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Strategies to drive interactivity and digital engagement: a practitioners' perspective

Journal of research in interactive marketing, 2023-11, Vol.17 (6), p.901-920

2023

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The perceived effectiveness of overt versus covert promotions

The journal of product & brand management, 2020-04, Vol.29 (3), p.321-334

Fong Yee Chan, Fanny

2020

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Revisiting public relations function in the digital era: a study on public relations and marketing practitioners in Hong Kong

Asia Pacific journal of marketing and logistics, 2023-11, Vol.35 (8), p.1883-1899

2023

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The impact of impression construction consumption on social identity: a study on Chinese female professionals

Journal of social marketing, 2023-03, Vol.13 (2), p.194-217

2023

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Product placement practices in prime-time television programmes in Hong Kong

International journal of advertising, 2018-11, Vol.37 (6), p.984-1009

2018

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Prior disclosure of product placement: The more explicit the disclosure, the better the brand recall and brand attitude

Journal of business research, 2020-11, Vol.120, p.31-41

Chan, Fanny Fong Yee

2020

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Placing products in humorous scenes: its impact on brand perceptions

European journal of marketing, 2021-02, Vol.55 (3), p.649-670

2021

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Sac7 and Rho1 regulate the white-to-opaque switching in Candida albicans

Scientific reports, 2018-01, Vol.8 (1), p.875-13, Article 875

2018

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Consumer perceptions on product carbon footprints and carbon labels of beverage merchandise in Hong Kong

Journal of cleaner production, 2020-01, Vol.242, p.118404, Article 118404

2020

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Configurating product placement prominence on brand memory: what counts and what does not?

The journal of product & brand management, 2023-04, Vol.32 (4), p.600-617

2023

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Antecedents of product placement effectiveness across cultures

International marketing review, 2016-02, Vol.33 (1), p.5-24

2016

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MNN5 Encodes an Iron-Regulated α-1,2-Mannosyltransferase Important for Protein Glycosylation, Cell Wall Integrity, Morphogenesis, and Virulence in Candida albicans

Eukaryotic Cell, 2006-02, Vol.5 (2), p.238-247

2006

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Revisiting trust in the digital era: the interplay of online trust and online dialogic communication from the practitioners' perspective

Journal of communication management (London, England), 2022-08, Vol.26 (3), p.271-293

2022

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The interaction effect of placement characteristics and emotional experiences on consumers’ brand recognition

Asia Pacific journal of marketing and logistics, 2020-08, Vol.32 (6), p.1269-1285

2020

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Exploring market-oriented relations in the digital era: A study of public relations and marketing practitioners in Hong Kong

Journal of communication management (London, England), 2020-04, Vol.24 (1), p.65-82

2020

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Characterization of a hyperactive Cyr1 mutant reveals new regulatory mechanisms for cellular cAMP levels in Candida albicans

Molecular microbiology, 2011-11, Vol.82 (4), p.879-893

2011

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Candida albicans Ubiquitin and Heat Shock Factor-Type Transcriptional Factors Are Involved in 2-Dodecenoic Acid-Mediated Inhibition of Hyphal Growth

Microorganisms (Basel), 2020-01, Vol.8 (1), p.75

2020

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Price promotions and their effect upon reference prices

The journal of product & brand management, 2014-08, Vol.23 (4/5), p.349-361

2014

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The perceptions of brand coappearance in product placement: cooperation, competition or coopetition?

European journal of marketing, 2024-10

2024

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The use of humor in television advertising in Hong Kong

Humor (Berlin, Germany), 2011-02, Vol.24 (1), p.43-61

Chan, Fanny Fong Yee

2011

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Identification and functional characterization of a novel Candida albicans gene CaMNN5 that suppresses the iron-dependent growth defect of Saccharomyces cerevisiae aft1 Δ mutant

Biochemical journal, 2005-07, Vol.389 (1), p.27-35

2005

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Comparative Ploidy Proteomics of Candida albicans Biofilms Unraveled the Role of the AHP1 Gene in the Biofilm Persistence Against Amphotericin B

Molecular & cellular proteomics, 2016-11, Vol.15 (11), p.3488-3500

2016

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The Effectiveness of Integrating Facebook in Marketing Communications Learning and Teaching

Journal of interactive learning research, 2020-07, Vol.31 (3), p.219

Chan, Fanny Fong Yee

2020

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One-step targeted gene deletion in Candida albicans haploids

Nature protocols, 2014-02, Vol.9 (2), p.464-473

2014

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New “haploid biofilm model” unravels IRA2 as a novel regulator of Candida albicans biofilm formation

Scientific reports, 2015-07, Vol.5 (1), p.12433-12433, Article 12433

2015

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Strategies to drive interactivity and digital engagement: a practitioners' perspective

The perceived effectiveness of overt versus covert promotions

Revisiting public relations function in the digital era: a study on public relations and marketing practitioners in Hong Kong

The impact of impression construction consumption on social identity: a study on Chinese female professionals

Product placement practices in prime-time television programmes in Hong Kong

Prior disclosure of product placement: The more explicit the disclosure, the better the brand recall and brand attitude

Placing products in humorous scenes: its impact on brand perceptions

Sac7 and Rho1 regulate the white-to-opaque switching in Candida albicans

Consumer perceptions on product carbon footprints and carbon labels of beverage merchandise in Hong Kong

Configurating product placement prominence on brand memory: what counts and what does not?

Antecedents of product placement effectiveness across cultures

MNN5 Encodes an Iron-Regulated α-1,2-Mannosyltransferase Important for Protein Glycosylation, Cell Wall Integrity, Morphogenesis, and Virulence in Candida albicans

Revisiting trust in the digital era: the interplay of online trust and online dialogic communication from the practitioners' perspective

The interaction effect of placement characteristics and emotional experiences on consumers’ brand recognition

Exploring market-oriented relations in the digital era: A study of public relations and marketing practitioners in Hong Kong

Characterization of a hyperactive Cyr1 mutant reveals new regulatory mechanisms for cellular cAMP levels in Candida albicans

Candida albicans Ubiquitin and Heat Shock Factor-Type Transcriptional Factors Are Involved in 2-Dodecenoic Acid-Mediated Inhibition of Hyphal Growth

Price promotions and their effect upon reference prices

The perceptions of brand coappearance in product placement: cooperation, competition or coopetition?

The use of humor in television advertising in Hong Kong

Identification and functional characterization of a novel Candida albicans gene CaMNN5 that suppresses the iron-dependent growth defect of Saccharomyces cerevisiae aft1 Δ mutant

Comparative Ploidy Proteomics of Candida albicans Biofilms Unraveled the Role of the AHP1 Gene in the Biofilm Persistence Against Amphotericin B

The Effectiveness of Integrating Facebook in Marketing Communications Learning and Teaching

One-step targeted gene deletion in Candida albicans haploids

New “haploid biofilm model” unravels IRA2 as a novel regulator of Candida albicans biofilm formation

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