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Effects of marketing claims on toddler food products on parents' product preferences, perceptions and purchasing intentions: an online experiment

The international journal of behavioral nutrition and physical activity, 2024-05, Vol.21 (1), p.60-60, Article 60

2024

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Mobile Targeting

Management science, 2014-07, Vol.60 (7), p.1738-1756

2014

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Exploring Influencing Marketing—Consumer Insights and Creators’ Perspectives

Sustainability, 2024-03, Vol.16 (5), p.1845

2024

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Towards Marketing 4.0: Vision and Survey on the Role of IoT and Data Science

Societies (Basel, Switzerland), 2023-04, Vol.13 (4), p.100

2023

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Optimization in Online Content Recommendation Services: Beyond Click-Through Rates

Manufacturing & service operations management, 2016-01, Vol.18 (1), p.15-33

2016

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Can location factors moderate the effects of the demographic composition of SME's owner managers on the rate of mobile marketing technology

PloS one, 2023-08, Vol.18 (8), p.e0289734

2023

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Social networks: the future of marketing for small business

The Journal of business strategy, 2009-09, Vol.30 (5), p.24-31

2009

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Liking and Following and the Newsvendor: Operations and Marketing Policies Under Social Influence

Management science, 2016-03, Vol.62 (3), p.867-879

2016

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Enhancing bank marketing strategies with ensemble learning: Empirical analysis

PloS one, 2024-01, Vol.19 (1), p.e0294759-e0294759

2024

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Neutrosophic Marketing Strategy and Consumer Behavior

Neutrosophic sets and systems, 2023-12, Vol.62, p.209-216

2023

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A systematic review on EEG-based neuromarketing: recent trends and analyzing techniques

Brain informatics, 2024-12, Vol.11 (1), p.17-25, Article 17

2024

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Organoids in cancer research

Nature reviews. Cancer, 2018-07, Vol.18 (7), p.407

2018

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A Nonparametric Approach to Modeling Choice with Limited Data

Management science, 2013-02, Vol.59 (2), p.305-322

2013

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The interplay between eWOM information and purchase intention on social media: Through the lens of IAM and TAM theory

PloS one, 2022-09, Vol.17 (9), p.e0272926-e0272926

2022

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Brand Performance Volatility from Marketing Spending

Management science, 2016-01, Vol.62 (1), p.197-215

2016

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Impacts of Marketing Strategy and Social Media Activity on the Profitability of Online Wine Shops: The Case of Hungary

Economies, 2022-11, Vol.10 (12), p.301

2022

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Assessing the Efficacy of Cryptocurrency Applications’ Affiliate Marketing Process on Supply Chain Firms’ Website Visibility

Sustainability, 2023-04, Vol.15 (9), p.7326

2023

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Advertising Value Constructs’ Implication on Purchase Intention: Social Media Advertising

Management dynamics in the knowledge economy, 2022-09, Vol.10 (3), p.287-303

2022

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Digital Transformation—Top Priority in Difficult Times: The Case Study of Romanian Micro-Enterprises and SMEs

Sustainability, 2022-08, Vol.14 (17), p.10741

2022

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Digital transformation of the promotion of educational services of Kazakhstani universities

Journal of innovation and entrepreneurship, 2024-12, Vol.13 (1), p.1-20, Article 3

2024

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Clear up this stem-cell mess

Nature (London), 2018-09, Vol.561 (7724), p.455-457

2018

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Modelling the mass consumption potential of organic food: Evidence from an emerging economy

PloS one, 2023-09, Vol.18 (9), p.e0291089-e0291089

2023

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Global Distribution of ICulex tritaeniorhynchus/I and Impact Factors

International journal of environmental research and public health, 2023-03, Vol.20 (6)

2023

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Viewer Engagement in Response to Mixed and Uniform Emotional Content in Marketing Videos-An Electroencephalographic Study

Sensors (Basel, Switzerland), 2024-01, Vol.24 (2), p.517

2024

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Physical Therapists' Knowledge, Skills, Beliefs, and Organizations Impact Physical Activity Promotion: A Systematic Review and Meta-Analysis

Physical therapy, 2022-03, Vol.102 (3), p.1

2022

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Effects of marketing claims on toddler food products on parents' product preferences, perceptions and purchasing intentions: an online experiment

Mobile Targeting

Exploring Influencing Marketing—Consumer Insights and Creators’ Perspectives

Towards Marketing 4.0: Vision and Survey on the Role of IoT and Data Science

Optimization in Online Content Recommendation Services: Beyond Click-Through Rates

Can location factors moderate the effects of the demographic composition of SME's owner managers on the rate of mobile marketing technology

Social networks: the future of marketing for small business

Liking and Following and the Newsvendor: Operations and Marketing Policies Under Social Influence

Enhancing bank marketing strategies with ensemble learning: Empirical analysis

Neutrosophic Marketing Strategy and Consumer Behavior

A systematic review on EEG-based neuromarketing: recent trends and analyzing techniques

Organoids in cancer research

A Nonparametric Approach to Modeling Choice with Limited Data

The interplay between eWOM information and purchase intention on social media: Through the lens of IAM and TAM theory

Brand Performance Volatility from Marketing Spending

Impacts of Marketing Strategy and Social Media Activity on the Profitability of Online Wine Shops: The Case of Hungary

Assessing the Efficacy of Cryptocurrency Applications’ Affiliate Marketing Process on Supply Chain Firms’ Website Visibility

Advertising Value Constructs’ Implication on Purchase Intention: Social Media Advertising

Digital Transformation—Top Priority in Difficult Times: The Case Study of Romanian Micro-Enterprises and SMEs

Digital transformation of the promotion of educational services of Kazakhstani universities

Clear up this stem-cell mess

Modelling the mass consumption potential of organic food: Evidence from an emerging economy

Global Distribution of ICulex tritaeniorhynchus/I and Impact Factors

Viewer Engagement in Response to Mixed and Uniform Emotional Content in Marketing Videos-An Electroencephalographic Study

Physical Therapists' Knowledge, Skills, Beliefs, and Organizations Impact Physical Activity Promotion: A Systematic Review and Meta-Analysis

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