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Integrating Marketing Communications: New Findings, New Lessons, and New Ideas

Journal of marketing, 2016-11, Vol.80 (6), p.122-145

2016

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Online influencer marketing

Journal of the Academy of Marketing Science, 2022-03, Vol.50 (2), p.226-251

2022

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Navigating the New Era of Influencer Marketing: How to be Successful on Instagram, TikTok, & Co

California management review, 2020-11, Vol.63 (1), p.5-25

2020

Volltextzugriff (PDF)

Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing

Journal of interactive marketing, 2012-05, Vol.26 (2), p.83-91

2012

Volltextzugriff (PDF)

Creating Effective Marketing Messages Through Moderately Surprising Syntax

Journal of marketing, 2023-09, Vol.87 (5), p.755-775

2023

Volltextzugriff (PDF)

The Relative Influence of Economic and Relational Direct Marketing Communications on Buying Behavior in Business-to-Business Markets

Journal of marketing research, 2018-02, Vol.55 (1), p.48-68

2018

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Institutions and axioms: an extension and update of service-dominant logic

Journal of the Academy of Marketing Science, 2016-01, Vol.44 (1), p.5-23

2016

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Travelers’ Health Risk Perceptions and Protective Behavior: A Psychological Approach

Journal of travel research, 2017-07, Vol.56 (6), p.744-759

2017

Volltextzugriff (PDF)

From Firm-Controlled to Consumer-Contributed: Consumer Co-Production of Personal Media Marketing Communication

Journal of interactive marketing, 2014-05, Vol.28 (2), p.117-133

2014

Volltextzugriff (PDF)

When Is Ours Better Than Mine? A Framework for Understanding and Altering Participation in Commercial Sharing Systems

Journal of marketing, 2012-07, Vol.76 (4), p.109-125

2012

Volltextzugriff (PDF)

The CDC Clear Communication Index Is a New Evidence-Based Tool to Prepare and Review Health Information

Health promotion practice, 2014-09, Vol.15 (5), p.629-637

2014

Volltextzugriff (PDF)

Mobile Marketing: A Synthesis and Prognosis

Journal of interactive marketing, 2009-05, Vol.23 (2), p.118-129

2009

Volltextzugriff (PDF)

Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?

Journal of marketing, 2009-05, Vol.73 (3), p.52-68

2009

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Market orientation and performance of export ventures: the process through marketing capabilities and competitive advantages

Journal of the Academy of Marketing Science, 2011-04, Vol.39 (2), p.252-269

2011

Volltextzugriff (PDF)

Research framework, strategies, and applications of intelligent agent technologies (IATs) in marketing

Journal of the Academy of Marketing Science, 2016, Vol.44 (1), p.24-45

2016

Volltextzugriff (PDF)

How Large Information Technology Companies Use Twitter: Arrangement of Corporate Accounts and Characteristics of Tweets

Journal of business and technical communication, 2020-10, Vol.34 (4), p.364-392

2020

Volltextzugriff (PDF)

Synergistic effects of social media and traditional marketing on brand sales: capturing the time-varying effects

Journal of the Academy of Marketing Science, 2017-03, Vol.45 (2), p.268-288

2017

Volltextzugriff (PDF)

Marketing Communication Strategies and Consumer Financial Decision Making: The Role of National Culture

Journal of marketing, 2015-01, Vol.79 (1), p.44-63

2015

Volltextzugriff (PDF)

Antecedents of Online Reviews' Usage and Purchase Influence: An Empirical Comparison of U.S. and Korean Consumers

Journal of interactive marketing, 2009-11, Vol.23 (4), p.332-340

2009

Volltextzugriff (PDF)

Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues

Journal of interactive marketing, 2010-05, Vol.24 (2), p.111-120

2010

Volltextzugriff (PDF)

Why Is My Team Wearing Rainbow Jerseys? Exploring Effects of DEI Messages on Sports Fans’ Responses

Australasian marketing journal, 2024-04

2024

Volltextzugriff (PDF)

Marketing by Design: The Influence of Perceptual Structure on Brand Performance

Journal of marketing, 2023-09, Vol.87 (5), p.736-754

2023

Volltextzugriff (PDF)

Managing Customer Uncertainty in Making Service Offshoring Decisions

Journal of service research : JSR, 2021-11, Vol.24 (4), p.500-519

2021

Volltextzugriff (PDF)

Writing telepathy back into marketing theory

Marketing theory, 2022-09, Vol.22 (3), p.421-443

Tadajewski, Mark

2022

Volltextzugriff (PDF)

Email Marketing as a Tool for Strategic Persuasion

Journal of interactive marketing, 2022-08, Vol.57 (3), p.377-392

2022

Volltextzugriff (PDF)

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Integrating Marketing Communications: New Findings, New Lessons, and New Ideas

Online influencer marketing

Navigating the New Era of Influencer Marketing: How to be Successful on Instagram, TikTok, & Co

Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing

Creating Effective Marketing Messages Through Moderately Surprising Syntax

The Relative Influence of Economic and Relational Direct Marketing Communications on Buying Behavior in Business-to-Business Markets

Institutions and axioms: an extension and update of service-dominant logic

Travelers’ Health Risk Perceptions and Protective Behavior: A Psychological Approach

From Firm-Controlled to Consumer-Contributed: Consumer Co-Production of Personal Media Marketing Communication

When Is Ours Better Than Mine? A Framework for Understanding and Altering Participation in Commercial Sharing Systems

The CDC Clear Communication Index Is a New Evidence-Based Tool to Prepare and Review Health Information

Mobile Marketing: A Synthesis and Prognosis

Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?

Market orientation and performance of export ventures: the process through marketing capabilities and competitive advantages

Research framework, strategies, and applications of intelligent agent technologies (IATs) in marketing

How Large Information Technology Companies Use Twitter: Arrangement of Corporate Accounts and Characteristics of Tweets

Synergistic effects of social media and traditional marketing on brand sales: capturing the time-varying effects

Marketing Communication Strategies and Consumer Financial Decision Making: The Role of National Culture

Antecedents of Online Reviews' Usage and Purchase Influence: An Empirical Comparison of U.S. and Korean Consumers

Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues

Why Is My Team Wearing Rainbow Jerseys? Exploring Effects of DEI Messages on Sports Fans’ Responses

Marketing by Design: The Influence of Perceptual Structure on Brand Performance

Managing Customer Uncertainty in Making Service Offshoring Decisions

Writing telepathy back into marketing theory

Email Marketing as a Tool for Strategic Persuasion

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