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An Instructor's Manual to H2H Marketing Case Studies: Teach Human-To-Human Marketing Effectively

1, 2024

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Digital HR: A Critical Management Approach to the Digitalization of Organizations in the New Normal

2nd ed. 2023, 2023

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Exploring and evaluating success factors of social media marketing strategy: a multi-dimensional-multi-criteria framework

Foresight (Cambridge), 2021-10, Vol.23 (6), p.655-678

2021

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Influential Chief Marketing Officers and Management Revenue Forecasts

The Accounting review, 2018-07, Vol.93 (4), p.253-281

2018

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The influence of marketing scholarship's legacy on nonprofit marketing

International journal of financial studies, 2013-09, Vol.1 (3), p.102-118

Wymer, Walter

2013

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Quality factors and performance outcome of cloud-based marketing system

Kybernetes, 2022-01, Vol.51 (1), p.485-503

2022

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A study of the structural integration of the marketing and PR functions in the C-suite

Journal of marketing communications, 2016-11, Vol.22 (6), p.626-652

2016

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CUSTOMER ENGAGEMENT TOWARDS BOUTIQUE AND ITS IMPACT ON AUTOMATION MARKETING WITH SPECIAL PREFERENCE TO CHENNAI CITY

NeuroQuantology, 2022-01, Vol.20 (21), p.78

2022

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Tying Customer Engagement to Employee Engagement

MIT Sloan management review, 2014-04, Vol.55 (3), p.1

Kiron, David

2014

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The Art of Selling with Social Tools

MIT Sloan management review, 2014-04, Vol.55 (3), p.1

Kane, Gerald C

2014

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An exploration of how boards of directors impact chief marketing officer performance: Insights from the field

AMS review, 2022-06, Vol.12 (1-2), p.105-115

Whitler, Kimberly A.

2022

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What is left of marketing for the Chief Marketing Officer?

Cadernos EBAPE.BR, 2021-10, Vol.19 (4), p.858-871

2021

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Project Cerberus: Tobacco Industry Strategy to Create an Alternative to the Framework Convention on Tobacco Control

American journal of public health (1971), 2008-09, Vol.98 (9), p.1630-1642

2008

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SPECIAL LISTING

Journal of environmental health, 2024-04, Vol.86 (8), p.52-53

2024

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SPECIAL LISTING

Journal of environmental health, 2024-03, Vol.86 (7), p.46-47

2024

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The impact of big data analytics talent capability on business intelligence infrastructure to achieve firm performance

Foresight (Cambridge), 2023-05, Vol.25 (3), p.448-464

2023

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SPECIAL LISTING

Journal of environmental health, 2024-01, Vol.86 (6), p.44-45

2024

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How to Choose the Right Digital Leader for Your Company

MIT Sloan management review, 2019-07, Vol.60 (4), p.1-4

2019

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Insights on the adoption of social media marketing in B2B services

TQM journal, 2018-07, Vol.30 (5), p.490-529

2018

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DISRUPTIONS IN THE GLOBAL SUPPLY CHAIN INDUSTRY: FIRM AND INDIVIDUAL VIEW OF COVID-19 PANDEMIC VERSUS THE FINANCIAL CRISIS OF 2008-2009

Marketing management journal, 2022-10, Vol.32 (2), p.126-141

2022

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An Action Research Approach to Examine the Germaneness of Franchise Fees, Advertising Fees, and Innate Constructs Involved in the Franchise Sales Process

Lott Valenti, Laura

2023

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Thinking green: How marketing managers select media for consumer acceptance

The Journal of business strategy, 2018-04, Vol.39 (2), p.30-38

2018

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Monitoring Marketing Sources of Brand Reputation Risk

NIM Marketing Intelligence Review, 2023-05, Vol.15 (1), p.46-53

2023

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Humira: the first $20 billion drug

The American journal of managed care, 2023-02, Vol.29 (2), p.78-80

2023

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Making marketers accountable:a failure of marketing education?

Marketing intelligence & planning, 2004-08, Vol.22 (5), p.557-567

2004

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An Instructor's Manual to H2H Marketing Case Studies: Teach Human-To-Human Marketing Effectively

Digital HR: A Critical Management Approach to the Digitalization of Organizations in the New Normal

Exploring and evaluating success factors of social media marketing strategy: a multi-dimensional-multi-criteria framework

Influential Chief Marketing Officers and Management Revenue Forecasts

The influence of marketing scholarship's legacy on nonprofit marketing

Quality factors and performance outcome of cloud-based marketing system

A study of the structural integration of the marketing and PR functions in the C-suite

CUSTOMER ENGAGEMENT TOWARDS BOUTIQUE AND ITS IMPACT ON AUTOMATION MARKETING WITH SPECIAL PREFERENCE TO CHENNAI CITY

Tying Customer Engagement to Employee Engagement

The Art of Selling with Social Tools

An exploration of how boards of directors impact chief marketing officer performance: Insights from the field

What is left of marketing for the Chief Marketing Officer?

Project Cerberus: Tobacco Industry Strategy to Create an Alternative to the Framework Convention on Tobacco Control

SPECIAL LISTING

SPECIAL LISTING

The impact of big data analytics talent capability on business intelligence infrastructure to achieve firm performance

SPECIAL LISTING

How to Choose the Right Digital Leader for Your Company

Insights on the adoption of social media marketing in B2B services

DISRUPTIONS IN THE GLOBAL SUPPLY CHAIN INDUSTRY: FIRM AND INDIVIDUAL VIEW OF COVID-19 PANDEMIC VERSUS THE FINANCIAL CRISIS OF 2008-2009

An Action Research Approach to Examine the Germaneness of Franchise Fees, Advertising Fees, and Innate Constructs Involved in the Franchise Sales Process

Thinking green: How marketing managers select media for consumer acceptance

Monitoring Marketing Sources of Brand Reputation Risk

Humira: the first $20 billion drug

Making marketers accountable:a failure of marketing education?

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