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The Marketing Mix Revisited: Towards the 21st Century Marketing

Journal of marketing management, 2006-04, Vol.22 (3-4), p.407-438

Constantinides, E.

2006

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Sustainability marketing research: past, present and future

Journal of marketing management, 2014-09, Vol.30 (11-12), p.1186-1219

2014

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Finding the Right Shade of Green: The Effect of Advertising Appeal Type on Environmentally Friendly Consumption

Journal of advertising, 2014-04, Vol.43 (2), p.128-141

2014

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The Skeptical Green Consumer Revisited: Testing the Relationship Between Green Consumerism and Skepticism Toward Advertising

Journal of advertising, 2014-04, Vol.43 (2), p.115-127

2014

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Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites

International journal of advertising, 2011-01, Vol.30 (1), p.47-75

2011

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Historical research in marketing theory and practice: a review essay

Journal of marketing management, 2014-09, Vol.30 (11-12), p.1239-1291

2014

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Marketing mix strategies for closing the gap between green consumers' pro-environmental beliefs and behaviors

Journal of strategic marketing, 2014-11, Vol.22 (7), p.563-586

2014

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Customer Engagement: Exploring Customer Relationships Beyond Purchase

Journal of marketing theory and practice, 2012-04, Vol.20 (2), p.122-146

2012

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Following Celebrities' Tweets About Brands: The Impact of Twitter-Based Electronic Word-of-Mouth on Consumers' Source Credibility Perception, Buying Intention, and Social Identification With Celebrities

Journal of advertising, 2014-04, Vol.43 (2), p.181-195

2014

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Investigation of Social Media Marketing: How Does the Hotel Industry in Hong Kong Perform in Marketing on Social Media Websites?

Journal of travel & tourism marketing, 2011-05, Vol.28 (4), p.345-368

2011

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Less is more: is a green demarketing strategy sustainable?

Journal of marketing management, 2015-09, Vol.31 (13-14), p.1403-1427

2015

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The discourses of marketing and development: towards 'critical transformative marketing research'

Journal of marketing management, 2014-12, Vol.30 (17-18), p.1728-1771

2014

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Normalising green behaviours: A new approach to sustainability marketing

Journal of marketing management, 2012-03, Vol.28 (3-4), p.420-444

2012

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Impact of Narratives on Persuasion in Health Communication: A Meta-Analysis

Journal of advertising, 2015-04, Vol.44 (2), p.105-113

2015

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The effect of social media communication on consumer perceptions of brands

Journal of marketing communications, 2016-03, Vol.22 (2), p.189-214

2016

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State of Art and Science in Sponsorship-Linked Marketing

Journal of advertising, 2008-09, Vol.37 (3), p.41-55

Cornwell, T. Bettina

2008

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Factors Affecting Skepticism toward Green Advertising

Journal of advertising, 2012-12, Vol.41 (4), p.147-155

2012

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Up, up and away: social marketing breaks free

Journal of marketing management, 2014-09, Vol.30 (11-12), p.1159-1185

Dibb, Sally

2014

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Antecedents of consumer brand engagement and brand loyalty

Journal of marketing management, 2016-03, Vol.32 (5-6), p.558-578

2016

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A definition for gamification: anchoring gamification in the service marketing literature

Electronic markets, 2017-02, Vol.27 (1), p.21-31

2017

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Anatomy of competitive advantage: towards a contingency theory of entrepreneurial marketing

Journal of strategic marketing, 2016-01, Vol.24 (1), p.5-19

2016

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What Determines Women's Participation in Collective Action? Evidence from a Western Ugandan Coffee Cooperative

Feminist economics, 2016-01, Vol.22 (1), p.130-157

Meier zu Selhausen, Felix

2016

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Flying in the face of environmental concern: why green consumers continue to fly

Journal of marketing management, 2015-09, Vol.31 (13-14), p.1503-1528

2015

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Predicting consumer product demands via Big Data: the roles of online promotional marketing and online reviews

International journal of production research, 2017-09, Vol.55 (17), p.5142-5156

2017

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Social Media, Social Me: A Content Analysis of Beauty Companies' Use of Facebook in Marketing and Branding

Journal of promotion management, 2013-11, Vol.19 (5), p.629-651

2013

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The Marketing Mix Revisited: Towards the 21st Century Marketing

Sustainability marketing research: past, present and future

Finding the Right Shade of Green: The Effect of Advertising Appeal Type on Environmentally Friendly Consumption

The Skeptical Green Consumer Revisited: Testing the Relationship Between Green Consumerism and Skepticism Toward Advertising

Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites

Historical research in marketing theory and practice: a review essay

Marketing mix strategies for closing the gap between green consumers' pro-environmental beliefs and behaviors

Customer Engagement: Exploring Customer Relationships Beyond Purchase

Following Celebrities' Tweets About Brands: The Impact of Twitter-Based Electronic Word-of-Mouth on Consumers' Source Credibility Perception, Buying Intention, and Social Identification With Celebrities

Investigation of Social Media Marketing: How Does the Hotel Industry in Hong Kong Perform in Marketing on Social Media Websites?

Less is more: is a green demarketing strategy sustainable?

The discourses of marketing and development: towards 'critical transformative marketing research'

Normalising green behaviours: A new approach to sustainability marketing

Impact of Narratives on Persuasion in Health Communication: A Meta-Analysis

The effect of social media communication on consumer perceptions of brands

State of Art and Science in Sponsorship-Linked Marketing

Factors Affecting Skepticism toward Green Advertising

Up, up and away: social marketing breaks free

Antecedents of consumer brand engagement and brand loyalty

A definition for gamification: anchoring gamification in the service marketing literature

Anatomy of competitive advantage: towards a contingency theory of entrepreneurial marketing

What Determines Women's Participation in Collective Action? Evidence from a Western Ugandan Coffee Cooperative

Flying in the face of environmental concern: why green consumers continue to fly

Predicting consumer product demands via Big Data: the roles of online promotional marketing and online reviews

Social Media, Social Me: A Content Analysis of Beauty Companies' Use of Facebook in Marketing and Branding

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