Physique, Health Message, and Media

Handbook of Media Branding

How to achieve true integration: the impact of integrated marketing communication on the client/agency relationship

A Social Media Primer for Professionals: Digital Dos and Don'ts

Branded Entertainment in Korea

The paradox of challenging and reinforcing stereotypes in women's sport sponsor communication

Is traditional media communication less effective than social media and personal selling for brand building? Empirical evidence from a cosmetics brand in Indonesia

Content Production for Digital Media: An Introduction

Advertising in health and medicine: using mass media to communicate with patients

Exploring and explaining older consumers' behaviour in the boom of social media

The adoption of new technology by listed companies: the case of Twitter

Integrating social media within an integrated marketing communication decision-making framework

Public relations in health and medicine: using publicity and other unpaid promotional methods to engage audiences

Development of a Responsible Policy Index to Improve Statutory and Self-Regulatory Policies that Protect Children's Diet and Health in the America's Region

Patanjali Ayurved Limited’s Skin Ailment Advertisement: What Have We Learnt?

Media, Consumer Culture, and the Multilectics of Glocalization in India

The changing roles of mass media amidst the growth of the digital media

Show Sold Separately: Promos, Spoilers, and Other Media Paratexts

Cultural Differences in a Restaurant’s Communication with Unsatisfied Customers – The Case of Tripadvisor

Examining search as opposed to experience goods when investigating synergies of internet news articles and banner ads

Sex Education on TikTok: A Content Analysis of Themes

Mapping methods of research on consumer engagement with brands on social media: A literature review

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