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Marketing capability and firm performance: the mediating role of resource orchestration capability

Cogent social sciences, 2024-12, Vol.10 (1)

2024

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The changing roles of mass media amidst the growth of the digital media

Cogent social sciences, 2024-12, Vol.10 (1)

Hongcharu, Boonchai

2024

Volltextzugriff (PDF)

Demographic determinants of wildlife attraction selection among international return tourists in Tanzania: implications for strategic marketing

Cogent business & management, 2024-12, Vol.11 (1)

2024

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‘Sexy yes, obesity no’: the role of vloggers in influencing diet food purchase with self-openness moderation

Cogent business & management, 2024-12, Vol.11 (1)

2024

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Marketing research trends using technology acceptance model (TAM): a comprehensive review of researches (2002–2022)

Cogent business & management, 2024-12, Vol.11 (1)

2024

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The role of cognitive factors in consumers’ perceived value and subscription intention of video streaming platforms: a systematic literature review

Cogent business & management, 2024-12, Vol.11 (1)

2024

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Imagine it happening to my classmates: using video testimonials as a social marketing intervention in adolescent smoking cessation programs

Cogent business & management, 2024-12, Vol.11 (1)

2024

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Importance of relationship marketing in higher education management: the perspective of university teachers

Cogent education, 2024-12, Vol.11 (1)

2024

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Fast fashion consumer engagement on Instagram: a case study

Cogent business & management, 2024-12, Vol.11 (1)

2024

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Country branding research: a decade’s systematic review

Cogent business & management, 2024-12, Vol.11 (1)

2024

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From outreach to outcome: exploring the impact of integrated marketing communication on the performance of small and medium-sized enterprises

Cogent business & management, 2024-12, Vol.11 (1)

2024

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The mediation effect of the urge to buy impulsively on grocery online impulse buying decisions

Cogent business & management, 2024-12, Vol.11 (1)

2024

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Communicating concrete and abstract product attributes: the role of evaluation mode and inter-attribute trade-offs

Cogent business & management, 2024-12, Vol.11 (1)

2024

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Examining the interplay of internet banking service quality, e-satisfaction, e-word of mouth and e-retention: a post pandemic customer perspective

Cogent social sciences, 2024-12, Vol.10 (1)

2024

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Web 2 adoption and performance of telecommunication firms in Ghana: a study of MTN Ghana

Cogent business & management, 2024-12, Vol.11 (1)

2024

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The impact of eWOM information in social media on the online purchase intention of Generation Z

Cogent business & management, 2024-12, Vol.11 (1)

2024

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Revolutionizing the runway: how technological and marketing innovation fuse market sensing on marketing performance in fashion industry

Cogent business & management, 2024-12, Vol.11 (1)

2024

Volltextzugriff (PDF)

Comparison and positioning of NGOs aimed at children from the perspective of social marketing on Twitter

Humanities & social sciences communications, 2024-12, Vol.11 (1), p.214-16, Article 214

2024

Volltextzugriff (PDF)

Recognizing online video genres using ensemble deep convolutional learning for digital media service management

Journal of cloud computing : advances, systems and applications, 2024-12, Vol.13 (1), p.102-17, Article 102

2024

Volltextzugriff (PDF)

Mobile immobility: an exploratory study of rural women’s engagement with e-commerce livestreaming in China

The journal of Chinese sociology, 2024-12, Vol.11 (1), p.5-18, Article 5

2024

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New custom rating for improving recommendation system performance

Journal of big data, 2024-12, Vol.11 (1), p.91-17, Article 91

2024

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Assessing the impact of corporate social responsibility communication on nonprofit organisations in South Africa

International journal of corporate social responsibility, 2024-12, Vol.9 (1), p.5-10, Article 5

2024

Volltextzugriff (PDF)

Between artificial intelligence and customer experience: a literature review on the intersection

Discover Artificial Intelligence, 2024-12, Vol.4 (1), p.4-10, Article 4

2024

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Integrated customer lifetime value models to support marketing decisions in the complementary and alternative medicine industry

Benchmarking : an international journal, 2024-10, Vol.31 (7), p.2411-2438

2024

Volltextzugriff (PDF)

Celebrity-fan relationship: studying Taylor Swift and Indonesian Swifties' parasocial relationships on social media

Media Asia, 2024-10, Vol.51 (4), p.533-547

2024

Volltextzugriff (PDF)

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