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Integrating Marketing Communications: New Findings, New Lessons, and New Ideas

Journal of marketing, 2016-11, Vol.80 (6), p.122-145

2016

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Testing of Standardized Advertising Slogans Within the Marketing Communication of Sustainable and Local Foods in Order to Reveal Consumer Preferences

Frontiers in sustainable food systems, 2021-07, Vol.5

2021

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Revisiting product classification to examine content marketing practices

Journal of research in interactive marketing, 2019-11, Vol.13 (4), p.492-508

Miliopoulou, Georgia-Zozeta

2019

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The Psychology of Consumer Profiling in a Digital Age

Gunter, Barrie

1st edition., 2016

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Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook

Management science, 2018-11, Vol.64 (11), p.5105-5131

2018

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The Language of Branding: Theory, Strategies, and Tactics

1, 2018

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Cracking under pressure: Current trends in the global advertising industry

Media international Australia incorporating Culture & policy, 2020-02, Vol.174 (1), p.3-16

Sinclair, John

2020

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The influence of eco-label knowledge and trust on pro-environmental consumer behaviour in an emerging market

Journal of strategic marketing, 2017-11, Vol.25 (7), p.511-529

2017

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The influence of YouTubers on followers’ use intention

Journal of research in interactive marketing, 2020-05, Vol.14 (2), p.173-194

2020

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The Relative Influence of Economic and Relational Direct Marketing Communications on Buying Behavior in Business-to-Business Markets

Journal of marketing research, 2018-02, Vol.55 (1), p.48-68

2018

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The impact of brand communication on brand equity through Facebook

Journal of research in interactive marketing, 2015-01, Vol.9 (1), p.31-53

2015

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Social media and consumer engagement: a review and research agenda

Journal of research in interactive marketing, 2016-01, Vol.10 (4), p.268-287

2016

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When Is Ours Better Than Mine? A Framework for Understanding and Altering Participation in Commercial Sharing Systems

Journal of marketing, 2012-07, Vol.76 (4), p.109-125

2012

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Mobile Marketing: A Synthesis and Prognosis

Journal of interactive marketing, 2009-05, Vol.23 (2), p.118-129

2009

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The usage of digital marketing channels in SMEs

Journal of small business and enterprise development, 2015-11, Vol.22 (4), p.633-651

2015

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Research framework, strategies, and applications of intelligent agent technologies (IATs) in marketing

Journal of the Academy of Marketing Science, 2016, Vol.44 (1), p.24-45

2016

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Integrating environmental values and emotion in green marketing communications inducing sustainable consumer behaviour

Journal of marketing communications, 2022-04, Vol.28 (3), p.272-290

Taufique, Khan Md Raziuddin

2022

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Analysing the Influence of Green Marketing Communication in Consumers' Green Purchase Behaviour

International journal of environmental research and public health, 2023-01, Vol.20 (2), p.1356

2023

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The impact of storytelling in creating firm and customer connections in online environments

Journal of research in interactive marketing, 2021-05, Vol.15 (1), p.104-124

2021

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Positioning Rationality and Emotion: Rationality Is Up and Emotion Is Down

The Journal of consumer research, 2015-12, Vol.42 (4), p.632-651

2015

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Antecedents of Online Reviews' Usage and Purchase Influence: An Empirical Comparison of U.S. and Korean Consumers

Journal of interactive marketing, 2009-11, Vol.23 (4), p.332-340

2009

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Are social media replacing traditional media in terms of brand equity creation?

Management research review, 2012-08, Vol.35 (9), p.770-790

2012

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Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues

Journal of interactive marketing, 2010-05, Vol.24 (2), p.111-120

2010

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The influence of marketing tools on consumer behavior and its assessment

Vilnius University open series (Online), 2019-12 (2), p.42-48

2019

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Building brand authenticity in fast-moving consumer goods via consumer perceptions of brand marketing communications

European journal of marketing, 2018-06, Vol.52 (7/8), p.1387-1411

2018

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Integrating Marketing Communications: New Findings, New Lessons, and New Ideas

Testing of Standardized Advertising Slogans Within the Marketing Communication of Sustainable and Local Foods in Order to Reveal Consumer Preferences

Revisiting product classification to examine content marketing practices

The Psychology of Consumer Profiling in a Digital Age

Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook

The Language of Branding: Theory, Strategies, and Tactics

Cracking under pressure: Current trends in the global advertising industry

The influence of eco-label knowledge and trust on pro-environmental consumer behaviour in an emerging market

The influence of YouTubers on followers’ use intention

The Relative Influence of Economic and Relational Direct Marketing Communications on Buying Behavior in Business-to-Business Markets

The impact of brand communication on brand equity through Facebook

Social media and consumer engagement: a review and research agenda

When Is Ours Better Than Mine? A Framework for Understanding and Altering Participation in Commercial Sharing Systems

Mobile Marketing: A Synthesis and Prognosis

The usage of digital marketing channels in SMEs

Research framework, strategies, and applications of intelligent agent technologies (IATs) in marketing

Integrating environmental values and emotion in green marketing communications inducing sustainable consumer behaviour

Analysing the Influence of Green Marketing Communication in Consumers' Green Purchase Behaviour

The impact of storytelling in creating firm and customer connections in online environments

Positioning Rationality and Emotion: Rationality Is Up and Emotion Is Down

Antecedents of Online Reviews' Usage and Purchase Influence: An Empirical Comparison of U.S. and Korean Consumers

Are social media replacing traditional media in terms of brand equity creation?

Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues

The influence of marketing tools on consumer behavior and its assessment

Building brand authenticity in fast-moving consumer goods via consumer perceptions of brand marketing communications

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