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Does brand meaning exist in similarity or singularity?

Journal of business research, 2009-03, Vol.62 (3), p.356-361

2009

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Marketing capabilities and international new venture performance: The mediation role of marketing communication and the moderation effect of technological turbulence

Journal of business research, 2020-02, Vol.107, p.25-37

2020

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Evolution of digital marketing communication: Bibliometric analysis and network visualization from key articles

Journal of business research, 2021-06, Vol.130, p.552-563

2021

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Impact of culture on marketing strategy: Introduction to the special issue

Journal of business research, 2009-10, Vol.62 (10), p.921-923

Laroche, Michel

2009

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Race and attitude formation in HIV/Aids fear advertising

Journal of business research, 2010-02, Vol.63 (2), p.121-125

2010

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Retailer Marketing Communications in the Digital Age: Getting the Right Message to the Right Shopper at the Right Time

Journal of retailing, 2021-03, Vol.97 (1), p.116-132

2021

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Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing

Journal of interactive marketing, 2012-05, Vol.26 (2), p.83-91

2012

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Exploring users' motivations to participate in viral communication on social media

Journal of business research, 2019-08, Vol.101, p.574-582

2019

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The antecedent role of a collaborative vs. a controlling corporate culture on firm-wide integrated marketing communication and brand performance

Journal of business research, 2020-10, Vol.119, p.435-443

2020

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B2B influencer marketing: Conceptualization and four managerial strategies

Industrial marketing management, 2023-01, Vol.108, p.79-93

2023

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What messages to post? Evaluating the popularity of social media communications in business versus consumer markets

Industrial marketing management, 2017-04, Vol.62, p.77-87

2017

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Digital marketing communication in global marketplaces: A review of extant research, future directions, and potential approaches

International journal of research in marketing, 2022-06, Vol.39 (2), p.541-565

2022

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Elaboration of marketing communication through visual media: An empirical analysis

Journal of retailing and consumer services, 2020-05, Vol.54, p.102052, Article 102052

2020

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Subjective social inclusion: A conceptual critique for socially inclusive marketing

Journal of business research, 2018-01, Vol.82, p.330-339

2018

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How perceived communication source and food value stimulate purchase intention of organic food: An examination of the stimulus-organism-response (SOR) model

Journal of cleaner production, 2021-08, Vol.312, p.127807, Article 127807

2021

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I implement, they deliberate: The matching effects of point of view and mindset on consumer attitudes

Journal of business research, 2022-02, Vol.139, p.397-410

2022

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Fit or misfit of culture in marketing communication? Development of the culture-ladenness fit index

Journal of business research, 2023-11, Vol.167, p.114191, Article 114191

2023

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We’re all connected: The power of the social media ecosystem

Business horizons, 2011-05, Vol.54 (3), p.265-273

2011

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Service with a smiley face: Emojional contagion in digitally mediated relationships

International journal of research in marketing, 2020-06, Vol.37 (2), p.301-319

2020

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Evaluating Facebook brand content popularity for service versus goods offerings

Journal of business research, 2017-10, Vol.79, p.123-133

2017

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Up in the air! Airline passenger's brand experience and its impact on brand satisfaction mediated by brand love

Journal of air transport management, 2023-03, Vol.107, p.102345, Article 102345

2023

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Are two reasons better than one? How natural and ethical appeals influence consumer preferences for clean meat

Journal of retailing and consumer services, 2023-03, Vol.71, p.103225, Article 103225

2023

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“Celebrity 2.0 and beyond!” Effects of Facebook profile sources on social networking advertising

Computers in human behavior, 2018-02, Vol.79, p.154-168

Jin, Seunga Venus

2018

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Mobile Marketing: A Synthesis and Prognosis

Journal of interactive marketing, 2009-05, Vol.23 (2), p.118-129

2009

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Creativity in marketing communication to overcome barriers to organic produce purchases: The case of a developing nation

Journal of cleaner production, 2020-01, Vol.242, p.118415, Article 118415

2020

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Does brand meaning exist in similarity or singularity?

Marketing capabilities and international new venture performance: The mediation role of marketing communication and the moderation effect of technological turbulence

Evolution of digital marketing communication: Bibliometric analysis and network visualization from key articles

Impact of culture on marketing strategy: Introduction to the special issue

Race and attitude formation in HIV/Aids fear advertising

Retailer Marketing Communications in the Digital Age: Getting the Right Message to the Right Shopper at the Right Time

Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing

Exploring users' motivations to participate in viral communication on social media

The antecedent role of a collaborative vs. a controlling corporate culture on firm-wide integrated marketing communication and brand performance

B2B influencer marketing: Conceptualization and four managerial strategies

What messages to post? Evaluating the popularity of social media communications in business versus consumer markets

Digital marketing communication in global marketplaces: A review of extant research, future directions, and potential approaches

Elaboration of marketing communication through visual media: An empirical analysis

Subjective social inclusion: A conceptual critique for socially inclusive marketing

How perceived communication source and food value stimulate purchase intention of organic food: An examination of the stimulus-organism-response (SOR) model

I implement, they deliberate: The matching effects of point of view and mindset on consumer attitudes

Fit or misfit of culture in marketing communication? Development of the culture-ladenness fit index

We’re all connected: The power of the social media ecosystem

Service with a smiley face: Emojional contagion in digitally mediated relationships

Evaluating Facebook brand content popularity for service versus goods offerings

Up in the air! Airline passenger's brand experience and its impact on brand satisfaction mediated by brand love

Are two reasons better than one? How natural and ethical appeals influence consumer preferences for clean meat

“Celebrity 2.0 and beyond!” Effects of Facebook profile sources on social networking advertising

Mobile Marketing: A Synthesis and Prognosis

Creativity in marketing communication to overcome barriers to organic produce purchases: The case of a developing nation

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