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Communication-in-use: customer-integrated marketing communication

European journal of marketing, 2017-01, Vol.51 (3), p.445-463

2017

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Exploring internal organisational communication dynamics in the professional football industry

European journal of marketing, 2021-11, Vol.55 (11), p.2894-2916

2021

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The role of digital channels in industrial marketing communications

The Journal of business & industrial marketing, 2015-07, Vol.30 (6), p.703-710

2015

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Analysis of content creation in social media by B2B companies

The Journal of business & industrial marketing, 2015-07, Vol.30 (6), p.761-770

2015

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Antecedent factors that affect restaurant brand trust and brand loyalty: focusing on US and Korean consumers

The journal of product & brand management, 2021-09, Vol.30 (7), p.990-1015

2021

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Measuring integrated marketing communication by taking a broad organisational approach: The firm-wide IMC scale

European journal of marketing, 2017-01, Vol.51 (3), p.692-718

2017

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Planning a goal-oriented B2B content marketing strategy

Marketing intelligence & planning, 2020-10, Vol.38 (7), p.1007-1020

2020

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Building brand authenticity in fast-moving consumer goods via consumer perceptions of brand marketing communications

European journal of marketing, 2018-06, Vol.52 (7/8), p.1387-1411

2018

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Understanding how Millennial shoppers decide what to buy: Digitally connected unseen journeys

International journal of retail & distribution management, 2017-01, Vol.45 (5), p.498-517

2017

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Omni-channel marketing, integrated marketing communications and consumer engagement: A research agenda

Journal of research in interactive marketing, 2017-01, Vol.11 (2), p.185-197

2017

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Reshaping traditional marketing mix to include social media participation: Evidence from Italian firms

European business review, 2019-03, Vol.31 (2), p.162-178

2019

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The utilization of Internet marketing communication tools by higher education institutions (on the example of Poland and Ukraine)

International journal of educational management, 2021-05, Vol.35 (4), p.754-767

2021

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Spreading the word through likes on Facebook: Evaluating the message strategy effectiveness of Fortune 500 companies

Journal of research in interactive marketing, 2013-01, Vol.7 (4), p.269-294

2013

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Omni-channel research framework in the context of personal selling and sales management: A review and research extensions

Journal of research in interactive marketing, 2016-01, Vol.10 (1), p.2-16

2016

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Evaluating social media’s communication effectiveness on travel product promotion: Facebook for college students in Hong Kong

Information discovery and delivery, 2023-01, Vol.51 (1), p.66-73

2023

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Mutual funds marketing: a hybrid review and framework development

International journal of bank marketing, 2023-12, Vol.41 (7), p.1803-1828

2023

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Developing corporate communications: insights from the Italian scenario

Qualitative market research, 2020-10, Vol.23 (3), p.407-426

2020

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Informality in strategic communication. Making the case for a forgotten concept

Corporate communications, 2024-03, Vol.29 (2), p.206-220

Hoffjann, Olaf

2024

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The strategic innovation under information technological turbulence: the role of organisational resilience in competitive advantage

Competitiveness review, 2022-04, Vol.32 (3), p.475-491

Pratono, Aluisius Hery

2022

Volltextzugriff (PDF)

Reliable, valid and efficient evaluation of media messages: Developing a message testing protocol

Journal of communication management (London, England), 2019-08, Vol.23 (3), p.179-197

2019

Volltextzugriff (PDF)

The State Railway of Siam and the origin of tourism public relations in Thailand (1917–1941)

Corporate communications, 2024-01, Vol.29 (1), p.9-23

Tantivejakul, Napawan

2024

Volltextzugriff (PDF)

Approaches to university public engagement in the online environment: Insights from Anglo-Saxon higher education

International journal of educational management, 2018-01, Vol.32 (5), p.734-748

2018

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Fake news and brand management: a Delphi study of impact, vulnerability and mitigation

The journal of product & brand management, 2020-03, Vol.29 (2), p.246-254

2020

Volltextzugriff (PDF)

Relationships between social Web, IMC and overall brand equity: An empirical examination from the cross-cultural perspective

European journal of marketing, 2017-01, Vol.51 (3), p.646-667

Šerić, Maja

2017

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Between strategic clarity and strategic ambiguity – oscillating strategic communication

Corporate communications, 2022-02, Vol.27 (2), p.284-303

Hoffjann, Olaf

2022

Volltextzugriff (PDF)

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Communication-in-use: customer-integrated marketing communication

Exploring internal organisational communication dynamics in the professional football industry

The role of digital channels in industrial marketing communications

Analysis of content creation in social media by B2B companies

Antecedent factors that affect restaurant brand trust and brand loyalty: focusing on US and Korean consumers

Measuring integrated marketing communication by taking a broad organisational approach: The firm-wide IMC scale

Planning a goal-oriented B2B content marketing strategy

Building brand authenticity in fast-moving consumer goods via consumer perceptions of brand marketing communications

Understanding how Millennial shoppers decide what to buy: Digitally connected unseen journeys

Omni-channel marketing, integrated marketing communications and consumer engagement: A research agenda

Reshaping traditional marketing mix to include social media participation: Evidence from Italian firms

The utilization of Internet marketing communication tools by higher education institutions (on the example of Poland and Ukraine)

Spreading the word through likes on Facebook: Evaluating the message strategy effectiveness of Fortune 500 companies

Omni-channel research framework in the context of personal selling and sales management: A review and research extensions

Evaluating social media’s communication effectiveness on travel product promotion: Facebook for college students in Hong Kong

Mutual funds marketing: a hybrid review and framework development

Developing corporate communications: insights from the Italian scenario

Informality in strategic communication. Making the case for a forgotten concept

The strategic innovation under information technological turbulence: the role of organisational resilience in competitive advantage

Reliable, valid and efficient evaluation of media messages: Developing a message testing protocol

The State Railway of Siam and the origin of tourism public relations in Thailand (1917–1941)

Approaches to university public engagement in the online environment: Insights from Anglo-Saxon higher education

Fake news and brand management: a Delphi study of impact, vulnerability and mitigation

Relationships between social Web, IMC and overall brand equity: An empirical examination from the cross-cultural perspective

Between strategic clarity and strategic ambiguity – oscillating strategic communication

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