UB Paderborn / Katalog / Suche / in CDI

1 – 25 von 69.872

Sortiert nach

Online influencer marketing

Journal of the Academy of Marketing Science, 2022-03, Vol.50 (2), p.226-251

2022

Volltextzugriff (PDF)

Business to business digital content marketing: marketers’ perceptions of best practice

Journal of research in interactive marketing, 2014-10, Vol.8 (4), p.269-293

2014

Volltextzugriff (PDF)

Democratizing Luxury: Name Brands, Advertising, and Consumption in Modern Japan

Culver, Annika A

1, 2023

Volltextzugriff (PDF)

Data-driven marketing for growth and profitability

EuroMed journal of business, 2021-10, Vol.16 (4), p.381-398

2021

Volltextzugriff (PDF)

Ethnic Marketing: Theory, Practice and Entrepreneurship

1, 2018

Volltextzugriff (PDF)

Social media and consumer engagement: a review and research agenda

Journal of research in interactive marketing, 2016-01, Vol.10 (4), p.268-287

2016

Volltextzugriff (PDF)

Marketing in the Sharing Economy

Journal of marketing, 2019-09, Vol.83 (5), p.5-27

2019

Volltextzugriff (PDF)

Intercultural Marketing: Theory and Practice

Beveridge, Ivana

1st edition, 2021

Volltextzugriff (PDF)

Integrating the Principles of Green Marketing by Using Big Data. Good Practices

Amfiteatru economic, 2019-02, Vol.21 (50), p.258-269

2019

Volltextzugriff (PDF)

Personalization in Email Marketing: The Role of Noninformative Advertising Content

Marketing science (Providence, R.I.), 2018-03, Vol.37 (2), p.236-258

2018

Volltextzugriff (PDF)

The influence of YouTubers on followers’ use intention

Journal of research in interactive marketing, 2020-05, Vol.14 (2), p.173-194

2020

Volltextzugriff (PDF)

Behaviorally targeted location-based mobile marketing

Journal of the Academy of Marketing Science, 2021-07, Vol.49 (4), p.677-702

2021

Volltextzugriff (PDF)

The Impact of Different Touchpoints on Brand Consideration

Journal of retailing, 2015-06, Vol.91 (2), p.235-253

2015

Volltextzugriff (PDF)

Can the marketing department benefit from socially responsible marketing activities? The role of legitimacy and customers’ interest in social responsibility

European journal of marketing, 2022-02, Vol.56 (2), p.400-441

2022

Volltextzugriff (PDF)

Revisiting international marketing strategy in a digital era: Opportunities, challenges, and research directions

International marketing review, 2020-05, Vol.37 (3), p.405-424

2020

Volltextzugriff (PDF)

Perceived Greenwashing: The Effects of Green Marketing on Environmental and Product Perceptions

Journal of business ethics, 2021-07, Vol.171 (4), p.719-739

2021

Volltextzugriff (PDF)

Consuming Atmospheres: Designing, Experiencing, and Researching Atmospheres in Consumption Spaces

1st, 2024

Volltextzugriff (PDF)

The Effect of Individual Online Reviews on Purchase Likelihood

Marketing science (Providence, R.I.), 2021-07, Vol.40 (4), p.708-730

2021

Volltextzugriff (PDF)

Morphing Banner Advertising

Marketing science (Providence, R.I.), 2014-01, Vol.33 (1), p.27-46

2014

Volltextzugriff (PDF)

Cause Marketing Effectiveness and the Moderating Role of Price Discounts

Journal of marketing, 2014-11, Vol.78 (6), p.120-142

2014

Volltextzugriff (PDF)

Impacts of influencer attributes on purchase intentions in social media influencer marketing: Mediating roles of characterizations

Technological forecasting & social change, 2022-01, Vol.174, p.121246, Article 121246

2022

Volltextzugriff (PDF)

Fostering brand engagement and value-laden trusted B2B relationships through digital content marketing: The role of brand’s helpfulness

European journal of marketing, 2019-09, Vol.53 (9), p.1759-1781

2019

Volltextzugriff (PDF)

The impact of brand communication on brand equity through Facebook

Journal of research in interactive marketing, 2015-01, Vol.9 (1), p.31-53

2015

Volltextzugriff (PDF)

Routledge International Handbook of Consumer Psychology

1, 2017

Volltextzugriff (PDF)

The Impact of Online Reviews on the Information Flows and Outcomes of Marketing Systems

Journal of macromarketing, 2022-03, Vol.42 (1), p.146-164

2022

Volltextzugriff (PDF)

1 – 25 von 69.872

Suche als RSS-Feed

Aktive Filter

Zeitschrift / SerieAdvertising Age

SpracheArabisch

SpracheLitauisch

ThemaLife Sciences & Biomedicine

SpracheEnglisch

ThemaConsumers

Suchergebnisse filtern

Filter anzeigen

Nur zeigen

Geprüft (Peer-Review)
(26.773)
Mit Volltextzugriff
(57.652)

Publikationsform

7 weitere anzeigen...

Weniger anzeigen...

Sprache

14 weitere anzeigen...

Weniger anzeigen...

Erscheinungsjahr

n.n

Thema

Marketing
(60.885)
Consumer Behavior
(17.642)
Social Sciences
(16.960)
Business & Economics
(14.877)
Studies
(14.493)
Business
(12.904)
Advertising
(9.865)
Market Strategy
(8.170)
Consumption
(7.877)
Retail Stores
(7.866)
Customer Services
(7.269)
Brand Loyalty
(7.053)
Social Networks
(6.822)
Customers
(6.731)
Management
(6.512)
Internet
(5.823)
Brands
(5.711)
Trends
(5.578)
Product Development
(4.938)

14 weitere anzeigen...

Weniger anzeigen...

Kollektion

Access via Business Source (EBSCOhost)
(40.413)
Nexis Uni
(16.586)
Ingenta
(15.872)
Publisher website
(13.381)
IngentaConnect Journals
(12.732)
Emerald Management 200
(8.876)
EZB Electronic Journals Library
(6.544)
JSTOR All Journals
(5.718)
SpringerNature Journals
(3.831)
ProQuest Dissertations & Theses A&I
(3.781)
SAGE Publications
(2.687)
SpringerLINK Contemporary (Konsortium Baden-Württemberg)
(2.451)
PAIS Index
(2.284)
Access via Wiley Online Library
(2.001)
Taylor & Francis Journals Complete
(1.905)
Access via Taylor & Francis
(1.893)
Ovid SocietyJournals and Single Titles
(1.891)
Taylor & Francis
(1.814)
Wiley Online Library
(1.619)
Sociological Abstracts
(1.414)

15 weitere anzeigen...

Weniger anzeigen...

Zeitschrift / Serie

Marketing
(3.138)
Marketing Week
(1.945)
Brandweek
(1.124)
Wwd
(994)
European Journal Of Marketing
(879)
The Journal Of Consumer Marketing
(872)
Marketing News
(870)
The Journal Of Product & Brand Management
(700)
Business World
(650)
Supermarket News
(649)

5 weitere anzeigen...

Weniger anzeigen...

Neu hinzugefügt

Menü

Weitere Dienste

Einstellungen

Online influencer marketing

Business to business digital content marketing: marketers’ perceptions of best practice

Democratizing Luxury: Name Brands, Advertising, and Consumption in Modern Japan

Data-driven marketing for growth and profitability

Ethnic Marketing: Theory, Practice and Entrepreneurship

Social media and consumer engagement: a review and research agenda

Marketing in the Sharing Economy

Intercultural Marketing: Theory and Practice

Integrating the Principles of Green Marketing by Using Big Data. Good Practices

Personalization in Email Marketing: The Role of Noninformative Advertising Content

The influence of YouTubers on followers’ use intention

Behaviorally targeted location-based mobile marketing

The Impact of Different Touchpoints on Brand Consideration

Can the marketing department benefit from socially responsible marketing activities? The role of legitimacy and customers’ interest in social responsibility

Revisiting international marketing strategy in a digital era: Opportunities, challenges, and research directions

Perceived Greenwashing: The Effects of Green Marketing on Environmental and Product Perceptions

Consuming Atmospheres: Designing, Experiencing, and Researching Atmospheres in Consumption Spaces

The Effect of Individual Online Reviews on Purchase Likelihood

Morphing Banner Advertising

Cause Marketing Effectiveness and the Moderating Role of Price Discounts

Impacts of influencer attributes on purchase intentions in social media influencer marketing: Mediating roles of characterizations

Fostering brand engagement and value-laden trusted B2B relationships through digital content marketing: The role of brand’s helpfulness

The impact of brand communication on brand equity through Facebook

Routledge International Handbook of Consumer Psychology

The Impact of Online Reviews on the Information Flows and Outcomes of Marketing Systems

Aktive Filter

Suchergebnisse filtern