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A digital response system to mitigate overtourism. The case of Dubrovnik

Journal of travel & tourism marketing, 2020-11, Vol.37 (8-9), p.887-901

2020

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The impact of e-marketing orientation on performance in Asian SMEs: a B2B perspective

Enterprise information systems, 2018-01, Vol.12 (1), p.4-18

2018

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The impact of E-marketing use on small business enterprises' marketing success

The Service industries journal, 2013-01, Vol.33 (1), p.31-50

2013

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A Reflection of Core Marketing Subjects in E-Hospitality Programmes: The IPO Model

Journal of quality assurance in hospitality & tourism, 2021-05, Vol.22 (3), p.336-344

2021

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Digital marketing strategies that Millennials find appealing, motivating, or just annoying

Journal of strategic marketing, 2011-10, Vol.19 (6), p.489-499

Smith, Katherine Taken

2011

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The Marketing Mix Revisited: Towards the 21st Century Marketing

Journal of marketing management, 2006-04, Vol.22 (3-4), p.407-438

Constantinides, E.

2006

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Adoption of Agricultural E-Marketing: Application of the Theory of Planned Behavior

Journal of international food & agribusiness marketing, 2017-01, Vol.29 (1), p.1-15

2017

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How do alternative strategic orientations influence social media performance?

Journal of strategic marketing, 2019-01, Vol.27 (1), p.1-20

2019

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The Impact of Infusing Social Presence in the Web Interface: An Investigation Across Product Types

International journal of electronic commerce, 2005-12, Vol.10 (2), p.31-55

2005

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Senior marketers' insights into the challenges of social media implementation in large organisations: assessing generic and electronic orientation models as potential solutions

Journal of marketing management, 2015-05, Vol.31 (7-8), p.713-746

2015

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SMEs engagement with e-commerce, e-business and e-marketing

Small enterprise research, 2015-01, Vol.22 (1), p.79-90

Mazzarol, Tim

2015

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Complementary impact of capabilities and brand orientation on SMBs performance

Journal of business economics and management, 2016-12, Vol.17 (6), p.1270-1285

2016

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Modelling E-Marketing Strategies: Internet Presence and Exploitation of Greek Hotels

Journal of travel & tourism marketing, 2002-04, Vol.11 (2-3), p.83-103

Sigala, Marianna

2002

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Technology Motivation in E-Marketing Adoption Among Malaysian Manufacturers

Journal of transnational management, 2015-04, Vol.20 (2), p.126-152

2015

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Consumers' Inclination to Utilize Online Marketing Portals for Agricultural Purchases in Lagos, Nigeria

Journal of agricultural & food information, 2016-10, Vol.17 (4), p.290-299

2016

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E-CRM in tourism exploiting emerging information and communication technologies

Anatolia : an international journal of tourism and hospitality research, 2015-01, Vol.26 (1), p.32-44

2015

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The Effects of an E-marketing Orientation on Performance on Turkish Exporter Firms

Journal of Internet commerce, 2015-01, Vol.14 (1), p.123-138

2015

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Effects of market, e-marketing, and technology orientations on innovativeness and performance in Turkish health organizations

Health marketing quarterly, 2016-04, Vol.33 (2), p.95-111

2016

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Effects of Market, E-Marketing, and Technology Orientations on Innovativeness and Performance in Turkish Health Organizations

Health marketing quarterly, 2015-10, Vol.32 (4), p.313-329

2015

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Consumer savvy: conceptualisation and measurement

Journal of marketing management, 2007-06, Vol.23 (5-6), p.497-517

2007

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Physicians' Adoption of Pharmaceutical E-Detailing: Application of Rogers' Innovation-Diffusion Model

Services marketing quarterly, 2009-12, Vol.31 (1), p.116-132

2009

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Product, Marketing and Web Site Attributes Discrimanating Between Successful and Failed Internet Businesses

Journal of Internet commerce, 2008-12, Vol.7 (4), p.485-512

2008

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Influences on physicians' adoption of electronic detailing (e-detailing)

Informatics for health & social care, 2009-01, Vol.34 (1), p.39-52

2009

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Characteristics of Physicians Targeted by the Pharmaceutical Industry to Participate in E-detailing

Health marketing quarterly, 2009-04, Vol.26 (2), p.98-116

2009

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Factors Driving Electronic Commerce Initiative in Malaysian' Organization

Journal of social sciences (Delhi, India), 2007-01, Vol.14 (1), p.9-11

2007

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A digital response system to mitigate overtourism. The case of Dubrovnik

The impact of e-marketing orientation on performance in Asian SMEs: a B2B perspective

The impact of E-marketing use on small business enterprises' marketing success

A Reflection of Core Marketing Subjects in E-Hospitality Programmes: The IPO Model

Digital marketing strategies that Millennials find appealing, motivating, or just annoying

The Marketing Mix Revisited: Towards the 21st Century Marketing

Adoption of Agricultural E-Marketing: Application of the Theory of Planned Behavior

How do alternative strategic orientations influence social media performance?

The Impact of Infusing Social Presence in the Web Interface: An Investigation Across Product Types

Senior marketers' insights into the challenges of social media implementation in large organisations: assessing generic and electronic orientation models as potential solutions

SMEs engagement with e-commerce, e-business and e-marketing

Complementary impact of capabilities and brand orientation on SMBs performance

Modelling E-Marketing Strategies: Internet Presence and Exploitation of Greek Hotels

Technology Motivation in E-Marketing Adoption Among Malaysian Manufacturers

Consumers' Inclination to Utilize Online Marketing Portals for Agricultural Purchases in Lagos, Nigeria

E-CRM in tourism exploiting emerging information and communication technologies

The Effects of an E-marketing Orientation on Performance on Turkish Exporter Firms

Effects of market, e-marketing, and technology orientations on innovativeness and performance in Turkish health organizations

Effects of Market, E-Marketing, and Technology Orientations on Innovativeness and Performance in Turkish Health Organizations

Consumer savvy: conceptualisation and measurement

Physicians' Adoption of Pharmaceutical E-Detailing: Application of Rogers' Innovation-Diffusion Model

Product, Marketing and Web Site Attributes Discrimanating Between Successful and Failed Internet Businesses

Influences on physicians' adoption of electronic detailing (e-detailing)

Characteristics of Physicians Targeted by the Pharmaceutical Industry to Participate in E-detailing

Factors Driving Electronic Commerce Initiative in Malaysian' Organization

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