UB Paderborn / Katalog / Suche / in CDI

Sortiert nach

Einfacher Volltextzugriff von (fast) überall

Installieren Sie die LibKey Nomad-Browsererweiterung und erhalten Sie von vielen Webseiten einfachen Zugriff auf lizenzierte Volltexte oder Open Access Publikationen. Mehr erfahren...

Path Dependency in Marketing Systems

Journal of macromarketing, 2018-12, Vol.38 (4), p.400-414

2018

Volltextzugriff (PDF)

The construction of marketing measures

Marketing theory, 2018-09, Vol.18 (3), p.287-305

Cluley, Robert

2018

Volltextzugriff (PDF)

The State of Digital Marketing in Academia: An Examination of Marketing Curriculum’s Response to Digital Disruption

Journal of marketing education, 2019-04, Vol.41 (1), p.32-46

2019

Volltextzugriff (PDF)

Erratum: Marketing in the C-Suite: A Study of Chief Marketing Officer Power in Firms' Top Management Teams

Journal of marketing, 2011-05, Vol.75 (3)

2011

Volltextzugriff (PDF)

The takeoff of social media in tourism

Journal of Vacation Marketing, 2012-04, Vol.18 (2), p.93-103

2012

Volltextzugriff (PDF)

The First 25 Years of Digital Marketing Education Research: A Thematic Exploration and an Agenda for Future Inquiry

Journal of marketing education, 2024-12, Vol.46 (3), p.240-257

2024

Volltextzugriff (PDF)

Marketing Systems—A Core Macromarketing Concept

Journal of macromarketing, 2007-09, Vol.27 (3), p.227-242

Layton, Roger A.

2007

Volltextzugriff (PDF)

Exploring Students’ Motivation to Participate in Entrepreneurial Marketing Education

Journal of marketing education, 2023-12, Vol.45 (3), p.278-295

2023

Volltextzugriff (PDF)

Manipulate to empower: Hyper-relevance and the contradictions of marketing in the age of surveillance capitalism

Big data & society, 2020-01, Vol.7 (1), p.205395172090411

2020

Volltextzugriff (PDF)

Service-dominant logic: reactions, reflections and refinements

Marketing theory, 2006-09, Vol.6 (3), p.281-288

2006

Volltextzugriff (PDF)

Vacationers and eWOM: Who Posts, and Why, Where, and What?

Journal of travel research, 2011-01, Vol.50 (1), p.15-26

2011

Volltextzugriff (PDF)

Determinants of the Effects of Sustainability Marketing on consumers’ Purchase Intentions: An Empirical Investigation

IIM Kozhikode society & management review, 2024-07, Vol.13 (2), p.228-241

2024

Volltextzugriff (PDF)

Normative Perspectives for Ethical and Socially Responsible Marketing

Journal of macromarketing, 2006-12, Vol.26 (2), p.154-177

2006

Volltextzugriff (PDF)

How the Spread of User-Generated Contents (UGC) Shapes International Tourism Distribution: Using Agent-Based Modeling to Inform Strategic UGC Marketing

Journal of travel research, 2021-09, Vol.60 (7), p.1469-1491

2021

Volltextzugriff (PDF)

Adopting a service logic for marketing

Marketing theory, 2006-09, Vol.6 (3), p.317-333

Gronroos, Christian

2006

Volltextzugriff (PDF)

Determinants of SME’s Social Media Marketing Adoption: Competitive Industry as a Moderator

SAGE open, 2022-01, Vol.12 (1)

2022

Volltextzugriff (PDF)

Digital Marketing and Analytics Education: A Systematic Review

Journal of marketing education, 2024-04, Vol.46 (1), p.32-44

2024

Volltextzugriff (PDF)

Neuromarketing Tools Used in the Marketing Mix: A Systematic Literature and Future Research Agenda

SAGE open, 2023-01, Vol.13 (1)

2023

Volltextzugriff (PDF)

Exploring the Roles of DMO’s Social Media Efforts and Information Richness on Customer Engagement: Empirical Analysis on Facebook Event Pages

Journal of travel research, 2021-03, Vol.60 (3), p.670-686

2021

Volltextzugriff (PDF)

The Effects of Traditional and Social Earned Media on Sales: A Study of a Microlending Marketplace

Journal of marketing research, 2012-10, Vol.49 (5), p.624-639

2012

Volltextzugriff (PDF)

Experiential Purchase Quality

Journal of service research : JSR, 2018-11, Vol.21 (4), p.456-473

2018

Volltextzugriff (PDF)

Experience, Emotion, and Eudaimonia: A Consideration of Tourist Experiences and Well-being

Journal of travel research, 2017-05, Vol.56 (5), p.651-662

2017

Volltextzugriff (PDF)

Marketing Analytics Curriculum Integration: An Exploration of Resource Availability for Faculty

Journal of marketing education, 2024-04, Vol.46 (1), p.18-31

2024

Volltextzugriff (PDF)

Fiches de thèses

Recherche et applications en marketing, 2014-01, Vol.29 (1), p.134-135

Lorey, Thierry

2014

Volltextzugriff (PDF)

Archetypes of Service Innovation

Journal of service research : JSR, 2018-08, Vol.21 (3), p.284-301

2018

Volltextzugriff (PDF)

1 – 25 von 18.078

Menü

Weitere Dienste

Einstellungen

Path Dependency in Marketing Systems

The construction of marketing measures

The State of Digital Marketing in Academia: An Examination of Marketing Curriculum’s Response to Digital Disruption

Erratum: Marketing in the C-Suite: A Study of Chief Marketing Officer Power in Firms' Top Management Teams

The takeoff of social media in tourism

The First 25 Years of Digital Marketing Education Research: A Thematic Exploration and an Agenda for Future Inquiry

Marketing Systems—A Core Macromarketing Concept

Exploring Students’ Motivation to Participate in Entrepreneurial Marketing Education

Manipulate to empower: Hyper-relevance and the contradictions of marketing in the age of surveillance capitalism

Service-dominant logic: reactions, reflections and refinements

Vacationers and eWOM: Who Posts, and Why, Where, and What?

Determinants of the Effects of Sustainability Marketing on consumers’ Purchase Intentions: An Empirical Investigation

Normative Perspectives for Ethical and Socially Responsible Marketing

How the Spread of User-Generated Contents (UGC) Shapes International Tourism Distribution: Using Agent-Based Modeling to Inform Strategic UGC Marketing

Adopting a service logic for marketing

Determinants of SME’s Social Media Marketing Adoption: Competitive Industry as a Moderator

Digital Marketing and Analytics Education: A Systematic Review

Neuromarketing Tools Used in the Marketing Mix: A Systematic Literature and Future Research Agenda

Exploring the Roles of DMO’s Social Media Efforts and Information Richness on Customer Engagement: Empirical Analysis on Facebook Event Pages

The Effects of Traditional and Social Earned Media on Sales: A Study of a Microlending Marketplace

Experiential Purchase Quality

Experience, Emotion, and Eudaimonia: A Consideration of Tourist Experiences and Well-being

Marketing Analytics Curriculum Integration: An Exploration of Resource Availability for Faculty

Fiches de thèses

Archetypes of Service Innovation

Aktive Filter

Suchergebnisse filtern