UB Paderborn / Katalog / Suche / in CDI

Sortiert nach

Einfacher Volltextzugriff von (fast) überall

Installieren Sie die LibKey Nomad-Browsererweiterung und erhalten Sie von vielen Webseiten einfachen Zugriff auf lizenzierte Volltexte oder Open Access Publikationen. Mehr erfahren...

Effects of marketing claims on toddler food products on parents' product preferences, perceptions and purchasing intentions: an online experiment

The international journal of behavioral nutrition and physical activity, 2024-05, Vol.21 (1), p.60-60, Article 60

2024

Volltextzugriff (PDF)

Exploring Influencing Marketing—Consumer Insights and Creators’ Perspectives

Sustainability, 2024-03, Vol.16 (5), p.1845

2024

Volltextzugriff (PDF)

A Fuzzy-Based Application for Marketing 4.0 Brand Perception in the COVID-19 Process

Sustainability, 2022-12, Vol.14 (24), p.16407

2022

Volltextzugriff (PDF)

Neutrosophic Marketing Strategy and Consumer Behavior

Neutrosophic sets and systems, 2023-12, Vol.62, p.209-216

2023

Volltextzugriff (PDF)

The Effects of a Digital Marketing Orientation on Business Performance

Sustainability, 2024-08, Vol.16 (15), p.6685

2024

Volltextzugriff (PDF)

Impacts of Marketing Strategy and Social Media Activity on the Profitability of Online Wine Shops: The Case of Hungary

Economies, 2022-11, Vol.10 (12), p.301

2022

Volltextzugriff (PDF)

The interplay between eWOM information and purchase intention on social media: Through the lens of IAM and TAM theory

PloS one, 2022-09, Vol.17 (9), p.e0272926-e0272926

2022

Volltextzugriff (PDF)

Advertising Value Constructs’ Implication on Purchase Intention: Social Media Advertising

Management dynamics in the knowledge economy, 2022-09, Vol.10 (3), p.287-303

2022

Volltextzugriff (PDF)

Decreases in purchases of energy, sodium, sugar, and saturated fat 3 years after implementation of the Chilean food labeling and marketing law: An interrupted time series analysis

PLoS medicine, 2024-09, Vol.21 (9), p.e1004463

2024

Volltextzugriff (PDF)

Predictive modeling of consumer purchase behavior on social media: Integrating theory of planned behavior and machine learning for actionable insights

PloS one, 2023-12, Vol.18 (12), p.e0296336-e0296336

2023

Volltextzugriff (PDF)

Viewer Engagement in Response to Mixed and Uniform Emotional Content in Marketing Videos-An Electroencephalographic Study

Sensors (Basel, Switzerland), 2024-01, Vol.24 (2), p.517

2024

Volltextzugriff (PDF)

Unveiling the Dynamics of Consumer Attention: A Two-Stage Hybrid MCDM Analysis of Key Factors and Interrelationships in Influencer Marketing

Mathematics (Basel), 2024-04, Vol.12 (7), p.981

2024

Volltextzugriff (PDF)

Understanding Sparkling Wine Consumers and Purchase Cues: A Wine Involvement Perspective

Beverages (Basel), 2024-03, Vol.10 (1), p.19

2024

Volltextzugriff (PDF)

Two Decades of M-Commerce Consumer Research: A Bibliometric Analysis Using R Biblioshiny

Sustainability, 2023-08, Vol.15 (15), p.11835

2023

Volltextzugriff (PDF)

Prospective effects of food safety trust on brand evangelism: a moderated-mediation role of consumer perceived ethicality and brand passion

BMC public health, 2023-11, Vol.23 (1), p.2331-11, Article 2331

2023

Volltextzugriff (PDF)

A Machine Learning Based Method for Customer Behavior Prediction

Tehnički vjesnik, 2019-12, Vol.26 (6), p.1670-1676

2019

Volltextzugriff (PDF)

The Role of Social Media and User-Generated-Content in Millennials’ Travel Behavior

Management dynamics in the knowledge economy, 2019-03, Vol.7 (1), p.87-104

2019

Volltextzugriff (PDF)

The Role of Internet of Things on Electric Vehicle Charging Infrastructure and Consumer Experience

Energies (Basel), 2023-05, Vol.16 (10), p.4248

2023

Volltextzugriff (PDF)

Green Buying Behaviour: An Integrated Model

Sustainability, 2024-06, Vol.16 (11), p.4441

2024

Volltextzugriff (PDF)

Consumers’ Reaction to Greenwashing in the Saudi Arabian Skincare Market: A Moderated Mediation Approach

Sustainability, 2024-02, Vol.16 (4), p.1652

2024

Volltextzugriff (PDF)

The Impact of ESG on Brand Trust and Word of Mouth in Food and Beverage Companies: Focusing on Jeju Island Tourists

Sustainability, 2023-01, Vol.15 (3), p.2348

2023

Volltextzugriff (PDF)

Towards Sustainable Eating Habits of Generation Z: Perception of and Willingness to Pay for Plant-Based Meat Alternatives

Sustainability, 2024-04, Vol.16 (8), p.3414

2024

Volltextzugriff (PDF)

Investigating the Key Drivers of Impulsive Buying Behavior in Live Streaming

Journal of global information management, 2022-01, Vol.30 (1), p.1-18

2022

Volltextzugriff (PDF)

Clustering Consumer Adoption Behavior with Respect to Innovative Tea Products in the Chinese Market

Beverages (Basel), 2024-09, Vol.10 (3), p.72

2024

Volltextzugriff (PDF)

Residential Environmental Protection Commodity Consumption Model and Trend Forecast Based on Consumer Preference

Sustainability, 2023-07, Vol.15 (14), p.10969

2023

Volltextzugriff (PDF)

1 – 25 von 2.342

Suche als RSS-Feed

Aktive Filter

KollektionWiley Online Library All Journals

SpracheLitauisch

SpracheRussisch

ThemaBusiness

ThemaManagement

ThemaConsumer Behavior

ThemaForecasts And Trends

Suchergebnisse filtern

Filter anzeigen

Nur zeigen

Geprüft (Peer-Review)
(144)
Mit Volltextzugriff
(660)

Publikationsform

Sprache

Englisch
(2.342)

Erscheinungsjahr

n.n

Thema

13 weitere anzeigen...

Weniger anzeigen...

Zeitschrift / Serie

5 weitere anzeigen...

Weniger anzeigen...

Neu hinzugefügt

... seit 90 Tagen
(40)
... seit 30 Tagen
(12)

Menü

Weitere Dienste

Einstellungen

Effects of marketing claims on toddler food products on parents' product preferences, perceptions and purchasing intentions: an online experiment

Exploring Influencing Marketing—Consumer Insights and Creators’ Perspectives

A Fuzzy-Based Application for Marketing 4.0 Brand Perception in the COVID-19 Process

Neutrosophic Marketing Strategy and Consumer Behavior

The Effects of a Digital Marketing Orientation on Business Performance

Impacts of Marketing Strategy and Social Media Activity on the Profitability of Online Wine Shops: The Case of Hungary

The interplay between eWOM information and purchase intention on social media: Through the lens of IAM and TAM theory

Advertising Value Constructs’ Implication on Purchase Intention: Social Media Advertising

Decreases in purchases of energy, sodium, sugar, and saturated fat 3 years after implementation of the Chilean food labeling and marketing law: An interrupted time series analysis

Predictive modeling of consumer purchase behavior on social media: Integrating theory of planned behavior and machine learning for actionable insights

Viewer Engagement in Response to Mixed and Uniform Emotional Content in Marketing Videos-An Electroencephalographic Study

Unveiling the Dynamics of Consumer Attention: A Two-Stage Hybrid MCDM Analysis of Key Factors and Interrelationships in Influencer Marketing

Understanding Sparkling Wine Consumers and Purchase Cues: A Wine Involvement Perspective

Two Decades of M-Commerce Consumer Research: A Bibliometric Analysis Using R Biblioshiny

Prospective effects of food safety trust on brand evangelism: a moderated-mediation role of consumer perceived ethicality and brand passion

A Machine Learning Based Method for Customer Behavior Prediction

The Role of Social Media and User-Generated-Content in Millennials’ Travel Behavior

The Role of Internet of Things on Electric Vehicle Charging Infrastructure and Consumer Experience

Green Buying Behaviour: An Integrated Model

Consumers’ Reaction to Greenwashing in the Saudi Arabian Skincare Market: A Moderated Mediation Approach

The Impact of ESG on Brand Trust and Word of Mouth in Food and Beverage Companies: Focusing on Jeju Island Tourists

Towards Sustainable Eating Habits of Generation Z: Perception of and Willingness to Pay for Plant-Based Meat Alternatives

Investigating the Key Drivers of Impulsive Buying Behavior in Live Streaming

Clustering Consumer Adoption Behavior with Respect to Innovative Tea Products in the Chinese Market

Residential Environmental Protection Commodity Consumption Model and Trend Forecast Based on Consumer Preference

Aktive Filter

Suchergebnisse filtern