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Online influencer marketing

Journal of the Academy of Marketing Science, 2022-03, Vol.50 (2), p.226-251

2022

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Augmented reality: Designing immersive experiences that maximize consumer engagement

Business horizons, 2016-03, Vol.59 (2), p.149-161

2016

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Social media and consumer engagement: a review and research agenda

Journal of research in interactive marketing, 2016-01, Vol.10 (4), p.268-287

2016

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Personalization in Email Marketing: The Role of Noninformative Advertising Content

Marketing science (Providence, R.I.), 2018-03, Vol.37 (2), p.236-258

2018

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The Impact of Different Touchpoints on Brand Consideration

Journal of retailing, 2015-06, Vol.91 (2), p.235-253

2015

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What Makes Online Content Viral?

Journal of marketing research, 2012-04, Vol.49 (2), p.192-205

2012

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Morphing Banner Advertising

Marketing science (Providence, R.I.), 2014-01, Vol.33 (1), p.27-46

2014

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Prevalence of Child-Directed Marketing on Breakfast Cereal Packages before and after Chile's Food Marketing Law: A Pre- and Post-Quantitative Content Analysis

International journal of environmental research and public health, 2019-11, Vol.16 (22), p.4501

2019

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How Affective Evaluation and Tourist Type Impact Event Marketing Outcomes: Field Studies in Experiential Marketing

Journal of advertising, 2023-01, Vol.52 (1), p.133-144

2023

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Medical Marketing in the United States, 1997-2016

JAMA : the journal of the American Medical Association, 2019-01, Vol.321 (1), p.80

2019

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In Brands We Trust? A Multicategory, Multicountry Investigation of Sensitivity of Consumers’ Trust in Brands to Marketing-Mix Activities

The Journal of consumer research, 2019-12, Vol.46 (4), p.651-670

2019

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Content marketing capability building: a conceptual framework

Journal of research in interactive marketing, 2020-04, Vol.14 (1), p.133-151

2020

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New frontiers and future directions in interactive marketing: Inaugural Editorial

Journal of research in interactive marketing, 2021-05, Vol.15 (1), p.1-9

Wang, Cheng Lu

2021

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YouTube marketing: how marketers' video optimization practices influence video views

Internet research, 2020-10, Vol.30 (6), p.1689-1707

Tafesse, Wondwesen

2020

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Revisiting product classification to examine content marketing practices

Journal of research in interactive marketing, 2019-11, Vol.13 (4), p.492-508

Miliopoulou, Georgia-Zozeta

2019

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Do Coupons Expand or Cannibalize Revenue? Evidence from an e-Market

Management science, 2019-01, Vol.65 (1), p.286-300

2019

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Marketing's Impact on Firm Value: Generalizations from a Meta-Analysis

Journal of marketing research, 2016-08, Vol.53 (4), p.515-534

2016

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Dynamic budget allocation for social media advertising campaigns: optimization and learning

European journal of operational research, 2022-05, Vol.299 (1), p.223-234

2022

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Patient Influencers: The Next Frontier in Direct-to-Consumer Pharmaceutical Marketing

Journal of medical Internet research, 2022-03, Vol.24 (3), p.e29422-e29422

2022

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A Viral Branching Model for Predicting the Spread of Electronic Word of Mouth

Marketing science (Providence, R.I.), 2010-03, Vol.29 (2), p.348-365

2010

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Attractiveness, trustworthiness and expertise – social influencers’ winning formula?

The journal of product & brand management, 2021-05, Vol.30 (5), p.707-725

2021

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Is this advertisement designed to appeal to you? Adolescents’ views about Instagram advertisements promoting ultra-processed products

Public health nutrition, 2024-03, Vol.27 (1), p.e96-e96

2024

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An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness

Journal of interactive marketing, 2009-11, Vol.23 (4), p.321-331

2009

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Customer engagement, buyer-seller relationships, and social media

Management decision, 2012-03, Vol.50 (2), p.253-272

Sashi, C.M

2012

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Firm-Created Word-of-Mouth Communication: Evidence from a Field Test

Marketing science (Providence, R.I.), 2009-07, Vol.28 (4), p.721-739

2009

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Online influencer marketing

Augmented reality: Designing immersive experiences that maximize consumer engagement

Social media and consumer engagement: a review and research agenda

Personalization in Email Marketing: The Role of Noninformative Advertising Content

The Impact of Different Touchpoints on Brand Consideration

What Makes Online Content Viral?

Morphing Banner Advertising

Prevalence of Child-Directed Marketing on Breakfast Cereal Packages before and after Chile's Food Marketing Law: A Pre- and Post-Quantitative Content Analysis

How Affective Evaluation and Tourist Type Impact Event Marketing Outcomes: Field Studies in Experiential Marketing

Medical Marketing in the United States, 1997-2016

In Brands We Trust? A Multicategory, Multicountry Investigation of Sensitivity of Consumers’ Trust in Brands to Marketing-Mix Activities

Content marketing capability building: a conceptual framework

New frontiers and future directions in interactive marketing: Inaugural Editorial

YouTube marketing: how marketers' video optimization practices influence video views

Revisiting product classification to examine content marketing practices

Do Coupons Expand or Cannibalize Revenue? Evidence from an e-Market

Marketing's Impact on Firm Value: Generalizations from a Meta-Analysis

Dynamic budget allocation for social media advertising campaigns: optimization and learning

Patient Influencers: The Next Frontier in Direct-to-Consumer Pharmaceutical Marketing

A Viral Branching Model for Predicting the Spread of Electronic Word of Mouth

Attractiveness, trustworthiness and expertise – social influencers’ winning formula?

Is this advertisement designed to appeal to you? Adolescents’ views about Instagram advertisements promoting ultra-processed products

An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness

Customer engagement, buyer-seller relationships, and social media

Firm-Created Word-of-Mouth Communication: Evidence from a Field Test

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