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Antecedents of consumer brand engagement and brand loyalty

Journal of marketing management, 2016-03, Vol.32 (5-6), p.558-578

2016

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Counter-brand and alter-brand communities: the impact of Web 2.0 on tribal marketing approaches

Journal of marketing management, 2010-03, Vol.26 (3-4), p.256-270

2010

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E-marketing services and e-marketing performance: the roles of innovation, knowledge complexity and environmental turbulence in influencing the relationship

Journal of marketing management, 2016-01, Vol.32 (1-2), p.149-178

2016

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Social influence and green consumption behaviour: a need for greater government involvement

Journal of marketing management, 2016-06, Vol.32 (9-10), p.827-855

2016

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The branded carnival: the dark magic of consumer excitement

Journal of marketing management, 2016-06, Vol.32 (9-10), p.1033-1058

O'Sullivan, Stephen R.

2016

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From restricted to complex exchange and beyond: social marketing's change agenda

Journal of marketing management, 2016-06, Vol.32 (9-10), p.856-876

2016

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Brand engagement on social media: will firms' social media efforts influence search engine advertising effectiveness?

Journal of marketing management, 2016-03, Vol.32 (5-6), p.526-557

2016

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Experiential liminoid consumption: the case of nightclubbing

Journal of marketing management, 2016-01, Vol.32 (1-2), p.19-43

2016

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Impact of Relationship Marketing Tactics (RMTs) on Switchers and Stayers in a Competitive Service Industry

Journal of marketing management, 2006-02, Vol.22 (1-2), p.25-59

2006

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Practitioner prognostications on the future of online marketing

Journal of marketing management, 2010-03, Vol.26 (3-4), p.361-376

2010

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Reading 'the marketing revolution' through the prism of the FBI

Journal of marketing management, 2010-01, Vol.26 (1-2), p.90-107

Tadajewski, Mark

2010

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Temporary brand-retailer alliance model: the routes to purchase intentions for selective brands and mass retailers

Journal of marketing management, 2016-05, Vol.32 (7-8), p.595-627

2016

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Once upon a time there was a consumer...: stories of magic and the magic of stories

Journal of marketing management, 2016-06, Vol.32 (9-10), p.811-826

2016

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Implications of marketing capability and research and development intensity on firm default risk

Journal of marketing management, 2016-01, Vol.32 (1-2), p.179-206

2016

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Does market orientation pay off without brand orientation? A study of small business entrepreneurs

Journal of marketing management, 2016-05, Vol.32 (7-8), p.673-694

2016

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Change, continuity and progress: the concept of integrated marketing communications and marketing communications practice

Journal of strategic marketing, 2003-12, Vol.11 (4), p.217-234

Cornelissen, Joep P.

2003

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The Effect of a Market Orientation on Business Performance: A Study of Small-Sized Service Retailers Using MARKOR Scale

Journal of small business management, 2005-04, Vol.43 (2), p.105-118

2005

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Ethical consumption behaviours in supermarket shoppers: determinants and marketing implications

Journal of marketing management, 2016-05, Vol.32 (7-8), p.777-805

2016

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Opportunities and risks of combining shopping experience and artistic elements in the same store: a contribution to the magical functions of the point of sale

Journal of marketing management, 2016-06, Vol.32 (9-10), p.944-964

2016

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Testing the robustness of brand partitions identified from purchase duplication analysis

Journal of marketing management, 2016-05, Vol.32 (7-8), p.695-715

Dawes, John G.

2016

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The Gay Family in the Ad: Consumer Responses to Non-traditional Families in Marketing Communications

Journal of marketing management, 2006-11, Vol.22 (9-10), p.955-978

2006

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The First Four-wheeled Status Symbol: Pram Consumption as a Vehicle for the Construction of Motherhood Identity

Journal of marketing management, 2006-11, Vol.22 (9-10), p.907-927

2006

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Information Technology and Customer Orientation: A Study of Direct, Mediated, and Interactive Linkages

Journal of marketing management, 2006-04, Vol.22 (3-4), p.319-354

2006

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Increasing a brand's competitive clout: the role of market share, consumer preference, and price sensitivity

Journal of marketing management, 2016-01, Vol.32 (1-2), p.71-99

2016

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Strategic marketing practices and the performance of Chinese small and medium-sized enterprises (SMEs) in Taiwan

Entrepreneurship and regional development, 2004-03, Vol.16 (2), p.161-178

2004

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Antecedents of consumer brand engagement and brand loyalty

Counter-brand and alter-brand communities: the impact of Web 2.0 on tribal marketing approaches

E-marketing services and e-marketing performance: the roles of innovation, knowledge complexity and environmental turbulence in influencing the relationship

Social influence and green consumption behaviour: a need for greater government involvement

The branded carnival: the dark magic of consumer excitement

From restricted to complex exchange and beyond: social marketing's change agenda

Brand engagement on social media: will firms' social media efforts influence search engine advertising effectiveness?

Experiential liminoid consumption: the case of nightclubbing

Impact of Relationship Marketing Tactics (RMTs) on Switchers and Stayers in a Competitive Service Industry

Practitioner prognostications on the future of online marketing

Reading 'the marketing revolution' through the prism of the FBI

Temporary brand-retailer alliance model: the routes to purchase intentions for selective brands and mass retailers

Once upon a time there was a consumer...: stories of magic and the magic of stories

Implications of marketing capability and research and development intensity on firm default risk

Does market orientation pay off without brand orientation? A study of small business entrepreneurs

Change, continuity and progress: the concept of integrated marketing communications and marketing communications practice

The Effect of a Market Orientation on Business Performance: A Study of Small-Sized Service Retailers Using MARKOR Scale

Ethical consumption behaviours in supermarket shoppers: determinants and marketing implications

Opportunities and risks of combining shopping experience and artistic elements in the same store: a contribution to the magical functions of the point of sale

Testing the robustness of brand partitions identified from purchase duplication analysis

The Gay Family in the Ad: Consumer Responses to Non-traditional Families in Marketing Communications

The First Four-wheeled Status Symbol: Pram Consumption as a Vehicle for the Construction of Motherhood Identity

Information Technology and Customer Orientation: A Study of Direct, Mediated, and Interactive Linkages

Increasing a brand's competitive clout: the role of market share, consumer preference, and price sensitivity

Strategic marketing practices and the performance of Chinese small and medium-sized enterprises (SMEs) in Taiwan

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