UB Paderborn / Katalog / Suche / in CDI

1 – 25 von 3.085

Sortiert nach

Business-to-business referral as digital coopetition strategy

European journal of marketing, 2020-06, Vol.54 (6), p.1181-1203

2020

Link zum Volltext

Verfügbarkeit prüfen

Don’t you (forget about me)

European journal of marketing, 2020-04, Vol.54 (4), p.761-790

2020

Link zum Volltext

Verfügbarkeit prüfen

Compensatory word of mouth as symbolic self-completion

European journal of marketing, 2020-04, Vol.54 (4), p.671-690

2020

Link zum Volltext

Verfügbarkeit prüfen

The spillover effect of incidental social comparison on materialistic pursuits

European journal of marketing, 2018-04, Vol.52 (5/6), p.1107-1127

2018

Link zum Volltext

Verfügbarkeit prüfen

How WOM marketing contributes to new product adoption

European journal of marketing, 2013-07, Vol.47 (7), p.1089-1114

2013

Link zum Volltext

Verfügbarkeit prüfen

Can the marketing department benefit from socially responsible marketing activities? The role of legitimacy and customers’ interest in social responsibility

European journal of marketing, 2022-02, Vol.56 (2), p.400-441

2022

Link zum Volltext

Verfügbarkeit prüfen

Consumer engagement within retail communication channels: an examination of online brand communities and digital content marketing initiatives

European journal of marketing, 2021-05, Vol.55 (5), p.1411-1439

2021

Link zum Volltext

Verfügbarkeit prüfen

Fostering brand engagement and value-laden trusted B2B relationships through digital content marketing: The role of brand’s helpfulness

European journal of marketing, 2019-09, Vol.53 (9), p.1759-1781

2019

Link zum Volltext

Verfügbarkeit prüfen

Drivers, impediments and manifestations of brand orientation

European journal of marketing, 2012-11, Vol.46 (11/12), p.1457-1475

2012

Link zum Volltext

Verfügbarkeit prüfen

“It’s selling like hotcakes”: deconstructing social media influencer marketing in long-form video content on youtube via social influence heuristics

European journal of marketing, 2021-10, Vol.55 (10), p.2700-2734

2021

Link zum Volltext

Verfügbarkeit prüfen

Factors enhancing word-of-mouth influence: positive and negative service-related messages

European journal of marketing, 2014-01, Vol.48 (1/2), p.336-359

2014

Link zum Volltext

Verfügbarkeit prüfen

On the relationships among brand experience, hedonic emotions, and brand equity

European journal of marketing, 2015-07, Vol.49 (7/8), p.994-1015

2015

Link zum Volltext

Verfügbarkeit prüfen

Customer engagement in evolving technological environments: synopsis and guiding propositions

European journal of marketing, 2019-09, Vol.53 (9), p.2018-2023

2019

Link zum Volltext

Verfügbarkeit prüfen

Digital marketing and business-to-business relationships: a close look at the interface and a roadmap for the future

European journal of marketing, 2020-06, Vol.54 (6), p.1161-1179

2020

Link zum Volltext

Verfügbarkeit prüfen

The unwitting corruption of broadening of marketing into neoliberalism: a beast unleashed?

European journal of marketing, 2021-02, Vol.55 (3), p.868-893

2021

Link zum Volltext

Verfügbarkeit prüfen

Consumer-retailer emotional attachment

European journal of marketing, 2010-09, Vol.44 (9/10), p.1478-1499

2010

Link zum Volltext

Verfügbarkeit prüfen

Opposing brand activism: triggers and strategies of consumers’ antibrand actions

European journal of marketing, 2022-10, Vol.56 (13), p.261-284

2022

Link zum Volltext

Verfügbarkeit prüfen

Internal market orientation, market capabilities and learning orientation

European journal of marketing, 2014-01, Vol.48 (1/2), p.170-192

2014

Link zum Volltext

Verfügbarkeit prüfen

Attention, emotions and cause-related marketing effectiveness

European journal of marketing, 2015-11, Vol.49 (11/12), p.1728-1750

2015

Link zum Volltext

Verfügbarkeit prüfen

Unlocking the potential of upstream social marketing

European journal of marketing, , Vol.47 (9), p.1525-1547

Link zum Volltext

Verfügbarkeit prüfen

Making your online voice loud: the critical role of WOM information

European journal of marketing, 2011-07, Vol.45 (7/8), p.1277-1297

2011

Link zum Volltext

Verfügbarkeit prüfen

Obesity, family units and social marketing intervention: evidence from Nigeria

European journal of marketing, 2022-11, Vol.56 (11), p.2892-2927

2022

Link zum Volltext

Verfügbarkeit prüfen

Transformational leadership as a mediator of the relationship between behavior-based control and salespeople's key outcomes

European journal of marketing, 2009-07, Vol.43 (7/8), p.1008-1031

2009

Link zum Volltext

Verfügbarkeit prüfen

Taking measure: the link between metrics and marketing’s exploitative and explorative capabilities

European journal of marketing, 2020-07, Vol.54 (7), p.1549-1580

Nath, Pravin

2020

Link zum Volltext

Verfügbarkeit prüfen

Just doing it: theorising integrated marketing communications (IMC) practices

European journal of marketing, 2017-01, Vol.51 (3), p.490-510

2017

Link zum Volltext

Verfügbarkeit prüfen

1 – 25 von 3.085

Suche als RSS-Feed

Aktive Filter

Zeitschrift / SerieAdvertising Age

Zeitschrift / SerieThe American Banker

Publikationsformmagazinearticle

Zeitschrift / SerieEuropean Journal Of Marketing

Nur zeigenGeprüft (Peer-Review)

Suchergebnisse filtern

Filter anzeigen

Nur zeigen

Mit Volltextzugriff
(3.085)

Publikationsform

Artikel
(3.068)
Reviews
(17)

Sprache

Englisch
(3.085)
Japanisch
(270)
Deutsch
(2)

Erscheinungsjahr

n.n

Thema

15 weitere anzeigen...

Weniger anzeigen...

Kollektion

Zeitschrift / Serie

Neu hinzugefügt

... seit 90 Tagen
(2)

Menü

Weitere Dienste

Einstellungen

Business-to-business referral as digital coopetition strategy

Don’t you (forget about me)

Compensatory word of mouth as symbolic self-completion

The spillover effect of incidental social comparison on materialistic pursuits

How WOM marketing contributes to new product adoption

Can the marketing department benefit from socially responsible marketing activities? The role of legitimacy and customers’ interest in social responsibility

Consumer engagement within retail communication channels: an examination of online brand communities and digital content marketing initiatives

Fostering brand engagement and value-laden trusted B2B relationships through digital content marketing: The role of brand’s helpfulness

Drivers, impediments and manifestations of brand orientation

“It’s selling like hotcakes”: deconstructing social media influencer marketing in long-form video content on youtube via social influence heuristics

Factors enhancing word-of-mouth influence: positive and negative service-related messages

On the relationships among brand experience, hedonic emotions, and brand equity

Customer engagement in evolving technological environments: synopsis and guiding propositions

Digital marketing and business-to-business relationships: a close look at the interface and a roadmap for the future

The unwitting corruption of broadening of marketing into neoliberalism: a beast unleashed?

Consumer-retailer emotional attachment

Opposing brand activism: triggers and strategies of consumers’ antibrand actions

Internal market orientation, market capabilities and learning orientation

Attention, emotions and cause-related marketing effectiveness

Unlocking the potential of upstream social marketing

Making your online voice loud: the critical role of WOM information

Obesity, family units and social marketing intervention: evidence from Nigeria

Transformational leadership as a mediator of the relationship between behavior-based control and salespeople's key outcomes

Taking measure: the link between metrics and marketing’s exploitative and explorative capabilities

Just doing it: theorising integrated marketing communications (IMC) practices

Aktive Filter

Suchergebnisse filtern