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Promoting tourism business through digital marketing in the new normal era: a sustainable approach

European journal of innovation management, 2024-03, Vol.27 (3), p.775-799

2024

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Strategic orientations and digital marketing tactics in cross-border e-commerce: Comparing developed and emerging markets

International small business journal, 2021-06, Vol.39 (4), p.350-371

2021

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The role of digital channels in industrial marketing communications

The Journal of business & industrial marketing, 2015-07, Vol.30 (6), p.703-710

2015

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Artificial Intelligence (AI): Revolutionizing Digital Marketing

Australasian marketing journal, 2021-08, Vol.29 (3), p.199-203

2021

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Digital content marketing in business markets: Activities, consequences, and contingencies along the customer journey

Industrial marketing management, 2022-08, Vol.105, p.294-310

2022

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Business Innovation for the Post-Pandemic Era in Vietnam

1st ed. 2023., 2023

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Digital Influence: Unleash the Power of Influencer Marketing to Accelerate Your Global Business

1, 2018

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Entrepreneurial marketing and marketing performance through digital marketing capabilities of SMEs in post-pandemic recovery

Cogent business & management, 2023-12, Vol.10 (2), p.1-18

2023

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Sustainable Digital Marketing under Big Data: An AI Random Forest Model Approach

IEEE transactions on engineering management, 2024-01, Vol.71, p.1-19

2024

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Contemporary Issues in Digital Marketing

Niininen, Outi

1st, 2021

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Digital marketing innovation and firm performance: the role of decision-making comprehensiveness in dynamic environments

Asia Pacific journal of marketing and logistics, 2024-02, Vol.36 (2), p.435-456

2024

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Digital content marketing on social media along the B2B customer journey: The effect of timely content delivery on customer engagement

Industrial marketing management, 2024-04, Vol.118, p.12-26

2024

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Successful Social Media and Ecommerce Strategies in the Wine Industry

1, 2015

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FINANCIAL ASPECTS OF DIGITAL MARKETING ECOSYSTEMS FORMATION IN THE SPHERE OF INFORMATION AND COMMUNICATION TECHNOLOGIES

Fìnansovo-kreditna dìâlʹnìstʹ: problemi teorìì̈ ta praktiki (Online), 2024-06, Vol.3 (56), p.490-505

2024

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Mapping Research In Digital Marketing : 2007 -2022 Period In Indonesia Context

Quality-Access to Success, 2023-08, Vol.24 (196)

2023

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An in-depth analysis of digital marketing trends and prospects in small and medium-sized enterprises: utilizing bibliometric mapping

Cogent business & management, 2024-12, Vol.11 (1)

2024

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A bibliometric analysis and text mining of the entrepreneurial marketing domain: emerging trends and future research directions

Journal of research in marketing and entrepreneurship, 2023-11, Vol.25 (3), p.393-409

2023

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Digital and social media marketing - growing market share for construction SMEs

Construction economics and building, 2021-03, Vol.21 (1), p.65-82

2021

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Digital Content Marketing and EWOM: A Mediational Serial Approach

Business systems research, 2023-12, Vol.14 (2), p.24-43

2023

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Integrating Visual Transformer and Graph Neural Network for Visual Analysis in Digital Marketing: Exploring and Predicting Advertising Effectiveness

Journal of organizational and end user computing, 2024-01, Vol.36 (1), p.1-28

2024

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Digital Entrepreneurship in Africa: How a Continent Is Escaping Silicon Valley's Long Shadow

1, 2020

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Customer engagement and intention to purchase attitudes of generation Z consumers toward emojis in digital marketing communications

Young consumers, 2024-08, Vol.25 (5), p.607-624

2024

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Analysis Of Digital Marketing Quality Before and During the Covid-19 Pandemic on Frozen Food Consumers in West Java Region

Quality-Access to Success, 2024-01, Vol.25 (198)

2024

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Eye Tracking and an A/B Split Test for Social Media Marketing Optimisation: The Connection between the User Profile and Ad Creative Components

Journal of theoretical and applied electronic commerce research, 2021-09, Vol.16 (6), p.2319-2340

2021

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Analysis and categorization of studies of digital marketing in small and medium enterprises

Intangible capital, 2022-01, Vol.18 (2), p.263-289

2022

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Promoting tourism business through digital marketing in the new normal era: a sustainable approach

Strategic orientations and digital marketing tactics in cross-border e-commerce: Comparing developed and emerging markets

The role of digital channels in industrial marketing communications

Artificial Intelligence (AI): Revolutionizing Digital Marketing

Digital content marketing in business markets: Activities, consequences, and contingencies along the customer journey

Business Innovation for the Post-Pandemic Era in Vietnam

Digital Influence: Unleash the Power of Influencer Marketing to Accelerate Your Global Business

Entrepreneurial marketing and marketing performance through digital marketing capabilities of SMEs in post-pandemic recovery

Sustainable Digital Marketing under Big Data: An AI Random Forest Model Approach

Contemporary Issues in Digital Marketing

Digital marketing innovation and firm performance: the role of decision-making comprehensiveness in dynamic environments

Digital content marketing on social media along the B2B customer journey: The effect of timely content delivery on customer engagement

Successful Social Media and Ecommerce Strategies in the Wine Industry

FINANCIAL ASPECTS OF DIGITAL MARKETING ECOSYSTEMS FORMATION IN THE SPHERE OF INFORMATION AND COMMUNICATION TECHNOLOGIES

Mapping Research In Digital Marketing : 2007 -2022 Period In Indonesia Context

An in-depth analysis of digital marketing trends and prospects in small and medium-sized enterprises: utilizing bibliometric mapping

A bibliometric analysis and text mining of the entrepreneurial marketing domain: emerging trends and future research directions

Digital and social media marketing - growing market share for construction SMEs

Digital Content Marketing and EWOM: A Mediational Serial Approach

Integrating Visual Transformer and Graph Neural Network for Visual Analysis in Digital Marketing: Exploring and Predicting Advertising Effectiveness

Digital Entrepreneurship in Africa: How a Continent Is Escaping Silicon Valley's Long Shadow

Customer engagement and intention to purchase attitudes of generation Z consumers toward emojis in digital marketing communications

Analysis Of Digital Marketing Quality Before and During the Covid-19 Pandemic on Frozen Food Consumers in West Java Region

Eye Tracking and an A/B Split Test for Social Media Marketing Optimisation: The Connection between the User Profile and Ad Creative Components

Analysis and categorization of studies of digital marketing in small and medium enterprises

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