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Integrating Marketing Communications: New Findings, New Lessons, and New Ideas

Journal of marketing, 2016-11, Vol.80 (6), p.122-145

2016

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The Dynamics of Influencer Marketing: A Multidisciplinary Approach

1, 2023

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Retailer Marketing Communications in the Digital Age: Getting the Right Message to the Right Shopper at the Right Time

Journal of retailing, 2021-03, Vol.97 (1), p.116-132

2021

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Marketing communication tools and their influence on marketing innovation: Evidence from Slovakian SMEs

Management & marketing (Bucharest, Romania), 2021-09, Vol.16 (3), p.210-227

2021

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Marketing Communications

Second edition., 2021

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Country branding research: a decade’s systematic review

Cogent business & management, 2024-12, Vol.11 (1)

2024

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Digital Dawn in Adland: Transforming Australian Agencies

Crawford, Robert

1st, 2021

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Building Corporate Identity, Image and Reputation in the Digital Era

1, 2022

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Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design

Landa, Robin

1, 2022

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Introduction to Advertising: Understanding and Managing the Advertising Process

Mogaji, Emmanuel

1st, 2021

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Principles of Strategic Communication

1st, 2021

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Consumer engagement behavior perspective in social media: Mediating role and impact on brand equity

Journal of Eastern European and Central Asian research, 2021-01, Vol.8 (2), p.160-170

2021

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Revisiting product classification to examine content marketing practices

Journal of research in interactive marketing, 2019-11, Vol.13 (4), p.492-508

Miliopoulou, Georgia-Zozeta

2019

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Online influencer marketing

Journal of the Academy of Marketing Science, 2022-03, Vol.50 (2), p.226-251

2022

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Does brand meaning exist in similarity or singularity?

Journal of business research, 2009-03, Vol.62 (3), p.356-361

2009

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Communicating concrete and abstract product attributes: the role of evaluation mode and inter-attribute trade-offs

Cogent business & management, 2024-12, Vol.11 (1)

2024

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Marketing capabilities and international new venture performance: The mediation role of marketing communication and the moderation effect of technological turbulence

Journal of business research, 2020-02, Vol.107, p.25-37

2020

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Navigating the New Era of Influencer Marketing: How to be Successful on Instagram, TikTok, & Co

California management review, 2020-11, Vol.63 (1), p.5-25

2020

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Evolution of digital marketing communication: Bibliometric analysis and network visualization from key articles

Journal of business research, 2021-06, Vol.130, p.552-563

2021

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The Impact of Different Touchpoints on Brand Consideration

Journal of retailing, 2015-06, Vol.91 (2), p.235-253

2015

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The Routledge Companion to Contemporary Brand Management

1st edition., 2016

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The model of marketing communications effectiveness: empirical evidence from Slovenian business-to-business practice

Journal of business economics and management, 2012-09, Vol.13 (4), p.705-723

2012

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Commercial Communication in the Digital Age : Information or Disinformation?

1 Edition., 2017

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Cross-Cultural Communication of Chinese Brands

Zhang, Jingyun

1, 2024

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Impact of culture on marketing strategy: Introduction to the special issue

Journal of business research, 2009-10, Vol.62 (10), p.921-923

Laroche, Michel

2009

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Integrating Marketing Communications: New Findings, New Lessons, and New Ideas

The Dynamics of Influencer Marketing: A Multidisciplinary Approach

Retailer Marketing Communications in the Digital Age: Getting the Right Message to the Right Shopper at the Right Time

Marketing communication tools and their influence on marketing innovation: Evidence from Slovakian SMEs

Marketing Communications

Country branding research: a decade’s systematic review

Digital Dawn in Adland: Transforming Australian Agencies

Building Corporate Identity, Image and Reputation in the Digital Era

Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design

Introduction to Advertising: Understanding and Managing the Advertising Process

Principles of Strategic Communication

Consumer engagement behavior perspective in social media: Mediating role and impact on brand equity

Revisiting product classification to examine content marketing practices

Online influencer marketing

Does brand meaning exist in similarity or singularity?

Communicating concrete and abstract product attributes: the role of evaluation mode and inter-attribute trade-offs

Marketing capabilities and international new venture performance: The mediation role of marketing communication and the moderation effect of technological turbulence

Navigating the New Era of Influencer Marketing: How to be Successful on Instagram, TikTok, & Co

Evolution of digital marketing communication: Bibliometric analysis and network visualization from key articles

The Impact of Different Touchpoints on Brand Consideration

The Routledge Companion to Contemporary Brand Management

The model of marketing communications effectiveness: empirical evidence from Slovenian business-to-business practice

Commercial Communication in the Digital Age : Information or Disinformation?

Cross-Cultural Communication of Chinese Brands

Impact of culture on marketing strategy: Introduction to the special issue

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