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Effectiveness of corporate responses to brand crises: The role of crisis type and response strategies

Journal of business research, 2011-12, Vol.64 (12), p.1281-1287

2011

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A signaling theory approach to relationship recovery

European journal of marketing, 2020-09, Vol.54 (9), p.2139-2170

2020

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I need my smartphone: A hierarchical model of personality and cell-phone addiction

Personality and individual differences, 2015-06, Vol.79, p.13-19

2015

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Low price guarantees as signals of lowest price: The moderating role of perceived price dispersion

Journal of retailing, 2006-01, Vol.82 (3), p.245-257

2006

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Survey-software implicit association tests: A methodological and empirical analysis

Behavior research methods, 2019-10, Vol.51 (5), p.2194-2208

2019

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A commentary on reporting effect size and confidence intervals: Response to Palmer and Strelan (2014)

Journal of business research, 2015-05, Vol.68 (5), p.1082-1085

2015

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Contingent Self-Esteem, Self-Presentational Concerns, and Compulsive Buying

Psychology & marketing, 2014-02, Vol.31 (2), p.147-160

2014

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Consumer Multicultural Identity Affiliation: Reassessing identity segmentation in multicultural markets

Journal of business research, 2019-05, Vol.98, p.126-141

2019

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Consumer Evaluation of Low Price Guarantees: The Moderating Role of Reference Price and Store Image

Journal of consumer psychology, 2002, Vol.12 (2), p.107-118

2002

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Penny wise and pound foolish? How thinking style affects price cognition

Marketing letters, 2018-06, Vol.29 (2), p.261-273

2018

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Developing and validating measures of facets of customer-based brand equity

Journal of business research, 2004-02, Vol.57 (2), p.209-224

2004

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Constructing a bridge to multicultural marketplace well-being: A consumer-centered framework for marketer action

Journal of business research, 2019-07, Vol.100, p.339-353

2019

Volltextzugriff (PDF)

I'm Number One! Does Narcissism Impair Ethical Judgment Even for the Highly Religious?

Journal of business ethics, 2013-01, Vol.112 (1), p.167-176

2013

Volltextzugriff (PDF)

Family conflict and adolescent compulsive buying behavior

Young consumers, 2019-08, Vol.20 (3), p.208-218

2019

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Branding beyond prejudice: Navigating multicultural marketplaces for consumer well-being

Journal of business research, 2013-08, Vol.66 (8), p.1186-1194

2013

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A Multicontextual Lens on Racism and Discrimination in the Multicultural Marketplace

Journal of the Association for Consumer Research, 2023-01, Vol.8 (1), p.95-106

2023

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Consumer ethnicity three decades after: a TCR agenda

Journal of marketing management, 2014-12, Vol.30 (17-18), p.1882-1922

2014

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Salesforce automation systems: an exploratory examination of organizational factors associated with effective implementation and salesforce productivity

Journal of business research, 2002-05, Vol.55 (5), p.401-415

2002

Volltextzugriff (PDF)

Consumer ethnicity three decades after: a TCR agenda ». 30(17/18), 1882-1922

Journal of marketing management, 2014

2014

Volltextzugriff (PDF)

Consumer Evaluation of Low Price Guarantees: The Moderating Role of Reference Price and Store Image

Journal of consumer psychology, 2002, Vol.12 (2), p.107-118

2002

Volltextzugriff (PDF)

Dollar Smart and Penny Foolish? How Culture Affects Price Cognition: An Abstract

Marketing at the Confluence Between Entertainment and Analytics, 2017, p.199-199

2017

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Consumer Empowerment in Multicultural Marketplaces: Navigating Multicultural Identities to Reduce Consumer Vulnerability

Journal of research for consumers, 2011-01 (19), p.1

2011

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Special Session Gazing into the Shadows: Contemplating the Research Agenda for the Dark Side of Brands and Branding

Marketing at the Confluence Between Entertainment and Analytics, 2017, p.735-744

2017

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Special issue: measurement validation in market research

Journal of business research, 2004-02, Vol.57 (2), p.95-224

2004

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Special Session: Examining the Effects of Multicultural Integrated Advertising Message Framing on Perceived Benefits of Multiculturalism: An Abstract

Enlightened Marketing in Challenging Times, 2020, p.297-298

2020

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Effectiveness of corporate responses to brand crises: The role of crisis type and response strategies

A signaling theory approach to relationship recovery

I need my smartphone: A hierarchical model of personality and cell-phone addiction

Low price guarantees as signals of lowest price: The moderating role of perceived price dispersion

Survey-software implicit association tests: A methodological and empirical analysis

A commentary on reporting effect size and confidence intervals: Response to Palmer and Strelan (2014)

Contingent Self-Esteem, Self-Presentational Concerns, and Compulsive Buying

Consumer Multicultural Identity Affiliation: Reassessing identity segmentation in multicultural markets

Consumer Evaluation of Low Price Guarantees: The Moderating Role of Reference Price and Store Image

Penny wise and pound foolish? How thinking style affects price cognition

Developing and validating measures of facets of customer-based brand equity

Constructing a bridge to multicultural marketplace well-being: A consumer-centered framework for marketer action

I'm Number One! Does Narcissism Impair Ethical Judgment Even for the Highly Religious?

Family conflict and adolescent compulsive buying behavior

Branding beyond prejudice: Navigating multicultural marketplaces for consumer well-being

A Multicontextual Lens on Racism and Discrimination in the Multicultural Marketplace

Consumer ethnicity three decades after: a TCR agenda

Salesforce automation systems: an exploratory examination of organizational factors associated with effective implementation and salesforce productivity

Consumer ethnicity three decades after: a TCR agenda ». 30(17/18), 1882-1922

Consumer Evaluation of Low Price Guarantees: The Moderating Role of Reference Price and Store Image

Dollar Smart and Penny Foolish? How Culture Affects Price Cognition: An Abstract

Consumer Empowerment in Multicultural Marketplaces: Navigating Multicultural Identities to Reduce Consumer Vulnerability

Special Session Gazing into the Shadows: Contemplating the Research Agenda for the Dark Side of Brands and Branding

Special issue: measurement validation in market research

Special Session: Examining the Effects of Multicultural Integrated Advertising Message Framing on Perceived Benefits of Multiculturalism: An Abstract

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