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Communication-in-use: customer-integrated marketing communication

European journal of marketing, 2017-01, Vol.51 (3), p.445-463

2017

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Managing Customer Uncertainty in Making Service Offshoring Decisions

Journal of service research : JSR, 2021-11, Vol.24 (4), p.500-519

2021

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Spreading the word through likes on Facebook: Evaluating the message strategy effectiveness of Fortune 500 companies

Journal of research in interactive marketing, 2013-01, Vol.7 (4), p.269-294

2013

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Customer Service Marketing: Managing the Customer Experience

1, 2023

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Experiential Marketing: Consumer Behavior, Customer Experience and The 7Es

Batat, Wided

1st, 2019

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The role of brand communications on front line service employee beliefs, behaviors, and performance

Journal of the Academy of Marketing Science, 2014-11, Vol.42 (6), p.642-657

2014

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The Evolution of Integrated Marketing Communications: The Customer-driven Marketplace

1, 2011

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The impact of omnichannel integrated marketing communications (IMC) on product and retail service satisfaction

Journal of Economics, Finance and Administrative Science, 2023-12, Vol.28 (56), p.319-334

2023

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Foundational elements of communication in health and medicine: avenues for strengthening the marketing communications mix

BMC health services research, 2020-09, Vol.20 (Suppl 1), p.823-823, Article 823

2020

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Marketing communications’ dimensions and brand loyalty in the banking sector

Revista de gestão, 2024-01, Vol.31 (1), p.115-132

2024

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The central role of customer dialogue and trust in gaining bank loyalty: an extended SWICS model

International journal of bank marketing, 2019-04, Vol.37 (3), p.711-729

Hoang, Dung Phuong

2019

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Does communicating the customer’s resource integrating role improve or diminish value proposition effectiveness?

Journal of service management, 2017-01, Vol.28 (4), p.618-639

2017

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Consumption and communication perspectives of IT in a developing economy

Technology analysis & strategic management, 2019-08, Vol.31 (8), p.929-942

2019

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Social media marketing in the wellness industry

TQM journal, 2014, Vol.26 (3), p.253-260

2014

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Customer-Based Brand Equity Model for the Shariah -Compliant Tourism: A Conceptual Model from the Muslim Tourists’ Perspective

Advanced science letters, 2017-09, Vol.23 (9), p.8541-8546

2017

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Investigating the major marketing communication tools and their impact on building bank brand equity in the Egyptian context A customer perspective

Journal of business & retail management research, 2015-10, Vol.10 (1)

2015

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The impact of communication effectiveness and service quality on relationship commitment in consumer, professional services

The Journal of services marketing, 1999-04, Vol.13 (2), p.151-170

1999

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Information technology directors’ efforts on innovation, integrated marketing communications and brand equity

The Bottom line (New York, N.Y.), 2017-11, Vol.30 (4), p.297-309

2017

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Superior Customer Value: Finding and Keeping Customers in the Now Economy

Weinstein, Art

4, 2019

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Does the interactive quality of premium asset management service promote customers’ referral intentions? The moderating effect of customer’s asset size

International journal of bank marketing, 2017-01, Vol.35 (4), p.596-615

2017

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Invisible communication: a challenge to established marketing communication

European business review, 2012-01, Vol.24 (2), p.120-133

2012

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Key account teams: success factors for implementing strategy

The Journal of business strategy, 2015-07, Vol.36 (4), p.48-55

2015

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Just another channel? Marketing communications in e-business

Marketing intelligence & planning, 2004-01, Vol.22 (1), p.24-41

Rowley, Jennifer

2004

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Marketing, Sales and Customer Management (MSC): An Integrated Overall B2B Management Approach

Hofmaier, Richard

1, 2015

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Beyond advertising: reaching customers through every touchpoint

Second edition., 2016

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Communication-in-use: customer-integrated marketing communication

Managing Customer Uncertainty in Making Service Offshoring Decisions

Spreading the word through likes on Facebook: Evaluating the message strategy effectiveness of Fortune 500 companies

Customer Service Marketing: Managing the Customer Experience

Experiential Marketing: Consumer Behavior, Customer Experience and The 7Es

The role of brand communications on front line service employee beliefs, behaviors, and performance

The Evolution of Integrated Marketing Communications: The Customer-driven Marketplace

The impact of omnichannel integrated marketing communications (IMC) on product and retail service satisfaction

Foundational elements of communication in health and medicine: avenues for strengthening the marketing communications mix

Marketing communications’ dimensions and brand loyalty in the banking sector

The central role of customer dialogue and trust in gaining bank loyalty: an extended SWICS model

Does communicating the customer’s resource integrating role improve or diminish value proposition effectiveness?

Consumption and communication perspectives of IT in a developing economy

Social media marketing in the wellness industry

Customer-Based Brand Equity Model for the Shariah -Compliant Tourism: A Conceptual Model from the Muslim Tourists’ Perspective

Investigating the major marketing communication tools and their impact on building bank brand equity in the Egyptian context A customer perspective

The impact of communication effectiveness and service quality on relationship commitment in consumer, professional services

Information technology directors’ efforts on innovation, integrated marketing communications and brand equity

Superior Customer Value: Finding and Keeping Customers in the Now Economy

Does the interactive quality of premium asset management service promote customers’ referral intentions? The moderating effect of customer’s asset size

Invisible communication: a challenge to established marketing communication

Key account teams: success factors for implementing strategy

Just another channel? Marketing communications in e-business

Marketing, Sales and Customer Management (MSC): An Integrated Overall B2B Management Approach

Beyond advertising: reaching customers through every touchpoint

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