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Demographics, Inc., Computerized Direct Mail, and the Rise of the Digital Attention Economy

IEEE annals of the history of computing, 2023-04, Vol.45 (2), p.15-28

Frana, Philip L.

2023

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Microinfluencers: un trabajo no remunerado que conecta marcas y consumidores en el sector publicitario

Estudios sobre el mensaje periodístico, 2024, Vol.30 (1), p.155-166

2024

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Integrated marketing communications, brand equity, and business performance in micro-finance institutions: An emerging market perspective

Journal of marketing communications, 2020-04, Vol.26 (3), p.229-242

Anabila, Peter

2020

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A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook

Marketing science (Providence, R.I.), 2019-03, Vol.38 (2), p.193-225

2019

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Famously Fake: Using the Law to Reverse the Demise of Social Media Credibility

Federal communications law journal, 2022-11, Vol.75 (1), p.53-79

Dunn, Delaney

2022

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El logo, el branding y su inuencia en la marca. Caso de estudio: el logosímbolo de Ecopetrol 2003

Signo y pensamiento, 2019-07, Vol.38 (75), p.1-16

Gutiérrez, María Margarita Gutiérrez

2019

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Big and little planning (planning of both local and global marketing and advertising strategies)

Strategic direction (Bradford, England), 2012-08, Vol.28 (8)

Hooper-Greenhill, O.

2012

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Purdue Pharma’s “predatory and deceptive” advertiser Publicis pays $350m to US states

BMJ (Online), 2024-02, p.q316

Dyer, Owen

2024

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Specialisation and economies of scale or diversification and economies of scope? Assessing different agricultural development pathways

Journal of rural studies, 2018-04, Vol.59, p.222-231

2018

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How news went guerrilla marketing: a history, logic, and critique of brand journalism

Media, culture & society, 2021-01, Vol.43 (1), p.117-132

Serazio, Michael

2021

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Personal brand and integrated marketing communications

Megatrend revija : međunarodni časopis za primenjenu ekonomiju, 2018, Vol.15 (3), p.177-186

2018

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Collaboration and Destination Marketing: Creating Film-Induced Tourism

Tourism review international, 2024-03, Vol.28 (1), p.49-64

Nakayama, Chihiro

2024

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The Freedom of Influencing

University of Miami law review, 2023-01, Vol.77 (2), p.387

Travis, Hannibal

2023

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MULTISTAGE PERFORMANCE MODELLING IN DIGITAL MARKETING MANAGEMENT

Economics & sociology, 2016-06, Vol.9 (2), p.101-125

2016

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Marketing Digital e a Proteção de Dados Pessoais: O Caso das Agências de Publicidade em Portugal

RISTI : Revista Ibérica de Sistemas e Tecnologias de Informação, 2020-09 (E35), p.141-151

2020

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Perceptions of health professionnals in a French social marketing campaign against smoking

European journal of public health, 2019-11, Vol.29 (Supplement_4)

2019

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McCain’s eCRM strategy (how McCain Foods used electronic customer relationship marketing (eCRM) to establish and track value)

Strategic direction (Bradford, England), 2011-09, Vol.27 (10)

Velarde, F.

2011

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El uso de los «social media» en pymes y microempresas del sector publicitario

Pensar la publicidad, 2020-07, Vol.14 (2), p.141

2020

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Diverse knowledge for diverse innovation; evidence from Chilean firms

Estudios de economia, 2024-06, Vol.51 (1), p.85-115

Lauterbach, Rodolfo

2024

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Mehr fürs Geld mit dem richtigen Honorarmodell

Marketing Review St. Gallen, 2015-10, Vol.32 (5), p.60-65

2015

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Gebrauchsanweisung Für Werbeagenturen: 100 Einsichten, Die Werber Weiterbringen

Meichle, Thomas

1. Auflage 2016, 2016

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The explanatory foundations of relationship marketing theory

The Journal of business & industrial marketing, 2006-02, Vol.21 (2), p.72-87

2006

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Research on New Media Advertising Marketing Strategy in China under the "Internet +" Background

Journal of physics. Conference series, 2020-07, Vol.1584 (1), p.12020

Wu, Qixiang

2020

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One-Stop Campaigns: How Generative AI Is Transforming Digital Advertising

NIM Marketing Intelligence Review, 2024-05, Vol.16 (1), p.56-61

Heitmann, Mark

2024

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Effectiveness of Mois sans tabac 2016, a French social marketing campaign against smoking

European journal of public health, 2019-11, Vol.29 (Supplement_4)

2019

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Demographics, Inc., Computerized Direct Mail, and the Rise of the Digital Attention Economy

Microinfluencers: un trabajo no remunerado que conecta marcas y consumidores en el sector publicitario

Integrated marketing communications, brand equity, and business performance in micro-finance institutions: An emerging market perspective

A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook

Famously Fake: Using the Law to Reverse the Demise of Social Media Credibility

El logo, el branding y su inuencia en la marca. Caso de estudio: el logosímbolo de Ecopetrol 2003

Big and little planning (planning of both local and global marketing and advertising strategies)

Purdue Pharma’s “predatory and deceptive” advertiser Publicis pays $350m to US states

Specialisation and economies of scale or diversification and economies of scope? Assessing different agricultural development pathways

How news went guerrilla marketing: a history, logic, and critique of brand journalism

Personal brand and integrated marketing communications

Collaboration and Destination Marketing: Creating Film-Induced Tourism

The Freedom of Influencing

MULTISTAGE PERFORMANCE MODELLING IN DIGITAL MARKETING MANAGEMENT

Marketing Digital e a Proteção de Dados Pessoais: O Caso das Agências de Publicidade em Portugal

Perceptions of health professionnals in a French social marketing campaign against smoking

McCain’s eCRM strategy (how McCain Foods used electronic customer relationship marketing (eCRM) to establish and track value)

El uso de los «social media» en pymes y microempresas del sector publicitario

Diverse knowledge for diverse innovation; evidence from Chilean firms

Mehr fürs Geld mit dem richtigen Honorarmodell

Gebrauchsanweisung Für Werbeagenturen: 100 Einsichten, Die Werber Weiterbringen

The explanatory foundations of relationship marketing theory

Research on New Media Advertising Marketing Strategy in China under the "Internet +" Background

One-Stop Campaigns: How Generative AI Is Transforming Digital Advertising

Effectiveness of Mois sans tabac 2016, a French social marketing campaign against smoking

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